A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Dry Hair

Caring for Dry Hair: Tips and Solutions

If your hair is already rough, dull, and split ends before your vacation starts, don't panic. There's no need to chop it all off! Solutions exist for dry hair caused by external aggressions or hair fragility. Learn how to wash and style it with these tips.

Nourishing Masks for Dry Hair

Why is Your Hair Dry?

Dry hair indicates a lack of water and requires the right moisturizer. Unlike dry skin, dry hair isn't just about lacking water; the entire hair shaft is weakened. There may be a sebum secretion defect that normally protects the hair, or external aggressions such as cold, sun, pollution, wind, or sea and pool baths. Proper care is essential for effective repair.

Recommended Shampoos for Dry Hair

Multiplying shampoos for dry hair is not advisable. Washing once a week is sufficient, as frequent washing eliminates sebum and leaves the hair less protected and less shiny. Use high-quality products like shampoos rich in nourishing active ingredients such as ceramides, oils, or essential fatty acids. Avoid degreasing shampoos that damage keratin. Brush your hair before washing to remove styling product residue. Apply shampoo with wet hands and add water if there's insufficient lather. Gently massage the hair in the shower to promote active ingredient penetration. Rinse thoroughly and, if using a shampoo for dry hair, apply a conditioner, leaving it on for 3 to 5 minutes.

How to Treat Dry Hair

Various treatments are available for dry hair, including shampoos and conditioners based on avocado, shea, argan, and jojoba oils known for their nourishing properties. Beware of products containing sulfates/sulphites and especially silicones, as they can weigh down the hair. The most effective products for nourishing hair are masks for dry hair. Opt for essential oils in homemade hair masks to fill deficiencies in the hair shaft and strengthen hair resilience.

Homemade Dry Hair Mask

Nourishing Lotion for Dry Hair:

Mix: - 1 drop of Ylang Ylang essential oil - 4 ml of argan vegetable oil Apply after shampooing and leave on for 5 minutes. Rinse thoroughly. Apply every 3 days.

Nourishing Lotion for Dry and Damaged Hair with Split Ends (leave-in):

Mix: - 2 teaspoons of lavender essential oil - 2 teaspoons of rosemary cineol essential oil - ½ teaspoon of geranium essential oil - 2 teaspoons of jojoba vegetable oil. Between two shampoos, to maintain shiny, flexible, and vigorous hair, apply a few drops of this lotion to your palm, rub it between your hands, and run your hands over your head. Essential oils are quickly absorbed, and this treatment doesn't require washing.

How to Rinse Dry Hair?

Rinsing is often neglected for dry hair but is essential. Rinse with warm or cold water, as hot water damages the hair and removes protective sebum. Wait a few minutes with warm or cold water to achieve beautiful hair. Use a vinegar rinse to combat lime buildup after rinsing with water.

How to Dry and Style Dry Hair?

After shampooing, wrap your hair in a towel to dry, patting it rather than vigorously rubbing. Hairdryers are the enemy of dry hair. If using a dryer, apply a special protective product before drying, use it at a low or cool temperature if possible. For styling and maintaining healthy hair, use alcohol-free products labeled for damaged and/or fragile hair.

Dry Hair: What Care at the Beach?

Sun, saltwater, and chlorine are not recommended for hair! Use a sun protection treatment for your hair and, if possible, wear a hat to avoid direct exposure. Rinse your hair after each swim and use specific after-sun care after each day of exposure.

Nutrition in Hair Care Routine for Dry Hair

Altering dietary habits can sometimes be enough to change things. For dry hair treatment, include foods rich in silica, iron, and vitamin B, such as lentils, cereals, or wheat germ, along with foods rich in established fatty acids, such as salmon, hazelnuts, or olive oil. Consider a vitamin cure for hair improvement with B-group vitamins (B5, B6, B8) for at least 3 months.

Say goodbye to dry, damaged, and brittle hair by abandoning bad habits and embracing specific shampoos and care products. Apply these tips every 3 months to reduce damage and stimulate growth. Be cautious with hair coloring, especially those containing ammonia! Even though beautiful reflections can be tempting, avoid them as much as possible and ask your hairdresser for gentle products. Finally, consult a pharmacist for an ideal choice of products to overcome dry hair!

Mask

Choosing the Right Hair Mask and How to Use It?

Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!

What Is a Hair Mask and What's the Difference from a Conditioner?

You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.

A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!

How to Choose Your Hair Mask?

This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!

Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair

It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.

Mask for Oily Hair

Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.

If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.

The Hair Mask Against Dandruff

Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.

The Mask for Colored Hair, Nourishing and Preserving the Color

It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.

The Mask for Curly Hair

It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.

The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!

Hair Mask Frequency: How Often Should I Do It Per Week or Month?

Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.

However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.

How to Apply a Hair Mask? The Essential Steps

Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!

Adapt the Application of the Mask to Your Needs

Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.

If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!

Apply Your Hair Mask and Optimize Its Action

A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.

Therefore, we recommend:

• Wrap your hair in a warm towel (you can also secure it with a clip).
• Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!

How Long Should a Hair Mask Exposure Last?

Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.

How to Rinse a Hair Mask?

Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.

The Washing Temperature of a Hair Mask

It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).

Wait for the Hair to "Squeak"

Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!

Should I Shampoo Again After the Mask?

This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.

Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.

The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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