Choosing the Right Serum for Your Face

Considering a facial serum? Wondering about its benefits and the differences compared to skin creams? These are common questions, especially as only 10% of European women explore serums, while over half of Asian women incorporate them daily!
If defining a serum precisely is challenging, it's certain that "every skin has its serum" to treat, beautify, and protect it deeply.

How to Choose Your Facial Serum?

As the saying goes, "every pot has its lid," and similarly, every skin has its ideal serum! Whether for temporary emergency care or prolonged benefits, here are essential tips for selecting the right serum.

Serum for Dehydrated Skin

The skin is thirsty! Despite using richer products, it still feels tight. Sometimes, with richer products, the epidermis becomes oily and shiny.
The solution for dry skin: an ultra-hydrating serum, a hydrating and mattifying day cream, and at night: a nourishing and hydrating serum to be applied alone before bedtime.

Serum for Skin Redness

Whether it's too cold, the wind has increased, or it's too hot at night causing instant redness, nobody likes overly red cheeks!
The solution: an anti-redness serum under a day cream for sensitive skin prone to redness; and at night: a serum suitable for sensitive skin with hydrating and nourishing effects.

Anti-aging Serum, for Small and Large Signs of Aging

The skin starts showing small folds around the eyes (normal when you smile), but also on the forehead, which isn't pleasing!
The solution: a smoothing serum rich in glycolic acid for maximum smoothing effect and a filling effect for micro-wrinkles.
It's especially used at night before going to bed before the night cream, which can also include anti-aging active ingredients.
It can be used alone in the morning if the wrinkle-filling texture is rich enough without pulling the skin. Otherwise, under the usual day cream.

Serum for Dull Skin

Sad, gray complexion, and dull skin without dehydration.  

How to Apply Your Serum?

The serum is always applied on bare skin, after makeup removal following the rules of art (milk, foaming gel + toner, micellar water). This way, the penetration of active ingredients is optimized for the deeper layers of the epidermis.
For its effectiveness to be at the highest level, place a few drops of the product in the center of your hand before warming the palm of your hand against it using circular motions. Then, place your hands on your face in two phases: first on the forehead and chin, then on the cheeks.
Next, touch the main areas (corner of the eyes, nasolabial fold, frown lines), before finishing with some smoothing movements from the center of the face outward.
Generally, the eye area should be avoided unless opting for total care, which can also be adapted to this fragile and delicate area.
After applying the serum and reinforcing its benefits, you can perform a very quick manual lift with your fingers to work the tissues and thus activate microcirculation while optimizing the effects of the serum.
To start, pinch the skin between your thumb and index finger and make palpation gestures, rolling from the chin to the oval of the neck, from the cheeks to the temples, and then from the temples to the hairline. A few touches on the cheeks to give them color and a final smoothing of the hands, flat and ready!

Therefore, if each skin has its own serum, each age also has one of these small concentrates of active ingredients. They may be available in different versions, including formulas for 20-year-old women: in case of skin dehydration (sunburn, air conditioning, wind, etc.). At 30, the choice will be for an anti-wrinkle and hydrating serum to preserve the skin's radiance. At 40, the serum will target pigmentation disorders and loss of elasticity, and finally, at 50 or older, the serum will be used to reshape expression lines deeply. In any case, consult your pharmacist who will guide you in choosing a serum perfectly suited to your skin!

What Is a Serum?

A serum is a facial treatment applied after cleansing the skin and before day/night cream. It is an intensive treatment as it is highly concentrated in active ingredients used on bare skin. In terms of texture, the serum is naturally lighter than a cream: it feels like a fluid or quite liquid product. However, some rich serums are thicker for ultra-nourishing purposes and can be used alone without the addition of additional cream.   

What Is the Purpose of a Serum?

A serum is a fluid full of active ingredients that cannot be concentrated in a cream because the cream has a barrier function that protects against external aggressions and prevents the skin from losing its hydration. The serum is absorbed very quickly by the skin, reacts, stimulates, and then ensures the proper functioning of the cells. The serum should, therefore, be used in response to a very specific search. For example, for very dehydrated and shiny skin, a hydrating serum corrects the hydration problem and then applies a mattifying cream during the day.
So, what can a serum be used for?
For:
•    Severe dehydration that cannot be filled with cream or the use of a richer cream causes shine and the appearance of small pimples.
•    Skin blemishes or scars: a serum will have a depigmenting and healing function, but also an emollient and softening one.
•    Problems with sagging face contour, wrinkles, fine lines, signs of aging.
•    Shine problems: dull face, gray skin.
•    Acne problems.


Oily or very watery, a serum's formula is first rich in ingredients that promote hydration (which is always the key to good skin health) in the form of glycerol, glycerin, urea, hyaluronic acid, squalane, and, of course, vegetable oil, which, with its composition of essential fatty acids and vitamins, plays a very important role as nourishing active ingredients. The serum is usually free of sunscreens and/or occlusive agents. It must sneak into the depths of the epidermis to bring its precious dose of active ingredients.  

When to Use a Facial Serum?

The serum is used as a cure (for example, every change of season) for 3 to 4 weeks or occasionally for a radiant effect before an event. Continuous and long-term for a recurring problem, for example, for a hydration or anti-aging effect. The effectiveness of the serum also lies in varying, somewhat like mineral water that we would use for 1 to 3 months and then change at the end of that period. So, we change the product, change the formula, even if it means returning to your favorite serum regularly.
The serum is preferably applied at night, always on perfectly clean and then carefully dried skin, before nighttime care. In case of dehydration of the epidermis, it is also possible to mix a few drops of serum with the usual day cream, which will become more protective and effective.

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