A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Multiple Benefits

10 Easy Tips for Beautiful Hair

Caring for your hair every day is easy. Our expert provides some very simple tips for you to perform and include in your beauty routine.

1 - Choose the Right Shampoo

Nothing like a treatment tailored to your needs to showcase beautiful hair. Is your scalp sensitive and your hair dry? Use a sulfate-free mild shampoo. Need nourishment and maximum care? A ceramide-based treatment smoothens and shapes your fiber. Have dandruff? Choose a purifying and soothing shampoo.

2 - Wash Hair with Cold Water

Finish rinsing your hair with a sufficient stream of cold water. This closes the cuticle scales, which reflect light better. The care you applied to your hair will remain longer in the hair fiber, leaving your hair soft and shiny for several days.

3 - Massage Your Scalp

Whether applying shampoo or on dry hair, massage activates microcirculation and increases hair growth. The right gesture: use the pads of your fingers to make circular movements, pressing lightly. Do this for 5 minutes, preferably 1 to 2 times a week.

4 - Dry Hair at Low Temperature

Set your hair dryer temperature to a low setting to avoid sensitizing your hair. In spring and summer, let your hair air dry, simply applying a texture spray to define your waves. Finally, reserve the use of irons and straighteners for exceptional occasions.

5 - Use the Right Shampoo

It is ideal to wash your hair twice a week. This gives sebum time to act as a natural nourishing treatment and avoids irritating the scalp. The more you space out your shampoos, the greater the growth of your hair. To help you gain 1 or 2 days, you can camouflage your roots with accessories, hairstyles, but also use dry shampoo.

6 - Untangle Hair Before Bed

Combing your hair before bed frees fibers and roots from impurities accumulated during the day. Try to sleep without tying your hair, or at least not tying it too tightly. Doing so can damage and break them. Choose a boar bristle brush, ideal for the fiber and combating static electricity.

7 - Make a Homemade Hair Mask

Easy to make and economical, masks adapt to everyone's needs. Do you have dry hair? Make a mask with avocado, yogurt, or banana. Is your hair prone to oily? Apply a mixture of green clay and lemon to the scalp and lengths. If you want to increase shine, opt for argan oil or jojoba oil.

8 - Protect Your Hair from the Sun

The longer your hair, the more likely it is to become brittle under the sun's rays. Remember to apply a protective spray before each exposure and nourish the ends with a dry oil.

9 - Trim the Ends Regularly

The ideal is to cut 1 centimeter every two months. This activates hair growth and increases its resistance. You can easily do this at home. Just separate the hair into two equal sections, drawing a well-centered part. Twist each of the dividers and then lightly trim the ends using scissors.

10 - Opt for a Natural Color in Autumn

Plant-based dyes, to be performed at the hairdresser or at home, enhance the hair without weakening or drying it. They generally contain moisturizing active ingredients that make the hair shiny and flexible. On the other hand, they allow the production of only fairly natural tone-on-tone colors.

Hair finishers

The Different Types of Hair Finishers: The Importance of Using Them

When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.

1. Fixing Spray:

The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.

2. Hair Serum:

Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.

3. Hair Oil:

Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.

4. Mousse:

Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.

5. Wax or Pomade:

Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.

The Importance of Using Hair Finishers

1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.

2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.

3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.

4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.

5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.

Conclusion:

Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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