Wella Professional: uma herança de 140 anos

A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades

A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.

Fine Hair and Volume

Fine Hair Care: Tips and Solutions for Volume

Having fine hair is not an easy task! If your hair is a bit thin, like many women, don't give up! There are many solutions to give your hair the shine and volume it deserves.

Choosing the Right Shampoo for Fine Hair

When it comes to fine hair, the rule is simple: avoid tying it tightly as it enhances the appearance of thinness. Pay special attention to the products you apply to your hair. While oils and serums are perfect for dry and curly hair, they should be avoided.

Best Shampoo for Fine Hair

In the "shampoo" section of your supermarket, it's not always easy to make the right choice given the multitude of products available. To better navigate, go natural! The fewer chemicals in your shampoo, the more refreshed your hair will be. Avoid products with the mention "sulfates" in their composition, as they are too harsh for the scalp. If you want to add movement, opt for volumizing shampoos.

Choosing the Right Hair Mask

Avoid masks or conditioners that deeply nourish the hair, as they reinforce the impression of weight. If you want to strengthen the texture of your hair or add more flexibility, opt for vitamin treatments or oils designed specifically for fine hair.

Caring for Fine Hair: Practical Tips

Use volumizing foam directly on damp hair, detangle it upside down, and then dry it with your fingers. Fine hair doesn't appreciate too much heat, so keep your dryer at a good distance. If it has a "cold air" function, it's ideal to finish drying your roots.

Choosing the Right Haircut

Consider the natural lack of volume in fine hair when choosing your cut. Layered cuts are ideal for structuring and adding volume to your hair. A good haircut is often much better than using volumizing products every day. Short haircuts are more suitable for fine hair, avoiding the reinforcement of the weight that naturally emanates from long and straight hair. Bangs can also be an asset in some cases as they add character.

Mask

Choosing the Right Hair Mask and How to Use It?

Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!

What Is a Hair Mask and What's the Difference from a Conditioner?

You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.

A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!

How to Choose Your Hair Mask?

This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!

Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair

It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.

Mask for Oily Hair

Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.

If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.

The Hair Mask Against Dandruff

Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.

The Mask for Colored Hair, Nourishing and Preserving the Color

It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.

The Mask for Curly Hair

It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.

The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!

Hair Mask Frequency: How Often Should I Do It Per Week or Month?

Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.

However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.

How to Apply a Hair Mask? The Essential Steps

Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!

Adapt the Application of the Mask to Your Needs

Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.

If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!

Apply Your Hair Mask and Optimize Its Action

A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.

Therefore, we recommend:

• Wrap your hair in a warm towel (you can also secure it with a clip).
• Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!

How Long Should a Hair Mask Exposure Last?

Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.

How to Rinse a Hair Mask?

Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.

The Washing Temperature of a Hair Mask

It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).

Wait for the Hair to "Squeak"

Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!

Should I Shampoo Again After the Mask?

This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.

Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.

The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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