A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Colored or Chemically Treated Hair

Colored Hair Mask: Essential Care for Colored Hair!

We all know that hair coloring can damage it, especially if the products used are chemical and harmful to the hair fiber. And that's not the only problem you can face after coloring your hair! Because keeping colored hair for a long time can sometimes be challenging, especially for certain colors like red, which easily fades. A solution to keep your colored hair healthy for a long time? The colored hair mask!

Risks of Hair Fiber Coloring

With certain coloring techniques, such as permanent coloring, hair can quickly become dry and brittle, mainly due to bleaching. But another problem we rarely talk about can arise, which is the porosity of the hair. This simply results in the hair's inability to retain the substances it comes into contact with in its fiber. It's not a good thing because it means it doesn't retain the moisturizing care that gives it, not even the pigments of its new hair color.

Effects of a Hair Mask

The goal of a hair mask is, above all, to nourish it deeply. It's not just colored hair; any hair can be greatly affected by our lifestyle and needs care to be protected. In addition, masks help untangle the most difficult hair and are a good complement to shampoo. They should be applied from time to time.

Masks for Colored Hair

As for the question "Is there a special mask for colored hair?" The answer is really no. There are masks for colored hair created by certain brands, enriched with vitamin E, for example, but the composition is not fundamentally different. That doesn't mean you shouldn't use them! "Classic" or "special colored hair" masks are perfect for maintaining them. For colored hair, the mask will have the effect of reducing hair porosity, keeping the color for a long time, and recovering hydration.

Choosing a Hair Mask

The application of the hair mask Apply once a week and leave it on for as long as possible, 15 minutes to several hours, for example, do this before watching a movie to let the mask rest without bothering me. Note, your hair should be well twisted before! The hair should be damp but not soaked; otherwise, the mask will not be able to penetrate properly. After application, there are 2 options: • Rinse (Wash hair with shampoo + apply mask + rinse) • Wash with shampoo (Wet hair + apply mask + shampoo) The first case is better because it does not remove the moisturizer, but if the mask is very oily, wash it with a shampoo to avoid a dirty hair effect. Test both methods to see what is best for your hair; it will also depend on the richness of the mask.

Colored Hair Mask Application

Massage a little cream, from medium length to ends. Avoid massaging the scalp and roots too much to avoid damaging them, especially because the hair there is healthier. When applying the mask to the hair, there is no need to comb with the idea of ​​distributing the product! After applying the mask, you can put a warm towel around your hair to confine it and maximize the effect of the mask or tie it up high and put on a cap. It's good, in this case, not to have very wet hair. Anyway, if you want to avoid doing a mask too often, you can alternate with a treatment for dry hair.

Prepare a Homemade Hair Mask

Many natural ingredients can also help you repair your hair. To make your homemade mask, here are some combinations of components that work well to regenerate the hair fiber: Vinegar and thyme. Vinegar is already known to leave hair shiny if rinsed at the end of shampoo. It closes the scales and revives colors after coloring. Preferably choose white vinegar or apple cider vinegar infused with thyme, which allows more efficiency. After the bath, put your hair in the infusion, rinse after 5 minutes with cold water, and you're done! Another recipe is with egg and Ylang essential oil. Two beaten yolks are sufficient, and then add Ylang essential oil. Perfect for giving vitality to dull hair. Coconut oil is also a very good ingredient for hair. It can heal if your hair is damaged. On the other hand, coconut milk is not recommended as a mask: as much as it is very good for moisturizing the hair.

Tips to Maintain Your Hair Color for a Long Time

Ideally, you should use a special shampoo for colored hair, especially because colors change over time, for example, blonde or stain hair or turn yellow or gray. The goal is to find the shampoo with the right effect: revive the color or balance it. Otherwise, avoid heat with brushing or straightening irons, as under the effect of heat, the scales open, break, and eliminate pigments more quickly. And finally, if it's summer, protect your hair before diving into the sea to avoid the attacks of sea salt and wear a hat to protect against the sun's rays!

Mask

Choosing the Right Hair Mask and How to Use It?

Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!

What Is a Hair Mask and What's the Difference from a Conditioner?

You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.

A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!

How to Choose Your Hair Mask?

This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!

Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair

It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.

Mask for Oily Hair

Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.

If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.

The Hair Mask Against Dandruff

Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.

The Mask for Colored Hair, Nourishing and Preserving the Color

It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.

The Mask for Curly Hair

It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.

The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!

Hair Mask Frequency: How Often Should I Do It Per Week or Month?

Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.

However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.

How to Apply a Hair Mask? The Essential Steps

Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!

Adapt the Application of the Mask to Your Needs

Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.

If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!

Apply Your Hair Mask and Optimize Its Action

A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.

Therefore, we recommend:

• Wrap your hair in a warm towel (you can also secure it with a clip).
• Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!

How Long Should a Hair Mask Exposure Last?

Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.

How to Rinse a Hair Mask?

Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.

The Washing Temperature of a Hair Mask

It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).

Wait for the Hair to "Squeak"

Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!

Should I Shampoo Again After the Mask?

This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.

Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.

The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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