L'Oréal Profissional Curl Expression Professional Mask

L'Oréal Profissional Curl Expression Professional Mask

Descubra a excelência em cuidados capilares com a L'Oréal Profissional Curl Expression Professional Mask. Especialmente formulada para cabelos ondulados, cacheados e crespos, esta máscara proporciona hidratação e nutrição intensas, garantindo cachos definidos e saudáveis.

Enriquecida com ingredientes de alta performance, como glicerina e óleos vegetais, a Curl Expression Professional Mask penetra profundamente na fibra capilar, combatendo o ressecamento e fortalecendo os fios. A sua textura cremosa e suave facilita a aplicação, deixando os cabelos macios, brilhantes e com um acabamento profissional.

Esta máscara é ideal para quem deseja transformar seus cachos, proporcionando uma definição duradoura sem pesar. Com o uso regular, você notará uma redução significativa do frizz e mais elasticidade nos fios, resultando em um visual natural e bem cuidado.

Experimente a L'Oréal Profissional Curl Expression Professional Mask e sinta a diferença de um tratamento especializado. Invista na saúde dos seus cabelos e realce a beleza dos seus cachos! Não perca a oportunidade de ter cabelos deslumbrantes e bem cuidados.

Adquira já a sua L'Oréal Profissional Curl Expression Professional Mask e revolucione o seu cuidado capilar!

L'Oréal Professionnel é seguramente o maior nome do mundo em cabeleireiros e cosméticos. Por mais de um século, a L'Oréal Professionnel trabalhou com cabeleireiros profissionais, fornecendo-lhes champú, condicionador, tintura e outras máscaras de cabelo. L'Oréal Profissional é baseado em três valores principais: criatividade, inovação e parceria. É assim que a marca oferece constantemente produtos com tecnologia de ponta e pesquisa, perfeitamente adequados para uso profissional e privado.
As várias pesquisas realizadas em todo o mundo pela L'Oréal Professionnel no estudo da pele e do cabelo tornaram possível o desenvolvimento de novos produtos em todos os campos da cosmética. A cada ano, cerca de 3.000 fórmulas inovadoras são desenvolvidas pelos laboratórios da L'Oréal Professionnel, o que permitiu que a marca aparecesse pela terceira vez no cadastro muito fechado das empresas mais inovadoras do mundo.
Os produtos L'Oréal Professionnel estão na vanguarda da tecnologia para o cuidado do cabelo, tanto em termos de coloração profissional, cuidado e estilo.
Ao longo dos anos, L'Oréal Professionnel desenvolveu gamas de prestígio em todas as áreas do cabeleireiro: Inoa, Dialight e Majirel para a cor, Série Expert para o cuidado do cabelo e Techni.Art para a gama de produtos de styling. Os homens não ficam para trás graças às gamas Homme da L'Oréal Professionnel.

Curly Hair

Caring for Curly Hair - Tips for Beautiful and Healthy Curls

How to Care for Curly Hair

Rebellious, untamed, fragile, brittle, and often dry, curly hair can make daily life challenging. However, with the right care, they can also become objects of desire. Discover the ideal hair care routine, from shampoo to styling, that will make you proud of your hair!

Characteristics of Curly Hair

Unlike straight hair, curly hair has a structure made of more or less pronounced curls. Curly hair has a wide curvature that allows the scalp's sebum to spread in small amounts along the lengths. However, this protective substance hardly reaches the entire hair, especially the ends, resulting in a tendency to dryness.

Curly hair is characterized by well-defined and elastic S-shaped curls. Sebum has more difficulty flowing, leading to dry, less shiny, fragile, and often thin hair.

Finally, kinky hair has a very firm Z-shaped curl, forming a voluminous and light mass, similar to cotton. In this case, sebum hardly drains, and the hair fiber is porous, dull, very dry, and fragile.

Choosing Products for Curly Hair

A hair care routine consists of different products: shampoo, conditioner, hair mask, oil, or serum. If you have curly, wavy, or even kinky hair, it is essential to choose products that are adapted to this nature and the issues you are facing.

Oil Bath and Shampoo for Curly Hair

Shampooing is a step in the hair care routine that can weaken curly hair even more. To preserve them as much as possible during washing, we recommend starting with an oil bath. This technique aims to nourish, repair, and protect the hair. You can take an oil bath two to three times a month, and even before any other shampoo if you have kinky hair. Choose a pure hair oil or a ready-to-use blend and cover the lengths and ends, not forgetting the roots. Then let the oil bath rest for at least an hour, ideally under a warm towel to optimize penetration. Among the most recommended vegetable oils for caring for curly hair, you will find coconut, macadamia, argan, and baobab oils.

The shampoo should be chosen carefully; otherwise, it will further damage curly hair and make it dull. Prefer a gentle shampoo, preferably sulfate-free, and rich in nourishing and coating active ingredients to limit frizz: shea butter, vegetable oils (coconut, avocado, macadamia, argan, etc.). Finally, to preserve the health and beauty of curly hair, we recommend not shampooing more than twice a week. Indeed, very frequent washes dry out and weaken the hair fiber.

Hair Conditioner and Mask for Beautiful Curls

The conditioner and hair mask are real treatments. People with curly hair should be careful not to forget these two steps in the hair care routine. Indeed, these products protect the hair from external aggressions such as sun, wind, cold, pollution, or even tobacco smoke. The conditioner also allows easy detangling of the hair, gently removing knots, and strengthening the hair fiber. To take even more care of kinky hair, use a moisturizing and nourishing hair mask.

Styling for Curly Hair: Tips

Styling curly hair can sometimes be a real headache. However, with suitable products and good habits, your hair can reveal all its beauty!

Enemies of Curly Hair

Many factors can harm the vitality, shine, and flexibility of curly hair. Therefore, when styling, it is best to avoid using hairbrushes as much as possible, which tends to break the hair fiber. The comb is a better option, as long as you choose one with wide teeth to preserve the curls and avoid the dreaded "tuft" effect, so feared by people with curly hair. The comb also helps distribute sebum to the ends, nourishing and protecting the fiber naturally.

Styling products like hairspray or gel should also be avoided as they have a drying effect. If you want to style your hair and tame your curls, we recommend opting for a product in the form of aloe vera cream or gel, known for its moisturizing properties and holding power.

Ideally, the hairdryer should be left in the closet to allow the hair to air dry. This habit will ensure well-defined and plump curls. If you can't do without the hairdryer, choose the coolest drying mode or use it with a diffuser, not forgetting to apply a heat protection treatment.

As for hairstyles, we recommend limiting tight braids and pulled-up hairstyles. In fact, this type of hairstyle promotes hair pulling at the root, which is called traction alopecia. As much as possible, never cut your curly hair yourself, especially not when wet, risking an unpleasant surprise when drying. Trust your hair to a professional and follow their advice to maintain the cut.

Styling curly hair. Various products will help take care of your curly hair daily, especially for styling. You can use a hair oil or serum as the first step to bring elasticity and shine to the hair. This also helps to style the hair and define the curls. Vegetable oil is particularly known for its benefits on curly hair. It has a coating and smoothing action, helps control the curls, smooths frizz without losing shine. This oil will also reduce the hair's sensitivity to static electricity. To apply the product correctly, pour two to three drops into the palm of your hand and warm it up. Then distribute the treatment over the lengths and ends, taking care to keep gentle movements. To facilitate styling curly hair, we recommend having a curl activation cream or spray on hand. These products are specially formulated to respect the nature of your hair; they are designed to style but also to moisturize, nourish, and protect the hair from the daily aggressions they are exposed to.


Sources of complexes for some, setbacks for others, curly hair has a very particular structure that makes them fragile, dry, brittle, and untamed. Therefore, they require more care than straight or slightly wavy hair. It is essential to choose products specially dedicated to the care of curly hair. A good hair care routine consists of


Choosing the Right Hair Mask and How to Use It - Perfumaria Online

Choosing the Right Hair Mask and How to Use It?

Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!

What Is a Hair Mask and What's the Difference from a Conditioner?

You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.

A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!

How to Choose Your Hair Mask?

This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!

Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair

It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.

Mask for Oily Hair

Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.

If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.

The Hair Mask Against Dandruff

Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.

The Mask for Colored Hair, Nourishing and Preserving the Color

It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.

The Mask for Curly Hair

It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.

The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!

Hair Mask Frequency: How Often Should I Do It Per Week or Month?

Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.

However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.

How to Apply a Hair Mask? The Essential Steps

Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!

Adapt the Application of the Mask to Your Needs

Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.

If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!

Apply Your Hair Mask and Optimize Its Action

A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.

Therefore, we recommend:

  • Wrap your hair in a warm towel (you can also secure it with a clip).
  • Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!

How Long Should a Hair Mask Exposure Last?

Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.

How to Rinse a Hair Mask?

Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.

The Washing Temperature of a Hair Mask

It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).

Wait for the Hair to "Squeak"

Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!

Should I Shampoo Again After the Mask?

This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.

Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.

The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!


Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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Tags: oréal, profissional, curl, expression, professional, mask, cabelo, encaracolado, professionnel

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