Goldwell: com paixão por cabelos bonitos.

Compartilhamos sua paixão por cabelos bonitos. Nós pensamos estilista. Aqui estão as mensagens comunicadas pela marca Goldwell aos cabeleireiros deste mundo. E essas mensagens também são entendidas fora dos profissionais. O portfólio de produtos Goldwell está dividido em vários setores: Color, Care, Styling e Smoothing (para cabelos leves e macios). Descubra produtos como Lagoom Jam, Ultra Volume ou Just Smooth.
Goldwell: uma marca de Kaō

Goldwell agora é propriedade da empresa japonesa KAO, que opera em 22 países com 10 marcas e emprega mais de 3.500 pessoas.

As raízes de Goldwell remontam ao ano de 1948. Foi neste ano que Erich Dotter, que na verdade era um vendedor de têxteis, fundou a Goldwell Fabrikate em Darmstadt (Alemanha) e produziu produtos de tratamento avançado exclusivamente para cabeleireiros. Em 1958, a empresa se expandiu pela primeira vez no exterior, para a Grã-Bretanha. E em 1979 ela cruzou o Atlântico para o Canadá. Os Estados Unidos seguiram o exemplo em 1982. A parceria com a KAO começou em 1989. A KAO então possuía 75% da Goldwell. Essa porcentagem aumentou para 100% em 1994.
Uma das empresas modelo do ponto de vista ético no mundo

Em março de 2015, a KAO foi nomeada uma das empresas mais eticamente exemplares do mundo pela 9ª vez consecutiva. A inovação e a sustentabilidade andam de mãos dadas na KAO. Trabalhamos para entender e reduzir o impacto ambiental de nossas atividades empresariais ao longo do ciclo produtivo, escreve a empresa sobre o tema sustentabilidade. Isso também se aplica à marca Goldwell.
Bem-vindo ao mundo dos produtos Goldwell

Entre as linhas de produtos Goldwell, existem, por exemplo, produtos de cuidado Kerasilk. A Goldwell atua aqui com tecnologias exclusivas de pesquisas próprias e oferece produtos com preciosos princípios ativos que atuam ativamente na estrutura do cabelo. Uma linha de produtos como o Kerasilk Control é usada para controlar o formato dos cabelos rebeldes e torná-los sedosos e macios.

O sistema de coloração ultra chique da Goldwell é uma linha de colorações de cabelo. Oferece camuflagem 100% dos cabelos grisalhos e proporciona "cores brilhantes intensamente luminosas". A linha de produtos Dualsenses também é bastante conhecida. Inclui, por exemplo, os produtos Color e Color Extra Rich para cabelos coloridos, bem como produtos de cuidado para cabelos ondulados e cacheados. Descubra os produtos Goldwell aqui

Blonde Hair

How to Care for Your Colored or Natural Blonde Hair?

Your blonde hair requires attention: pamper it, clean it carefully, and avoid chlorine-filled pools, or you'll never forget that vacation in Greece where you came back with green hair. Instead of learning from your mistakes, wouldn't it be simpler to follow all the tips to maintain your blonde hair?

Whether your hair is platinum blonde, ashy blonde, or Californian blonde, colored or natural blonde hair is fragile and requires special care. UV rays, pollution, or even water hardness can damage it without you realizing it until the day your hair looks like dry straw. But how to maintain and protect your beloved blonde hair?

How to Choose Shampoo and Conditioner for Blonde Hair?

For those with blonde hair, it's advisable to wash the hair as little as possible. When choosing a shampoo and conditioner, opt for formulas specially designed for blonde hair that will preserve and revive its color. Avoid anything abrasive and choose products specifically intended for blonde hair. To prevent your blonde hair from yellowing, purple, blue, or silver shampoos are in trend and work well to neutralize any questionable color that interferes with your beautiful blonde hair.

Blonde (dyed) hair must remain hydrated. If you have colored or bleached blonde hair, it generally means they are damaged and dehydrated—quite thirsty. Remember to nourish it daily with a specific restorative treatment.

How to Protect Your Hair from Heat?

Hot tools like the hairdryer or straightener are aggressive for all hair types, but even more so for colored or bleached hair and blonde hair. Blonde is the most fragile color, but since we can't prevent you from brushing your hair, we'll explain how to minimize damage. Depending on your hair type and preferences, try a cream, spray, or balm that protects from heat to combat damage and prevent color alteration.

What about Sun Exposure?

The same battle with the sun, which tends to damage your hair! Hats and scarves are in trend in the summer and are the best defense against UV rays. Many brands offer products that protect from UV rays or repair hair after sun exposure.

What about Water and Chlorine?

Are you paranoid every time you take a dip in the chlorine-filled pool that threatens to turn your hair green? You're right, but there are things you can do to try to protect yourself. The swim cap from our childhood swimming lessons is the best shield. Apply a protective serum before bathing; this will create a barrier between the hair and salty water or chlorine. Once out of the water, wash your hair immediately to remove chlorine and salt residues. If you still see a greenish tint, use a specific shampoo to remove it.

Above all, the most important thing is to ensure that your hairdresser knows how to create and touch up your color without it being too frequent. Coloring your hair too often leads to stress and excessive dryness.

Your best ally to combat damage? Masks! Bet on at least one per week using formulas for colored hair.

Mask

Choosing the Right Hair Mask and How to Use It?

Do you have dry, oily, brittle, fine, normal, colored, or dull hair and want to find the most suitable hair mask? Do you want to know about the frequency of use or tips on when to apply a hair mask? We share with you everything you need to know about hair masks!

What Is a Hair Mask and What's the Difference from a Conditioner?

You might think these are similar products; however, that's not the case! While one serves an aesthetic purpose and aids in styling, the other penetrates deeply into the hair, providing real care. A conditioner is applied to wet and towel-dried hair, usually after washing. Its role? Taming the hair and facilitating styling. Some conditioners are also enriched with active nourishing, cleansing, and coating ingredients. But the short exposure time and low concentration of active ingredients don't ensure a truly deep action on the hair. Consider conditioners as "finishing" products that make your hair look more aesthetic but don't address long-term issues.

A hair mask, on the other hand, is a genuine hair care treatment that, according to your needs, will provide various benefits to your hair and scalp. Its concentration of active ingredients, the choice of these ingredients, as well as the application time and method, make the hair mask a true hair care ritual to incorporate into your habits. A hair mask will be too rich to replace your conditioner!

How to Choose Your Hair Mask?

This is the big question! Given the multitude of products on the market, it's challenging to choose what you need. Is your hair dry, damaged, brittle, oily? Do you suffer from excessive hair loss, dandruff, unpleasant itching on the scalp? There's a hair mask for every issue!

Repairing and Moisturizing Mask for Dry, Damaged, or Brittle Hair

It will be rich in vegetable oils and butters to deeply nourish the hair fiber. This type of mask also includes softening agents, such as soy lecithin, which will make the hair less coarse and easier to detangle.

Mask for Oily Hair

Conversely, it will have purifying and clarifying virtues. The goal? Rid the scalp of excess sebum without attacking it because an attacked skin produces even more sebum! This type of mask often uses clay, which relieves the skin by absorbing excess sebum while cooling the inflamed scalp.

If your hair and scalp are oily, you can apply the mask along the length of the hair to neutralize sebum. However, having oily roots doesn't mean the hair is always oily. Many oily scalps support dry hair, as sebum doesn't spread properly along the length. You'll need to limit the use of your hair mask at the roots. And why not? Do a second moisturizing mask, this time applying the product only to the ends, to avoid suffocating the already oily scalp.

The Hair Mask Against Dandruff

Oily hair can also be affected by dandruff: suffocated by excess sebum, the scalp becomes inflamed and reacts by producing many skin cells. Rely on hair masks formulated with active ingredients that also treat dandruff. These will be cleansing ingredients that prevent the growth of bacteria or certain fungi responsible for inflammation. Keratolytic agents will rid the scalp of flaking, while soothing agents will calm the itching.

The Mask for Colored Hair, Nourishing and Preserving the Color

It will contain antioxidant active ingredients to prevent color fading, along with chemical (silicone) or natural (lemon or vinegar plant extracts) active ingredients to enhance its shine.

The Mask for Curly Hair

It will be highly moisturizing, nourishing, but won't weigh down the hair. Often, curly hair is also dry, as its spiral shape slows down the spread of sebum from the scalp. However, to have flexibility and definition, curls need to be hydrated, even if slightly oily! Therefore, provide the necessary hydration through vegetable oils and butters.

The aloe vera hair mask, a natural and universal treatment. Whether your hair is dry, oily, brittle, or itchy, a single ingredient could be the answer to all these hair concerns. Packed with nutrients and extra hydration, aloe vera is the essential ally for your hair. Soothing and regulating, it calms irritated scalp and helps regulate sebum secretion. Thanks to the lignin in its gel, water penetrates deeply into tissues. Therefore, your hair benefits from intense hydration!

Hair Mask Frequency: How Often Should I Do It Per Week or Month?

Depending on the hair problem you want to address and the recommendations of your product, this period may vary. However, be aware that it's generally advisable to use a hair mask once a week or even every two weeks. For some hair types, like dry, dull, or brittle hair, you'll quickly see when it's needed. For others, such as irritated or dandruff-affected scalps, it's recommended to rely on the packaging instructions or the brand's website.

However, avoid using the hair mask too often. Not only will you use the product unnecessarily, but you'll also apply the mask to hair that doesn't need it, and, moreover, you may weigh it down.

How to Apply a Hair Mask? The Essential Steps

Apply your hair mask to dry or slightly damp hair. Unlike a conditioner, which is applied to hair still wet after washing, it's better to use the mask on dry or towel-dried hair. Water tends to close the hair cuticles, so many active ingredients in your mask may not penetrate it. Also, dripping wet hair can't ensure good adherence to the mask, which may slide off your shower floor before it can take effect!

Adapt the Application of the Mask to Your Needs

Not all hair masks have the same purpose, and their different actions require specific application. If you use a soothing hair mask for an irritated scalp affected by dry dandruff or, on the contrary, oily and require the use of a disinfectant mask, you can prioritize massaging the material into the scalp. Oily roots don't always mean oily hair: if the hair isn't oily at the ends, avoid covering them with these products, risking drying them out.

If your concern is at the level of the hair fiber (dry, dull, curly, wavy, colored hair), favor an application strand by strand throughout the hair. In this case, it's not necessary to apply it to the scalp: focus on lengths and ends!

Apply Your Hair Mask and Optimize Its Action

A hair mask usually takes at least a few minutes, so you certainly don't want to wait motionless as time passes! To set your hair mask, you can use a clip (which will need to be rinsed after use, as it may become oily). But most professionals agree to recommend a break under heat. It's the heat that will open the cuticles and, therefore, promote the penetration of the product.

Therefore, we recommend:

• Wrap your hair in a warm towel (you can also secure it with a clip).
• Gather the hair at the top of the head and wrap it in plastic. The "shower cap" effect, despite being unattractive, will isolate the hair in an environment where the heat from your body will accumulate. Don't hesitate to make several turns of the head with plastic to ensure good support! Convenient, this solution allows you to do other things without worrying about hair soaked in products that stain your clothes or fall on your neck. It may not be fascinating, but it's effective!

How Long Should a Hair Mask Exposure Last?

Again, don't hesitate to check the packaging of your product, which usually indicates the ideal exposure time. However, for a hair mask to be effective, there's never too long an exposure time! Count a minimum of 20 minutes and extend this duration to an entire night if necessary! In this case, even with plastic on your hair, you'll have to sacrifice an old towel to protect your bedding. You can place it on the pillow before going to sleep.

How to Rinse a Hair Mask?

Washing your hair after a treatment seems simple: turn on the tap, wait for the water to clear, and you're done! However, there are some tips for properly washing your hair after a mask.

The Washing Temperature of a Hair Mask

It's generally recommended to rinse the hair with cold water. This seals the hair cuticle to keep active ingredients at the heart of the hair fiber. As a bonus, rinsing with cold water often gives the hair a shinier finish. The only exception applies to oily scalp: as the hair mask acts more on the scalp, heat opens the pores of the skin and thus optimizes the penetration of active ingredients. It will also help dilute excess sebum a bit. However, stay reasonable: we're talking about a slightly warm temperature, close to the human body (37°C).

Wait for the Hair to "Squeak"

Obviously, you can rely on the appearance of the water to guess if your hair has been properly cleaned of all product residues. However, a more reliable method is to listen to your hair! When there's no more product on its surface, it tends to squeak when you massage it. So, wait for your hair to tell you when it's perfectly washed!

Should I Shampoo Again After the Mask?

This information is indicated on the packaging of your product and should be checked. Some masks require only rinsing with clean water, while others also need to be cleaned with shampoo. This is particularly the case with masks rich in oils, which can overload the hair and make it greasy. Many homemade hair masks also need to be followed by a shampoo: composed of oils and sometimes even plants (banana, avocado, etc.), they leave a lot of residue.

Finally, there are now pre-shampoo masks specifically designed for this use. The advantage? You hydrate the hair fiber and nourish it generously without weighing it down or making it oily.

The hair mask: the ally of strong and healthy hair! Whatever your hair type, problem, and expectations, a hair mask can solve it. Used judiciously and regularly, this type of hair treatment should help you say goodbye to your hair complexes and regain healthy hair. Don't wait any longer, and give your hair the mask it's asking for!

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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