A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Pomada,Cera e Gel

Choosing the Best Hair Styling Products for Men

Choosing the Best Product to Style Your Hair: Wax, Gel, Pomade, Hair Spray?

If women perfectly navigate the hair product department, the same cannot always be said for men. Wax, gel, styling pomade? There's something for everyone, but choosing among these products can be challenging. However, to look well-groomed with perfect hair and beard, you shouldn't randomly pick your products. Don't assume that what works for your friends or colleagues will work for you! Your hair is unique!

To help you navigate the array of products for your hair and style, follow this guide.

Different Types of Men's Hair Styling Products

When focusing on styling products, you'll find wax, foam, pomade, powder, styling cream, clay, hair spray, gel, styling spray, and volumizing spray. Note that using hairspray won't yield the same result as styling foam. To choose, define the effect you want on your hair.

1- Wax for Holding and Remodeling Hair

If beard balm (also called wax) has been around for a short time, styling wax has been in the market for many years. If you don't like the result with styling gel, you can use styling wax. This product helps discipline your strands. It's more suitable for short hair and not recommended for fine, voluminous hair with strands going in all directions. For long hair, controlling frizz with styling wax can be challenging. Choose a wax with a composition that suits your preference. For a more natural look, opt for a wax based on mineral wax.

2- Hair Gel for Styling

If you want well-sculpted or sleek hair, you can use styling gel. Ideal for fixing your hair, styling gel allows you to create a variety of hairstyles. It may give a "wet" look even when dry. While some products in this category offer shine and volume, gel is not very popular as it can give a cardboard-like effect and be sticky. Use it with caution as frequent use can damage your hair, similar to conditioner. Suitable for all hair types, particularly recommended for short or medium-length straight hair.

3- Pomade for Smoothing and Shining

Pomade allows for a sophisticated hairstyle with smooth, shiny, and "natural" hair. It's known for adding shine and good hold. Choose a pomade with quality components for better results. Recommended for straight, medium-length hair.

4- Styling Spray for Hairstyles

Styling spray or fixing spray is often confused with hairspray. These two styling products provide similar results, but spray should be applied before styling. Excessive use can damage your hair, so use it in moderation. Styling spray is recommended for any hair type.

5- Styling Mousse for Shaping and Adding Volume

Styling mousse adds volume and redefines curls. It provides a light hold for a natural and airy appearance. Suitable for all hair types, particularly recommended for men with fine hair for a volumizing effect. Apply on wet hair for best results.

6- Styling Cream for Hair Maintenance

Styling cream or creamy balm is ideal for hair care, providing hydration and nourishment without adding volume. It helps control frizz and highlights curls. Suitable for short to medium-long hair, normal to dry hair, and particularly recommended for those with very dry hair.

7- Modeling Clay for Hold and Volume

Clay is absorbent and fixing, providing structure and a natural matte finish. It adds volume, making hair appear thicker. Suitable for medium to long straight hair. Use with caution to avoid excessive shine.

Is This Product Suitable for Your Hair?

Some styling products may produce similar effects, but the results of a styling cream may differ from modeling clay. If you know your hair type and its properties, you can choose the most suitable product. If unsure, conduct a test using two products for one to two weeks each and observe the results. It's advisable not to use two styling products simultaneously.

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Hair finishers

The Different Types of Hair Finishers: The Importance of Using Them

When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.

1. Fixing Spray:

The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.

2. Hair Serum:

Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.

3. Hair Oil:

Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.

4. Mousse:

Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.

5. Wax or Pomade:

Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.

The Importance of Using Hair Finishers

1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.

2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.

3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.

4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.

5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.

Conclusion:

Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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