Schwarzkopf BC Q10 Time Restore Conditioner

Condicionador para cabelos envelhecidos, secos e quebradiços. Schwarzkopf Professional BC Bonacure Q10 Time Restore Conditioner desembaraça e condiciona os fios. Ele protege de agressões ambientais, fortalece e aumenta a resistência.

Nosso cabelo é formado por 95% de queratina. Com o envelhecimento, a síntese dessa substancia diminui, contribuindo para a fragilidade e o ressecamento. Schwarzkopf Professional BC Bonacure Q10 Time Restore Conditioner combate a ação do tempo, solucionando esses problemas, deixando seus fios desembaraçados, condicionados e rejuvenescidos.

Ação

Complexo Time Restore: combina Q10 Plus e a tecnologia Nutrifiller que estimulam a produção de queratina e apagam os sinais do envelhecimento do cabelo.

Conselho de Aplicação

Aplique o condicionador sobre o cabelo limpo e úmido. Distribua pelo comprimento e pontas e deixe agir por 2 minutos. Em seguida, enxágue.

Resultado

Seu cabelo fica desembaraçado, condicionado, fortalecido e hidratado; recuperando a vitalidade como se tivesse voltado no tempo!


A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?


Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.


Gray Hair or Mature Hair

How to Take Care of Gray Hair?

Gray hair is popular today! Many people fully embrace this mark of maturity. Even younger individuals are rushing to use white hair dyes to mimic older adults. How can you maintain gray hair? What treatments should you use to enhance it? Let's dive into a hair trend that exudes elegance and maturity.

Why Does Hair Turn Gray? Melanin at the Center of the Process

Before we provide you with some tips to enhance your gray hair, we need to understand the process that leads to this inevitable discoloration. Under our skin are melanocytes. These are cells that produce melanin, a colored pigment responsible for the color of our skin and hair. The more melanin these cells produce, the darker the skin and hair.

Each individual has a supply of melanin that is not endless. Once this supply is depleted, melanin gradually stops being secreted, and hair begins to lose its color at the root. It's a more or less lengthy process, depending on the individual. Its scientific name is "canities."

Gray or White Hair, Is There a Difference?

We sometimes describe them as gray and other times as white, but is there really a difference? In reality, no, all hair turns white. This grayish tone is actually just an optical effect due to a blend of white highlights and pigmented highlights.

Factors That Accelerate Graying

Like many aging-related phenomena, not everyone is equal when it comes to the appearance of gray hair. In fact, some people will discover their first gray hairs before the age of 30, while others will always have a natural shade even after the age of 40. Why such inequality?

Several factors will influence the early onset or not of gray hair:

  • Heredity: If your parents experienced early graying, it's likely to happen to you too.
  • Tobacco: Smoking plays a role in premature skin aging and, consequently, the quality of hair.
  • Health: More rarely, certain health disorders can accelerate the appearance of gray hair, such as a thyroid disorder or vitamin B12 deficiency (associated with anemia).
  • Stress: Can stress be the cause of premature gray hair? This question has been debated in the scientific world for a long time, but recent research published in the journal "Nature" in January 2020 suggests that a period of intense stress can indeed lead to premature gray hair.

Characteristics of Gray Hair

Once it has turned gray, hair has a different texture than hair that still benefits from a supply of melanin. It's drier, less manageable (more split ends), and more fragile.

How to Maintain Gray Hair

Here are five recommended practices:

  1. Use a Silver Shampoo: Why do gray hairs sometimes take on a yellowish appearance? While healthy hair is rich in amino acids, gray hair gradually loses the benefits of this molecule, which deteriorates and turns yellow with age. Gray hair also becomes more sensitive to heat, especially to sunlight, which can further enhance the yellowing effect. To limit this effect, we recommend using a specific shampoo. This type of shampoo contains purple or blue pigments that neutralize the yellow color. In terms of frequency of use, it's not necessary to use it every time you wash your hair. It's preferable to alternate it with a gentle cleansing treatment.
  2. Use Suitable Shampoos: For the maintenance of gray hair, it's important to adapt the shampoo. However, remember that it's not necessary to clean the scalp every day. Excessive shampooing is harmful to the hair fiber, regardless of hair type. This observation is even truer for gray hair, already weakened by the lack of melanin to protect it. Moreover, spacing out shampoos has another benefit. It stimulates the production of sebum (which also decreases with aging). This substance plays a fundamental role in hair hydration.
  3. Moisturize: Gray hair is often dry. Therefore, hydration is essential to restore the flexibility of the hair fiber and protect it from environmental aggressions. As mentioned earlier, reducing the frequency of shampoos is a good practice. At the same time, it's also recommended to apply a hydrating care product rich in keratin (mask, conditioner) once a week to provide maximum nourishment to gray hair.
  4. A Good Haircut: Long hair is beautiful, but it also needs to be well-maintained, flexible, and full of vitality. Gray hair requires even more attention. That's why adopting a medium or short haircut is an idea worth exploring. Several reasons for a medium or short haircut include ease of maintenance, a modern appearance, and reduced split ends, as they require more regular visits to the hairdresser. If you still want to maintain the length, don't hesitate to visit the hairdresser regularly to trim the ends. This is sufficient to give a boost to the hair fiber.
  5. The Trick to Concealing Gray Hair: When the first white strands appear, the reflex is often to rush to your hairdresser for coloring. While this trick may work for a while, you should know that hair dyes are particularly harsh on the hair fiber. Additionally, they need to be done regularly to avoid the root effect. If your hairstyle is starting to sprinkle with gray hairs, why not give them some highlights? This is a way to go through this transition smoothly and limit the damage caused by excessive coloring. In fact, only a few strands will be colored.

Gray hair is inevitable, but it doesn't have to mean neglect. Thanks to an adapted hair routine, it's very possible to make your gray hair a true beauty asset.

The three main points to remember about gray hair:

  • Gray hair is a mark of age, but it can also be accelerated by other factors such as stress, certain illnesses, or smoking.
  • Gray hair is the result of a reduction in melanin production, which occurs with age.
  • Gray hair can tend to turn yellow. To avoid this phenomenon, using a suitable shampoo is the first step to take.

Conditioner

What is a Hair Conditioner and What Is Its Purpose?

A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.  

How to Choose Your Conditioner?

Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.

What Conditioner for Dry Hair?

Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.

What Conditioner for Oily Hair?

Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.

What Conditioner for Normal Hair?

If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.

Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.



Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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