O fascínio Moschino em três palavras: irreverente, alegre, peculiar.
A historinha: Moschino, conhecido por seus desfiles confusos, surpreendeu o público durante seus desfiles primavera-verão de 1986, onde as modelos andavam de joelhos, ou mesmo outono-inverno 1988-1989, onde as modelos eram transportadas por escravos romanos.
Seu DNA fashion: desviamento, ironia.
Seus principais momentos: os primeiros desfiles Moschino, o surgimento da linha Moschino Cheap and Chic, a inauguração da primeira loja milanesa em 1989, a aquisição da direção artística da marca por Rosella Jardini com a morte do fundador em 1994
Visto como o "bad boy da moda italiana", Franco Moschino impôs sua visão da moda que torce com ironia os códigos da alta-costura.
Nascido na Itália em 1950, Franco Moschino projetou onze coleções para a empresa de roupas Cadette antes de criar sua marca em 1983.
Seu primeiro show em Milão na temporada primavera-verão de 1984 atingiu o alvo. O desfile masculino acontecerá em 1985, para a temporada primavera-verão de 1986. Em 1986, surge a linha Moschino Jeans (rebatizada de Love Moschino em 2008). O primeiro perfume foi criado em 1987. Para o outono-inverno 1988-1989, foi criada a linha Moschino Cheap and Chic. A primeira loja foi aberta em Milão em 1989. A partir de 1992, Franco Moschino lançou campanhas publicitárias contra as drogas e a violência.
Ele morreu em 1994, deixando as rédeas de sua marca para sua colaboradora, Rosella Jardini. As inaugurações de lojas se espalharam pela Europa e Ásia no final dos anos 1990, quando a marca se uniu ao Grupo Aeffe. A principale loja parisiense foi inaugurada na rue de Grenelle em 2003. Um pouco depois, a marca ganhou Nova York e Oriente Médio.
Em 2006, as roupas para a cerimônia de abertura dos Jogos Olímpicos de Inverno de Turim foram desenhados por Moschino. No mesmo ano é apresentada uma coleção de móveis. Uma linha de óculos foi assinada sob licença em 2007. As linhas infantis, relógios e joias chegaram no ano seguinte.
Moschino vestiu garrafas de Coca Cola light em 2009. Outra colaboração nasceu com Kartell para o lançamento das bailarinas Bow Wow em 2010.
Kylie Minogue e Madonna usam roupas Moschino em sua turnê. Dita Von Teese, Jessica Alba, Nicole Kidman, Keira Knightley e Lady Gaga se vestem em Moschino.
Em 2010 foi inaugurado em Milão o hotel Maison Moschino.
A direção artística de Moschino Cheap and Chic, ocupada por algum tempo por Vincent Darré, é orientada por Francesca Rubini e Rosella Jardini. A linha secundária funciona em Londres, e não mais em Milão, desde 2012.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.