Matrix Total Results Color Obsessed Conditioner
total brilho da cor, até 32 lavagens*.
*Sistema com shampoo, condicionador e loção spray.
Contém Vitamina E e óleo de girassol para ajudar a proteger contra o desvanecimento e prolonga a intensidade da cor.
para cabelo com cor desvanecida e sem brilho
MATRIX, uma empresa líder em cuidados capilares profissionais e coloração de cabelo nos Estados Unidos, faz parte da Divisão de Produtos Profissionais da L'Oreal USA.
A Matrix foi fundada em 1980 pela equipe de cabeleireiros americanos, marido e mulher, Arnie e Sydell Miller. Antes de criar a Matrix, o Sr. Miller foi cabeleireiro por mais de 20 anos. O Sr. Miller decidiu tentar dirigir um tipo diferente de empresa em 1971, quando desenvolveu cílios aplicados individualmente. Ele formou uma empresa, a Ardell, para comercializar o produto para lojas e salões de beleza. Ardell acabou criando e vendendo um produto de coloração para o cabelo.
No final da década de 1970, o Sr. Miller percebeu que o mercado de varejo estava encolhendo e decidiu vender Ardell em 1980 para se concentrar na construção da Matrix, que comercializaria seus produtos apenas para compradores profissionais de cuidados com os cabelos.
“Senti que, para ter sucesso, precisava de mais foco. Escolhi o lado profissional porque conhecia o negócio e gostava mais ”, disse.
Os Millers queriam fornecer aos cabeleireiros uma gama abrangente de produtos que os ajudasse a expandir seus negócios e fornecesse os meios para tirar o máximo proveito de seu talento e criatividade.
Agora, mais de duas décadas depois, as ideias originais dos Millers ainda estão fortes e a Matrix está comprometida com o desenvolvimento do profissional de salão, oferecendo uma ampla gama de produtos para o cabelo, coloração e texturização incluindo: Biolage, Oil Wonders, Total Results, COLORINSIDER , SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth e Style Wave.
O objetivo da marca é de construir e unir a maior e mais bem treinada comunidade global de cabeleireiros, alimentada por inspiração expressiva, produtos e serviços descomplicados para todos. Mais fortes juntos.
O compromisso é minimizar nosso impacto no planeta, desde nossos escritórios e salões até o dia a dia de nossos consumidores.
Juntos podemos causar um impacto. É por isso que prometemos que cada nova fórmula lançada será mais limpa, cada embalagem será otimizada em plástico reciclado ou menos plástico, e cada vez que lançarmos merchandising devemos perguntar se precisamos ou podemos reciclá-lo.
Colored or Chemically Treated Hair
How to Choose the Ideal Conditioner for Your Hair
The conditioners are complementary hair care products used in addition to hair washing. They can have different actions, especially on the scalp, as well as on the appearance and health of the hair.
Which care to choose and how to integrate it into your hygiene routine? We'll explain everything.
What is a Conditioner?
A conditioner is a hair product that is not meant for washing the hair, unlike shampoo. It is a product to be applied after hair washing, as part of post-wash care.
The conditioner can have various actions on the hair, such as detangling, nourishing, etc. It can be used for all hair types, either as part of routine care or occasionally to address specific issues (dandruff, brittle hair, etc.).
Different Forms of Conditioner
Conditioners come in different forms. Most commonly, they come in a tube, in liquid form, to be applied to wet hair in the shower. Solid conditioners resemble soap bars, which rub and liquefy upon contact with water. Leave-in conditioners are more similar to hair treatments. They intensely nourish the hair and aid in detangling, especially for curly hair. They are applied after washing, like a hair cream, without the need to rinse.
What is a Conditioner Made Of?
The composition of a conditioner is crucial: the active ingredients present in the treatment will determine its effectiveness on the hair. Therefore, the presence of a vegetable oil (coconut, castor oil, argan) or shea butter provides nourishment. Similarly, certain essential oils or plant extracts also bring nutritive or soothing benefits. Lastly, it is advisable to favor a composition with mostly non-chemical elements and avoid derivatives from the plastic industry (silicones, etc.), which can hinder the hair's breathability.
Hair Mask or Conditioner: What's the Difference?
A hair mask has a richer formula than a conditioner. Additionally, it usually requires a longer waiting time and allows for deep nourishment, especially with active ingredients like shea butter or vegetable oils.
Choosing the Right Conditioner Based on Your Hair Type
• Dry or brittle hair: choose a nourishing formula. Curly, wavy, or kinky hair tends to be drier than straight hair. Therefore, it's not uncommon for such hair to appear dry, rough to the touch, and/or brittle. In this case, a nourishing conditioner can be applied after each wash to repair and provide the necessary nutrition.
• Irritated scalp, dry dandruff: choose a soothing formula. In the case of dry dandruff, which is white and fine, the scalp can be treated with an anti-dandruff shampoo and conditioner. This will help cleanse the hair, soothe the scalp, and prevent itching.
• Oily dandruff: choose a purifying formula. Oily dandruff is caused by an excessively oily scalp. An appropriate anti-dandruff conditioner will cleanse the scalp and regulate it to prevent excessive oiliness.
• Easily tangled or curly hair: choose a detangling formula. A detangling conditioner smoothens the hair, making it easier to brush. It can be applied for each wash, especially useful for untangling long or curly hair.
• Curly hair: choose a smoothing formula. Some conditioners have a formula that smoothens the hair and/or reshapes curls. These are recommended for curly or kinky hair to avoid frizz and enhance curl definition.
• Normal hair: choose a moisturizing and/or detangling formula. Normal hair is neither dry nor oily, representing healthy hair. There are conditioners that nourish the hair and help detangle without weighing it down or making it oily. In this case, occasional use is sufficient.
• Colored hair: choose a protective formula. Colored hair is naturally weakened by dyes. A suitable conditioner protects the hair fiber, ensuring the color lasts longer.
Can you use conditioner on oily hair?
When we talk about oily hair, we are actually referring to the scalp, which produces too much sebum. It is possible to use a rich formula conditioner without making the scalp oily, applying it only to the ends or lengths.
How to Apply Your Conditioner?
You've chosen the right product for your hair and are wondering how to use the conditioner?
Here are some tips for applying your treatment at home.
• Where to apply?
Conditioner is primarily applied to the lengths, as this is where the hair tends to become dry or in need of nourishment. However, for very dry hair (such as kinky hair), the treatment can be applied to all hair, including the scalp. The same applies to short hair.
• With what accessories?
You can use a wide-tooth comb to apply your detangling conditioner and make brushing easier. The treatment will help remove persistent knots, especially in curly, very long, or heavily tangled hair, or in children.
• What interval?
A conditioner is a treatment that requires a break. Usually, a few minutes (between 3 and 5) are sufficient for the product to penetrate the hair. You can also take this opportunity to detangle during this period, distributing the product along the lengths.
• How often?
A conditioner can be used with every wash if the hair type justifies it: curly hair, dry hair, or hair that is difficult to detangle. As a preventive measure (for colored hair) or in addition to a nourishing shampoo, for normal healthy hair, weekly application may be sufficient.
You can also use a conditioner after any other wash.
• Can it be used as a mask?
The mask and conditioner have different compositions. The former is more nourishing and is not meant to be used daily. Similarly, a mask will be used less frequently than a conditioner, although the latter can act as a mask on normal hair.
• A conditioner is a hair treatment
Perfect for integrating into your daily or weekly routine. In addition to shampoo, it can help repair dry or brittle hair, nourishing the hair fiber and making it easier to detangle curly or very long hair.
Three Things About Conditioner:
• In addition to shampoo, conditioner is used as a hair treatment. However, it does not wash the hair;
• Conditioner is applied primarily to the lengths to nourish them deeply;
• There are different formulas, with targeted actions for each hair type.
Conditioner
What is a Hair Conditioner and What Is Its Purpose?
A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.
How to Choose Your Conditioner?
Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.
What Conditioner for Dry Hair?
Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.
What Conditioner for Oily Hair?
Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.
What Conditioner for Normal Hair?
If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.
Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.
