Lanvin, icônica marca parisiense

A história da casa Lanvin nos leva ao coração de Paris, em 1889. Na verdade, ela nasceu quando a própria Torre Eiffel estava emergindo do solo. Lanvin deve sua existência a Jeanne Lanvin, designer que abriu sua primeira boutique na rue du Faubourg Saint-Honoré, um endereço que agora se tornou lendário e que ainda permanece a sede da empresa. Instalou-se como modista e começou a fazer roupas infantis, inspirando-se na filha Marguerite. Então, a Lanvin gradualmente evoluiu para o mundo da moda feminina. Foi então em 1909 que Jeanne Lanvin realmente adotou o status de casa de moda ao entrar no sindicato da costura. No entanto, não foi até a década de 1920 para ver um desenvolvimento considerável desta marca. Naquela época, a Lanvin já tinha 1.200 funcionários, ocupando três prédios em Paris e sete filiais ao redor do mundo. Foi então que essa empresa em crescimento decidiu expandir sua indústria. Inicialmente, a Lanvin desenvolveu uma linha esportiva em 1923. Então, foi em 1924 que ela decidiu atacar a perfumaria antes de criar a lingerie, em 1926.

As fragrâncias, maravilhas de Lanvin

A primeira fragrância da Lanvin foi desenvolvida pelo nariz André Fraysse. Em seguida, carregava sobriamente o nome da marca. Foi seguido por um dos maiores perfumes do século passado, Arpège, criado em 1927 por ocasião dos 30 anos de Marguerite, filha querida de Jeanne Lanvin. Seu nome foi inspirado no amor do designer pela música. Seguiu-se então toda uma antologia de fragrâncias de prestígio como Scandal, Rumeur ou Prétexte, até a morte de Jeanne Lanvin, em 1946, quando ela tinha 79 anos. Marguerite então assumiu a administração da casa até sua morte em 1958. Seguiram-se inúmeras criações olfativas, como a de Crescendo em 1964, Monsieur Lanvin, em 1966, Vetyver Lanvin em 1971, Cardomone em 1983, Lanvin Homme em 1987 ou Oxygène em 2000. Foi então que o talentoso Albert Elbaz chegou à chefia da direção artística da Lanvin. Ele ingressou na empresa em outubro de 2001, quando a Lanvin foi comprada pelo grupo L'Oréal. Seu talento contribuiu para renovar consideravelmente a imagem do signo. Além disso, ele também não deixa de homenagear a criadora da marca, Jeanne Lanvin, em uma fragrância homônima criada em 2008.

Atualmente, o sucesso da Lanvin é tal que as criações da marca estão estourando em todo o mundo. Possui mais de 400 pontos de venda em todo o mundo, incluindo mais de trinta lojas em seu próprio nome. Além disso, a casa Lanvin localizada na rue du Faubourg Saint-Honoré em Paris continua a surpreender os visitantes.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.