Christian Dior (1905 - 1957) nasceu em Grandville em uma família de industriais. Ele fez sua estréia profissional em uma galeria de arte, onde começou a desenhar alguns esboços e pinturas.

A carreira de Christian Dior no mundo da alta costura começou em 1938, quando foi contratado pelo designer Robert Piguet como modelista e designer. Ele experimentará seu primeiro sucesso graças ao seu "alfaiate de houndstooth em preto e branco". Durante a guerra, o designer trabalhou para outra casa de alta costura, a de Lucien Lelong, em Paris.

Em 1945, Christian Dior conheceu Marcel Boussac. Sendo este último convencido do talento de Christian Dior, ele decidiu investir 60 milhões de francos para a criação de uma casa de alta costura. É a abertura da primeira casa Dior, no famoso endereço da Avenida Montaigne, 30, em Paris.

Dior inventa o estilo New Look

A primeira coleção foi apresentada em 1947, ao lado de Pierre Cardin. Ela foi nomeada "New Look" pelo editor do Harper's Bazaar (um concorrente da famosa Vogue), por seu estilo, que revolucionou os códigos de feminilidade da época. De fato, esta coleção New Look está em total ruptura com os estilos de roupas oferecidos até então, em particular pela marca Chanel.

O estilo New Look é caracterizado principalmente por jaquetas ajustadas com ombros arredondados, além de saias que caem abaixo dos joelhos. O New Look experimentará um sucesso fenomenal em todo o mundo, garantindo definitivamente o prestígio e a fama da casa da Dior. Um sucesso que surpreenderá até a primeira parte interessada, incrédulo diante de uma glória tão repentina.

O New Look terminou em 1953, substituído pela linha "H" ou "Look Plat". No entanto, o espírito do New Look é repetido regularmente nas coleções da Dior, como em 2009 por John Galiano ou em 2011 por Bill Gaytten.

1947 é também o ano da criação da casa de perfumes Christian Dior, com a primeira fragrância com o doce nome de "Miss Dior".

Dior conquista os Estados Unidos

Christian Dior partiu para conquistar o mercado americano em 1948, com a abertura de uma boutique em Nova York. Foi então o início das franquias e do licenciamento, permitindo que os fabricantes rotulassem suas produções com o nome do famoso designer. O nome Christian Dior foi amplamente divulgado. Logo Christian Dior também se tornou a designer de moda das estrelas da época, principalmente Marylin Monroe e Marlène Dietrich, que usarão suas criações em seus filmes.

Em 1957, a casa da Dior foi responsável por mais de 50% das exportações do setor de costura francês.

O Império Christian Dior

A ascensão meteórica do costureiro chegou a um fim abrupto em outubro de 1957, com sua morte após um ataque cardíaco.

A sucessão à frente da casa da Dior é assegurada pelo jovem Yves Saint Laurent, que se juntou a Christian Dior dois anos antes. Yves Saint Laurent, diretor artístico, terá tempo suficiente para assinar algumas coleções, incluindo uma com grande sucesso: a “linha de trapézio”, antes de sair da casa da Dior para prestar serviço militar em 1960.

Yves Saint Laurent é então substituído por Marc Bohan, que permanecerá à frente da direção artística da Christian Dior até 1989. Enquanto isso, a empresa ficará sob o controle do bilionário Bernard Arnaud. Após a saída de Marc Bohan, Gianfranco Ferré, por sua vez, trará sua marca para a grife.

Em 1996, John Galliano foi chamado a tomar as rédeas da direção artística da casa da Dior. Isso marcará profundamente a marca com suas coleções, tão provocantes quanto elegantes. Mas ele será agradecido em março de 2011, em um cenário de escândalo anti-semita.

Hoje, o designer belga Raf Simons dirige a casa da Dior. No entanto, sua primeira coleção de alta costura para Dior recebeu uma recepção mista, devido, entre outras coisas, ao seu estilo considerado muito minimalista.

Perfumes Dior:

Os perfumes femininos mais famosos da Christian Dior são Miss Dior, cuja primeira versão foi criada em 1947. O "Poison" de 1985, mas especialmente o "J'Adore", o perfume mais vendido na França, garantem a casa dos perfumes. Christian Dior é um lugar de primeira no mundo das fragrâncias.

Entre as fragrâncias masculinas, "Eau Sauvage" é um dos elementos essenciais da Christian Dior Perfumes. No mercado desde 1966, ainda é a terceira fragrância masculina mais vendida na França hoje.

Algumas musas da Dior

Ao longo dos anos, uma série de estrelas emprestou suas imagens à marca Christian Dior. Entre a musa feminina de Christian Dior, Natalie Portman pelos perfumes Miss Dior, ou de Marion Cotillard pelas bolsas Lady Dior. Também nos lembraremos de Kate Moss para o batom "Be Iconic", Charlize Theron para produtos de beleza ou Monica Bellucci para o perfume "Hypnotic poison".

After Shave

After Shaving: How to Protect Your Skin?

Whether with a manual or electric razor, shaving tends to irritate the skin. Redness, cuts, pimples, ingrown hairs, in short, so many problems when we shave regularly. That's why applying an aftershave cream is as important as shaving itself. Between cuts, redness, and irritation, it's essential to adopt an aftershave treatment tailored to your skin type.

What is the Purpose of an Aftershave Lotion?

The skin becomes very sensitive after the razor blade passes over it, so it needs to be soothed. This is where aftershave treatment comes into play, whether it's a balm or lotion. In fact, the latter helps to moisturize the skin, improve the healing of cuts, and provide a refreshing sensation.

What Should You Do After Shaving?

The first thing to do after shaving is to wash your face with cold water. Cold water will remove any remaining foam while closing the pores of the skin. Then, pat your face dry with a towel. Above all, avoid rubbing, as it will further irritate the skin. Next, apply an aftershave product to soothe and moisturize the skin. Avoid treatments that contain alcohol, as they can promote skin irritation. Regular exfoliation should be done to soften beard hair. It will also refine the texture of the skin and remove dead cells. However, remember that it's not recommended to exfoliate immediately after shaving, as your skin will be even more sensitive. Preferably, exfoliate in the shower before shaving.

What Aftershave Lotion for What Skin Type?

Having smooth and healthy skin after shaving also depends on the choice of post-shave products. It's important to choose the treatment according to your skin type:

• For sensitive skin: use alum stone. After shaving, apply the stone to the shaved skin to soothe, especially in areas with visible cuts.
• For dry skin: use an aftershave balm as it soothes and moisturizes the skin.
• An alcohol-free aftershave lotion is the trick for oily skin; it will tone the skin.
• For normal skin, classic aftershave balm and lotion will be suitable.

In all cases, I recommend using a good moisturizer in the morning and at night to soothe the skin and allow hair to grow properly without irritating the skin.

Why Opt for Natural Products?

The skin needs immediate repair after shaving. That's why the use of organic products is recommended. They have the power to soothe the skin and prevent any irritation. Organic care is recommended for sensitive skin after shaving. A healing and soothing product made from aloe vera, vegetable oil, or calendula is ideal. It's also possible to make your aftershave lotion. Today, there are many recipes prepared with 100% natural products, such as those with chamomile and organic apple cider vinegar.

Beard

How to Have a Beautiful Beard?

Are you a bearded man who likes to take care of your appearance? But do you not always know how to care for your beard? Don't worry, we're here to provide you with all the advice from our experts.
The question "How to have a beautiful beard?" often comes to the lips of enthusiasts! That's why we've decided to share our tips and secrets with you. Happy reading!

To have a good beard, follow our advice, it's easy

First of all, know that the transition from smooth and shaved skin to a thick and elegant facial hair doesn't happen quickly or naturally! In fact, letting facial hair grow without maintaining it will result in an unruly, coarse, and slightly silky beard. That's not exactly what you're looking for! No, you want to have a good beard.

Be patient!

So, for this, there are simple tips, but you'll have to follow them daily. Your first ally in having a beautiful beard will be patience. It's a well-known fact that those who can wait will need a minimum period of 5 to 6 weeks to see the first result.

Regular Trimming

Our second piece of advice, and no less important, is to trim it regularly to avoid unkempt styles. Trimming once a week will allow you to maintain a neat appearance. Trimming weekly strikes the perfect balance to prevent it from becoming too bushy.
Not all hairs grow at the same rate, so you'll quickly have more in some areas than others. Choosing a good beard trimmer will allow you to easily cut the thicker areas. Avoid, of course, going over very sparse areas, as it would create a messy look.

Hydrate Your Beard

Having a beautiful beard also requires aesthetic consideration. In fact, natural beard hair tends to dry out the skin and, consequently, the hair at the root. This will have direct consequences: itching, an uncomfortable sensation, possible redness, and dry hair.
To give it a silky appearance, you'll need to moisturize it! To do this, nothing could be simpler: take a special beard moisturizing oil and apply a few drops to the palm of your hand. Rub your hands together to warm the oil. Now apply it to your beard, not forgetting any part of your face. This will restore vitality and a soft shine to your beard.
The added bonus will be the pleasant scent left by the oil on your face. Opt for an organic, alcohol-free product to respect your skin and avoid making things worse.

Having a Beautiful Beard Requires Mastery of Your Shaving Accessories

Once again, you'll need to be patient and careful in following our advice. Achieving a beautiful beard requires mastery of your tools and perfect knowledge of each area of your face. Your face will have to be divided into several parts. First, the upper area, from the chin to the ears. To trim this area properly, use a comb and draw an imaginary line from the top of the ear to the corner of the lips.
If you're meticulous (or imprecise), you can even draw this line with a pencil to avoid mistakes! Then cut everything above this line and then shave the same area. Why not just shave directly? Because shorter hair is easier to shave, and the razor sits lower. A little tip for shaving areas like this with precision: use a shaving oil for visibility of the area you're shaving. This will allow the blade to glide without catching.

The mustache is also an area you should pay attention to. To trim it, follow its direction downward to find its natural triangular shape. For short beards, a trimmer will be sufficient to maintain it, but for longer ones, you'll need to use special scissors for precision.

Treat Your Facial Hair Daily

Now that your shape is under control, think about a few last essential points for a harmonious result. First, daily combing is imperative. Ideally, twice a day: in the morning after your shower and at night before bedtime. Opt for a keratin comb or a wooden brush. Avoid plastic combs that generate static electricity and puff up the hairs.
Remember to clean your beard thoroughly; once every two days is the ideal pace. Doing it once a day can damage the hairs by force. To wash it, nothing could be simpler; there are special shampoos that respect your hair and skin. Shampoo softens and relaxes the hair to restore softness and vitality.