Wella SP Color Save Shampoo

Após a coloração é absolutamente necessário proteger o cabelo de forma a manter a intensidade da cor e a suavidade dos fios.
O sol e até mesmo a água do banho oxidam os fios, alterando sua cor original ou retirando a intensidade e brilho dos fios. A agressão da química da coloração também deixa os fios mais ásperos e difíceis de pentear.
Wella SP Color Save Shampoo limpa delicadamente os fios sem agredir enquanto evita o desbotamento prolongando a intensidade da cor nos fios. Suaviza o toque e amacia a cutícula para facilitar o desembaraço.

A Tecnologia 3D Protect exclusiva de Wella SP proporciona intensidade e brilho visivelmente duradouros e nutre profundamente os fios, mantendo o toque sedoso.
Poliquatérnio 7, Cera de Abelhas e Pantenol - tratam e fortalecem os fios ajudando a reter os pigmentos de cor no interior do cabelo
Filtros UVA-UVB - protegem a cor contra a radiação ultra-violeta
Extrato de Folha de Oliveira - nutre os fios mantendo a maciez e suavidade.
A nova fragrância Crunch com uma composição de flores e madeira frutada transforma Color Save em uma verdadeira experiência sensorial.


Wella Professional: uma herança de 140 anos


A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades



A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.


Colored or Chemically Treated Hair.

Colored or Chemically Treated Hair: Choosing the Right Shampoo

Colored Hair, What Shampoo to Use?

Colored hair requires specially designed care. The ideal choice is nourishing and protective formulas that enhance hair fiber's shine and preserve color intensity.

Hair Coloring: How Does It Work?

Permanent colors contain active chemical ingredients, not always beneficial for hair. Monthly usage is the correct frequency to allow hair regeneration. However, with each shampoo, color gradually fades, hair loses luster, and roots become visible. As a permanent product, the color never disappears unless you trim the dyed hair length.

The first step for color vibrancy is using the nourishing care provided in the color kit. Often overlooked, it has its benefits—sometimes with argan oil, providing nourishing properties that preserve both hair and color.

Which Shampoo is Right for My Color?

To prevent rapid color fading, reduce hair washing frequency. Since coloring dries hair, they become less oily, requiring only 2 or 3 shampoos per week. Opt for mild shampoos that don't damage hair fibers.

Shampoos designed for colored hair help maintain vibrant color but aren't meant for frequent use. Once a week is sufficient, serving as a re-pigmentation treatment.

For blond hair, an anti-yellowing shampoo is more suitable. Choose one with soothing active ingredients that close hair cuticles, retaining color. While silicon is often used for this smoothing effect, there are silicone-free options with natural active ingredients, equally effective and healthy.

Ingredients found in shampoos include:

  • Argan oil, shea butter, or açaí for natural softening and vibrant color enhancement.
  • Henna for brunettes restores color shine.
  • Chamomile, known for its brightening properties in blond hair.
  • Rice protein with moisturizing and smoothing properties, ideal for color recovery.
  • Silk proteins soften and make hair silky.
  • Soy lecithin hydrates and nourishes hair, enhancing shine.

Usage Tips:

For regular use, wash hair with a gentle, hydrating, and nourishing shampoo every 2 or 3 days. Apply a special color shampoo once a week as a unique treatment.

To prevent rapid color change, gently massage the scalp, rinse thoroughly, preferably with cold water. Very hot water opens hair cuticles, causing color to fade faster. Adding apple cider vinegar to the final rinse helps remove water-deposited limestone and prevents color alteration.

Air-drying hair instead of using a hairdryer, unless it has a "cold air" function, avoids hair damage.

Shampoo

7 Criteria for Choosing Your Shampoo

7 Criteria for Choosing Your Shampoo

Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.

1. Do not Damage the Hair

New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.

2. Wash Your Hair Every Day

Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.

3. Beautify Long Hair

"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.

4. Cleanse and Treat the Scalp

The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.

5. Use Natural Ingredients

Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.

6. Avoid Products that Produce Too Much Foam

"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.

7. Do Not Suffocate Long Hair

Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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Tags: wella, color, save, shampoo, cabelos, coloridos, com, química, profissionals professionals


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