Wella Shape Shift

NÍVEL DE FIXAÇÃO 2
Dê vida a penteados esculpidos com flexibilidade elástica e brilho virtual.

COMO USAR:
Usando uma quantidade generosa, trabalhe entre seus dedos, e então esculpa o cabelo para modelar, definir ou desalinhar o penteado.



Wella Professional: uma herança de 140 anos


A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades



A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.


Pomada,Cera e Gel

Choosing the Best Hair Styling Products for Men

Choosing the Best Hair Styling Products for Men

Choosing the Best Product to Style Your Hair: Wax, Gel, Pomade, Hair Spray?

If women perfectly navigate the hair product department, the same cannot always be said for men. Wax, gel, styling pomade? There's something for everyone, but choosing among these products can be challenging. However, to look well-groomed with perfect hair and beard, you shouldn't randomly pick your products. Don't assume that what works for your friends or colleagues will work for you! Your hair is unique!

To help you navigate the array of products for your hair and style, follow this guide.

Different Types of Men's Hair Styling Products

When focusing on styling products, you'll find wax, foam, pomade, powder, styling cream, clay, hair spray, gel, styling spray, and volumizing spray. Note that using hairspray won't yield the same result as styling foam. To choose, define the effect you want on your hair.

1- Wax for Holding and Remodeling Hair

If beard balm (also called wax) has been around for a short time, styling wax has been in the market for many years. If you don't like the result with styling gel, you can use styling wax. This product helps discipline your strands. It's more suitable for short hair and not recommended for fine, voluminous hair with strands going in all directions. For long hair, controlling frizz with styling wax can be challenging. Choose a wax with a composition that suits your preference. For a more natural look, opt for a wax based on mineral wax.

2- Hair Gel for Styling

If you want well-sculpted or sleek hair, you can use styling gel. Ideal for fixing your hair, styling gel allows you to create a variety of hairstyles. It may give a "wet" look even when dry. While some products in this category offer shine and volume, gel is not very popular as it can give a cardboard-like effect and be sticky. Use it with caution as frequent use can damage your hair, similar to conditioner. Suitable for all hair types, particularly recommended for short or medium-length straight hair.

3- Pomade for Smoothing and Shining

Pomade allows for a sophisticated hairstyle with smooth, shiny, and "natural" hair. It's known for adding shine and good hold. Choose a pomade with quality components for better results. Recommended for straight, medium-length hair.

4- Styling Spray for Hairstyles

Styling spray or fixing spray is often confused with hairspray. These two styling products provide similar results, but spray should be applied before styling. Excessive use can damage your hair, so use it in moderation. Styling spray is recommended for any hair type.

5- Styling Mousse for Shaping and Adding Volume

Styling mousse adds volume and redefines curls. It provides a light hold for a natural and airy appearance. Suitable for all hair types, particularly recommended for men with fine hair for a volumizing effect. Apply on wet hair for best results.

6- Styling Cream for Hair Maintenance

Styling cream or creamy balm is ideal for hair care, providing hydration and nourishment without adding volume. It helps control frizz and highlights curls. Suitable for short to medium-long hair, normal to dry hair, and particularly recommended for those with very dry hair.

7- Modeling Clay for Hold and Volume

Clay is absorbent and fixing, providing structure and a natural matte finish. It adds volume, making hair appear thicker. Suitable for medium to long straight hair. Use with caution to avoid excessive shine.

Is This Product Suitable for Your Hair?

Some styling products may produce similar effects, but the results of a styling cream may differ from modeling clay. If you know your hair type and its properties, you can choose the most suitable product. If unsure, conduct a test using two products for one to two weeks each and observe the results. It's advisable not to use two styling products simultaneously.

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Hair finishers

The Different Types of Hair Finishers: The Importance of Using Them

The Different Types of Hair Finishers: The Importance of Using Them

When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.


1. Fixing Spray:

The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.


2. Hair Serum:

Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.


3. Hair Oil:

Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.


4. Mousse:

Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.


5. Wax or Pomade:

Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.


The Importance of Using Hair Finishers


1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.


2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.


3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.


4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.


5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.


Conclusion:

Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.



Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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Tags: wella, shape, shift, dry, pomadacera, gel, profissionals pomada, cera


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