Wella Professional: uma herança de 140 anos

A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades

A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.

Dandruff

Dandruff Treatment: How to Get Rid of Dandruff?

Dandruff affects more than 50% of the population. Those affected have only one idea in mind: getting rid of it. Where does dandruff come from? How to treat it?

How is Dandruff Formed?

The scalp skin is composed of two layers: the dermis and the epidermis. It renews itself approximately every 28 days thanks to the formation of new epidermal cells that will eliminate dead cells by pushing them out of the epidermis.
Dandruff occurs when a fungus called Malassezia (non-contagious) proliferates and interrupts cell renewal. The cycle changes from 28 days to about 5 days. Dead cells don't have time to shed, so they cling together and concentrate in the form of scales (thin strips of skin that come off the outermost layer of the epidermis on the surface of the scalp), forming what is called dandruff.

Dry Dandruff or Oily Dandruff?

Dry Dandruff
Malassezia mainly feeds on the sebum produced by the scalp. Therefore, it dries faster and forms dry dandruff that looks like small snowflakes.

Oily Dandruff
The fungus pumps the scalp's natural sebum reserve and causes the appearance of so-called oily dandruff, harder to treat. It is yellowish and adheres to the hair roots forming sticky bundles. Oily dandruff is larger than dry dandruff. It can facilitate the growth of bacteria and cause itching or hair loss.

What are the Causes of Dandruff?

1.    Genetic or Medical Causes

•    Hormonal imbalance (puberty, pregnancy, menopause)
•    Oily scalp
•    Excessive sweating
•    Certain medical treatments

2.    Psychological Causes

•    Stress
•    Fatigue
•    Anxiety

3.    External Causes

•    Pollution
•    Inappropriate hair products
•    Alcohol and tobacco
•    Unbalanced diet
•    Very aggressive hair care (dyeing, brushing, excessive hairdryer heat, etc.)
•    Climate changes
•    Prolonged use of helmet or hat

How to Remove Dandruff?

There are different anti-dandruff treatments adapted to each hair type.

Anti-Dandruff Shampoos and Care
Anti-dandruff shampoo treatments address the scalp by regulating excess or lack of sebum and slowing down fungal growth.

Preferred Ingredients:
•    Zinc pyrithione. It is an excellent antifungal (to combat fungi) and antibacterial;
•    Coal tar. This anti-proliferative decreases abnormal production of dermal cells;
•    Sulfur or salicylic acid. These active keratolytics dissolve scales by peeling and eliminating the layer of keratin on the skin's surface;
•    Using a sulfate-free 2-in-1 shampoo (very aggressive detergent) is ideal.

Dandruff is located at the hairline, and using an anti-dandruff shampoo can damage the ends. Consider hydrating them with daily care, such as conditioner or oil. If you have dry dandruff, you can apply a nourishing mask once a week to the entire hair.
To have healthy hair, it all starts with a healthy scalp. Generally, when you have dandruff, the hair fiber becomes dull and without volume because the scalp that needs to breathe becomes sensitized or even suffocated by dandruff. They can appear due to stress or when there is excess sebum or, conversely, when the scalp is irritated. This is partly caused by a fungus, Malassezia globosa, a microorganism that occurs naturally and causes dandruff. To overcome it, the goal is to work towards rebalancing your skin flora. It all starts with choosing an appropriate anti-dandruff shampoo enriched with Piroctone Olamine and antioxidants to treat the multiple early signs of dandruff.
Finally, the secret is to care for how you wash your hair. Use a small amount of product and massage gently. Then rinse well until there is no foam.
After a few weeks of use, dandruff will have disappeared; otherwise, it is better to consult a dermatologist.

Medicated Shampoos and Treatment
A dermatologist can prescribe lotions based on corticosteroids but only for very severe conditions, such as psoriasis.

Plant Extracts and Essential Oils
Some herbs can be very effective in combating dandruff. Rosemary has antifungal and antimicrobial properties. Propolis, a derivative of honey, is recognized for its antiseptic and bactericidal properties.
Many essential oils can also treat dandruff naturally. Among them, tea tree essential oil cleans and soothes the scalp, sage regulates excess sebum, and eucalyptus is a very good anti-inflammatory.
You must follow the right dosages, or the situation will worsen, and more problems related to dandruff will arise.
It is necessary to seek advice from a specialist before using plant extracts or essential oils.

Dietary Supplements and Vitamins
Certain dietary supplements and vitamins can also help get rid of dandruff. Prefer vitamin A (eggs, dairy), vitamin B6 (whole grains, salmon, or banana), and vitamin E (oily fish, hazelnuts, and almonds).
Trace elements are also important. Selenium, for example, has an antioxidant effect and allows the body to produce an enzyme (with the help of vitamin E) that protects cell membranes from oxidation caused by free radicals. It is mainly found in Brazil nuts or canned tuna.

Tips to Avoid Dandruff

•    Don't "abuse" your hair anymore. Massage, rinse, and comb gently.
•    Always rinse your hair thoroughly with warm water and finish with a cold water jet.
•    Remember to regularly wash the comb or brush.
•    Limit the use of styling gels, sprays, or hair lacquer as much as possible, as well as the use of a helmet or cap.
•    Space out the time between washes, straighteners, and dyes (once a month).
•    Make sure to find (or maintain) a balanced diet, neither too rich nor too acidic.

Treatments

For Every Hair Type, a Care!

Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?

Hair is divided into 4 categories:
•    Straight Hair
•    Wavy Hair
•    Curly Hair
•    Kinky Hair

Straight Hair

Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.

3 types of straight hair:
•    Fine hair that tends to tangle
•    Fine hair with a bit more strength
•    Straight but thick hair
There are treatments specially designed for straight and fine hair.

Wavy Hair

The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.

3 types of wavy hair:
•    Fine hair with a slight S-shaped wave at the ends
•    Hair with slight S-shaped curls and a bit of frizz on the scalp
•    Hair with a lot of volume and well-defined S-shaped curls

Curly/Kinky Hair

When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.

3 types of curly hair:
•    Hair with wide curls, well-hydrated, and sometimes straight at the roots
•    Hair with well-defined curls, from roots to ends
•    Hair with tighter and smaller curls from the roots

Kinky Hair

Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!

3 types of kinky hair:
•    Hair coiled from the roots, very voluminous, and with a spiral wave
•    Hair coiled and wavy, finer and very dense
•    Hair with Z-shaped curls, fine and fragile

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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