Wella Professional: uma herança de 140 anos

A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades

A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.

All Hair Types

The Essential Role of Conditioner for Hair Health

Discover the vital role of conditioner, how to choose it, and maximize its benefits. Insights from three hair care experts.

Present in many bathrooms and essential for hair care, conditioner plays a crucial role in the beauty and health of our strands. But is it truly indispensable?

This product became part of our hair care routines about forty years ago!

Understanding the Fundamental Role of Conditioner

"A conditioner should detangle, nourish, and add shine to the hair. The best ones also work deeply, restructuring the strands to make them more resistant," explains Caroline Bottigliero, production head at Hair Rituel by Sisley Paris.
It is an "express" product, with an exposure time usually not exceeding a few minutes, unlike masks or longer treatments (even overnight under a towel).

There are conditioners for all hair types: straight, colored, dry, damaged, long, curly, fine, dull, and brittle. To make the right choice, it is essential to identify the nature of your hair.

A complementary treatment for your hair care routine, Jean-Claude Barbotte-Goralski, training manager at Schwarzkopf Professional, recommends regular use of conditioner. "It's like a day cream. Useful, even necessary in some cases, especially for long and very curly hair, integrating well into the routine." To clarify: "A conditioner should not be used alone but combines very well with other products, such as a good shampoo and a treatment mask."

The expert emphasizes that not all hair types need a conditioner. "Short hair, for example, does not need to be detangled, while dry hair appreciates nourishment with hyaluronic acid. Mature hair prefers the regenerating action of Q10, and damaged hair can benefit from collagen."

Beware of Silicones in Conditioners!

For Christophe Robin, hairdresser and colorist, conditioner is far from a miraculous product. On the contrary, according to the specialist, this type of treatment can encourage a "lazy routine." He is against these products and highlights silicones, common components in these products, which can cause buildup and suffocate the scalp, preventing the entry of moisture and essential nutrients.

The specialist recommends a more profound care, such as applying a vegetable oil before shampooing, followed by a silicone-free mask after shampooing.

An effective ritual, although not always suitable for those in a hurry.

Application Tips for Better Results

The conditioner, whatever type, should be applied to the ends, unlike shampoo, which is emulsified throughout the hair, including the scalp. Therefore, it is the fiber, the visible part of the hair, that benefits from the effects of the conditioner. Some "exceptional" conditioners can also be applied from root to tip, offering a soothing effect on the scalp. As for the amount, it should be sufficient to cover the fiber. Regarding frequency, it varies according to the hair type. The important thing is to rinse well to avoid buildup and suffocation of the strands, emphasizes Caroline Bottigliero.

To prevent the hair from getting used to a single product, our experts recommend trying different brands and ranges instead of using the same one all the time. Currently, there are alternatives to traditional conditioner, such as pomades, balms, and sprays, applicable to clean and damp hair. It's up to each person to find the product and routine that best suits their hair and lifestyle.

Conditioner

What is a Hair Conditioner and What Is Its Purpose?

A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.  

How to Choose Your Conditioner?

Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.

What Conditioner for Dry Hair?

Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.

What Conditioner for Oily Hair?

Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.

What Conditioner for Normal Hair?

If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.

Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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