Victoria's Secret é uma marca que estreou em San Francisco em 1977 graças à timidez de um homem, Roy Ramond. Esse homem era estudante na Stanford Business School e, como muitos outros homens, sentiu grande vergonha quando teve que sair e comprar lingerie para sua parceira. Foi então que Roy, aplicando seu conhecimento de negócios, pulou na piscina e criou uma forma diferente de vender lingerie graças a um empréstimo bancário de $ 40.000 e outro de $ 40.000 que obteve de seus pais e conhecidos.

De onde vem a Victoria's Secret?

Roy abriu sua primeira loja no Stanford Mall e a complementou com um catálogo de pedidos pelo correio. Pouco depois e graças ao seu sucesso, abriu mais três lojas.

Essas lojas criaram um ambiente agradável e confortável para os homens. Em vez do peso e do peso das lojas de departamentos com seu arsenal de vendedores, esculturas e modelos, as butiques de Raymond apresentavam conjuntos únicos e exclusivos em molduras nas paredes que podiam ser percorridas sem o desconforto de qualquer tipo, como se fosse um museu do culto ao erotismo. Assim que o cliente escolhe uma roupa, o consultor de lingerie da loja ajuda a escolher o tamanho.

Em 1982, cinco anos após sua fundação, tudo ia surgir do nada. A Victoria's Secret tinha seis armazéns, um catálogo de 42 páginas e, segundo várias fontes, ganhava $ 6 milhões por ano. Nesse ponto, para surpresa de si mesmo e dos outros, Roy decidiu vender Victoria's Secret para a The Limited por US $ 4 milhões pensando que estava fazendo o negócio de sua vida.

The Limited não mudou a imagem que Raymond impôs à Victoria’s Secret, mas conseguiu espalhá-la pelos Estados Unidos abrindo lojas em vários setores, principalmente em shoppings. Eles também começaram a produzir perfumes, sapatos e outras roupas.

Em menos de uma década, a The Limited conseguiu fazer da Victoria's Secret a marca de roupa íntima mais popular dos Estados Unidos. Eles tomaram decisões estratégicas muito boas, como contratar modelos para seus anúncios e desfiles de moda, contratando as celebridades que anunciavam a marca na época, além de criar novos perfumes de sucesso e brumas corporais de grande qualidade

No início da década de 1990, as vendas anuais da marca eram de US $ 1 trilhão. Roy Raymond, que também estava na falhança, não suportava ver a Victoria's Secret como a marca de lingerie mais reconhecida e geradora de beneficios do mundo. O Senhor Roy provou ser tão tímido em apostar em seu próprio negócio quanto está comprando um fio dental para sua namorada e pagando caro por seus erros. As águas frias de São Francisco podem ser um bom exemplo. Endividado, ele pulou da ponte dourada 11 anos depois de vender a Victoria’s Secret.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.