Shu Uemura Muroto Volume Shampoo
Com visão de futuro, inovador e visionário, o Sr. Shu Uemura é a pedra angular da marca.
Além de maquilhador, possuía um espírito vanguardista, inovador e visionário.
Nascido em Tóquio em 1928, ele é o primeiro maquilhador japonês a deixar sua marca em Hollywood. Ele se esforçou para liberar a beleza com suas técnicas avançadas, criatividade sem limites, produtos de alta qualidade e ferramentas feitas no Japão que nunca param de surpreender o mundo. Ainda hoje, Shu Uemura é a personificação de uma sensibilidade japonesa única para a beleza: uma obsessão por qualidade, precisão, atenção aos detalhes, reinventando as tradições japonesas em uma luz moderna. Essas são as origens de sua paixão inabalável por inovação.
Shu Uemura Art of Hair
Foi criada por Shū Uemura, uma celebridade japonesa internacionalmente reconhecida e uma das personalidades mais exclusivas e admiradas no mundo da maquilhagem e cuidados com os cabelos.
Você sabia ? Em 1968, Shu Uemura foi o primeiro a lançar produtos temporários e, assim, a criar as Coleções.
Prestígio para o seu cabelo
Não há necessidade de passar horas se arrumando se não cuidarmos do cabelo. Eles falam muito sobre nós e nossa personalidade, por isso não hesite em dar-lhes toda a atenção de que precisam com produtos para cabelo excepcionais. Entre as 7 gamas de prestígio da marca, descubra os champôs e tratamentos para reparar e sublimar os cabelos. A reputação da Shu Uemura se deve à incrível qualidade de seus produtos. A marca encontrou o equilíbrio certo entre a tradição japonesa e a pesquisa científica avançada em torno do cabelo.
Fine Hair and Volume
Choosing the Right Shampoo for Fine Hair: Expert Tips
Which Shampoo to Use for Fine Hair?
Whether you have fine or thick, straight or curly hair, there are different products and procedures suitable for your hair type. For fine hair and how to care for it, here are our tips!
Shampoo for Fine Hair
To maintain beautiful hair, it's crucial to use the right shampoo for your hair type!
If you have fine hair, opt for a shampoo that will increase volume, lifting the roots from the scalp and creating movement. It should contain texturizing and thickening active ingredients that strengthen the hair fiber. Your hair will become stronger and thicker.
Apply a small amount of shampoo for fine hair, massage the scalp and your hair. For greater effectiveness, let it sit for a few minutes and then rinse.
Actions to Avoid
When you have fine hair, it's not advisable to use treatments too frequently as it can weigh them down. If your hair is damaged, choose treatments specially designed for fine hair, applied only to the ends, to keep the hair light.
Heat protection creams are also ideal as they moisturize the hair fiber and protect from the heat of the dryer and straightener. For those with fine and oily hair, space out the washes to prevent the hair from becoming too greasy too quickly and to avoid the effects caused by excess sebum.
Care Recipe for Fine Hair
For a homemade mask specially designed for fine hair, here's a recipe based on sage, a fortifying and energizing ingredient ideal for strengthening this hair type.
In a container, mix half a cup of natural yogurt, 1 egg yolk, and 3 drops of sage essential oil. Apply the preparation to damp hair and wrap it in a warm towel. Leave the mask on for 20 minutes before rinsing.
Thanks to these tips, you now know how to choose the shampoo that best cares for your fine hair!
Shampoo
7 Criteria for Choosing Your Shampoo
Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.
1. Do not Damage the Hair
New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.
2. Wash Your Hair Every Day
Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.
3. Beautify Long Hair
"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.
4. Cleanse and Treat the Scalp
The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.
5. Use Natural Ingredients
Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.
6. Avoid Products that Produce Too Much Foam
"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.
7. Do Not Suffocate Long Hair
Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.
