Fundada em 1932, a marca Revlon rapidamente se especializou em produtos cosméticos de alta qualidade. E foi com a criação da primeira linha de vernizes de unhas de longa duração que a Revlon ganhou notoriedade. Ao longo dos anos, a Revlon adicionará diferentes produtos à sua oferta, começando com o batom em 1940 e depois uma linha de maquilhagem mais completa durante a Segunda Guerra Mundial. Uma das cinco maiores empresas americanas de cosméticos no final da guerra, a marca vai continuar a desenvolver-se, diversificando a sua actividade e alargando o seu âmbito, nomeadamente através da aquisição de várias empresas. A partir do final da década de 1950, a empresa passou a comercializar seus produtos no exterior. Em 1962, quando estreou no Japão, as subsidiárias da marca já existiam na França, Itália, Argentina, México e Ásia. A sublimação das mulheres contando com uma rede de freelancers está no centro das preocupações da marca Revlon. Ao longo dos anos, a linha da Revlon cresceu, notadamente por meio da aquisição da Elizabeth Arden, uma empresa americana especializada em cremes anti-envelhecimento e perfumes.
Na década de 1970, a Revlon lançou a linha de fragrâncias Charlie. Em 1975, a marca foi ainda recompensada por ser a primeira fragrância do mundo!
Especializada em produtos de maquilhagem, acessórios de beleza, cuidados com o rosto e corpo, perfumes, mas também produtos para os cabelos, em particular tintas usadas por muitos profissionais, a marca Revlon foi construída em torno de uma visão de beleza baseada no glamour, entusiasmo e inovação, por meio de produtos de alta qualidade vendidos a preços acessíveis.

Loose powder, Blush

Tips for Choosing the Right Blush

Amidst the multitude of blushes available in the market, one can sometimes feel overwhelmed. Here are some quick tips on looking great without ending up with doll-like cheeks!
Choosing the wrong blush can lead to common mishaps like unflattering colors, textures unsuitable for your skin type, and questionable application techniques.
To avoid these pitfalls, here are some tips for choosing the right blush.

Before Choosing Your Blush: Understand Its Purpose

The blush is used to give a healthy appearance and enhance the natural contours of the skin, namely the cheekbones. Foundation tends to overly unify the skin, making it look "lifeless."
Blush awakens and achieves a more natural complexion.

The challenge is to transform a colored powder into something almost imperceptible.

Choose Your Blush: What Texture?

Blushes come in various sizes and textures today, including cream, liquid, and powder, depending on the desired effect, the foundation used, and the skin type.

Powder Blush

It is the most well-known, available from all brands at various price points. Use a brush, sweep it quickly over the product, tap to remove excess powder, and lightly brush it on the cheeks without pressing too hard. It can be applied on all types of foundations but may emphasize dryness in very dry skin.

Cream Blush

There are cream blushes, either in cream form or compact powder. Regardless, the key to these blushes is to use very little product, as applying too much can result in an artificial look.
For creamy textures, take a small amount, like two grains of rice, and apply it along the cheekbone, blending by hand. Alternatively, blend it with a sponge to melt the product.
For compact textures, found in compacts or sticks, dab along the cheekbone and blend. You can also pick up the product directly with a sponge and pat it on the cheek.
Note that cream blush should not be applied with a powder base if a "shiny" effect is desired, and it is not recommended for oily skin. Additionally, it may not work well over a powder foundation.

Liquid Blush

It is the trickiest to work with. Apply it with a small brush along the cheekbone, as it dries quickly and can stain your fingers. When dosed properly, it looks natural and transparent. However, a slight overdose can make it appear artificial. For beginners, placing a small amount on the fingertip, applying quickly, and blending well with a sponge is sufficient.

Choose the Blush: What Color?

The blush war is not just between pink and peach! Every shade in the color spectrum now has a worthy representative among our blush friends, and choosing a blush based on color is not arbitrary.

For Fair Skin

Ideally, approach the natural color of your cheeks when they blush. A fairly light pink or a rosy stick is recommended, providing a natural nude appearance.

For Dark Skin

Plum is more flattering for darker skin tones with cool, almost bluish pigmentation. Well-applied, it sculpts the face without being too much. Golden tones are also suitable for Mediterranean and black complexions, providing a tired look to fair skin. Red looks beautiful on all skin tones with yellow undertones and dark skin, but it should be applied with care. Moreover, it is rarely 100% red, more like pinks with red pigments!

A Universal Shade?

There are many shades of peach blush that suit skin tones tending to yellow. If you're looking for a universal shade, choose a fairly soft and slightly orange peach.
Finally, for those who want a truly natural look: match the blush color with the lipstick color. Clearly, a tea rose blush necessarily goes with a lipstick in the same tones, rather than a peach blush with a plum lipstick.

If you're wondering: iridescent or matte?
If you want to add a touch of light to your cheeks, use an iridescent blush. If your skin tends to be oily or has a visible texture, iridescent blush can accentuate it, so a matte blush may be more suitable.
These are just tips, and there's no obligation to use any shade or texture of blush. If you want a blush, it's best to try and see if it suits you!

Face

10 Makeup Tips for a Perfect Look

Makeup is an art that can enhance natural beauty and boost the confidence of any woman. With the right techniques and products, achieving a flawless look for any occasion is possible. In this article, we share 10 essential makeup tips that will help you achieve professional results and highlight your best version.

1. Prep Your Skin:

Before starting your makeup, properly prep your skin. Cleanse your face with a product suitable for your skin type and apply a facial moisturizer to ensure a smooth and hydrated base.

2. Use a Primer:

Primer is a powerful ally for long-lasting makeup. It helps minimize the appearance of pores, smooth fine lines, and provides a uniform surface for foundation application.

3. Choose the Right Foundation:

Find a foundation that matches your skin tone and type. It's important to apply the foundation evenly, using a sponge, brush, or your fingers. Ensure to blend the product well to avoid demarcation lines.

4. Conceal Imperfections:

To conceal dark circles, blemishes, or imperfections, use a concealer for dark circles and a high-coverage concealer. Apply these products only where needed and blend well for a natural finish.

5. Accentuate Your Eyebrows:

Well-defined eyebrows can transform the face. Use an eyebrow pencil or eyebrow shadow to fill in gaps and shape your eyebrows. Brush them with a dedicated brush for a polished finish.

6. Enhance Your Eyes:

Use eye shadows to highlight the color and shape of your eyes. Choose colors that complement your skin tone and enhance your natural beauty. Use an eye primer before applying eyeshadow to increase longevity and intensify colors.

7. Line Your Eyes:

Eyeliner can be used to create different styles and enhance the shape of your eyes. Try liquid eyeliners, gel liners, or pencils to create different effects, such as a precise thin line or a smoky look.

8. Apply Mascara:

Mascara is essential for adding volume and length to your lashes. Apply it from root to tip, making zigzag movements to avoid clumps. If you desire an even more dramatic effect, consider using false eyelashes.

9. Blush and Highlighter:

Blush adds color and life to the apples of your cheeks. Choose a shade that suits your skin tone and apply it lightly, blending well for a natural effect. Highlighter can be applied to high points of the face, such as the cheekbones, brow bone, and nose bridge, to enhance skin luminosity.

10. Finish with Lipstick:

Lipstick is the final touch to complete your makeup. Choose a color that suits the occasion and your personal style. Hydrate your lips well before applying lipstick and use a lip liner to define the contour and prevent smudging.

Conclusion:

With these 10 makeup tips, you are ready to create amazing looks and highlight your unique beauty. Remember to practice and experiment with different techniques and products to discover what works best for you. Makeup is a form of personal expression, so have fun and feel confident in your own skin.

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.

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