Spray protetor e reparador para todos os tipos de cabelo, apresenta o exclusivo Heat Guard Complex que oferece proteção térmica e ajuda a preservar o brilho da cor ao mesmo tempo em que mantém os visuais criados com pranchas ou baby-liss. Fórmula limpa e leve que não deixa o cabelo rígido ou quebradiço, não deixando resíduos nas ferramentas quentes.
Redken, uma mistura única de moda, ciência e inspiração
Os Produtos para o cabelo da Redken: uma gama de alta tecnologia para um estilo e espírito trendy, inspirada na moda de rua nova-iorquina. Marca líder nos Estados Unidos, a Redken oferece produtos inovadores que refletem as últimas tendências.
Redken é uma marca profissional americana de cuidados com os cabelos, produtos de estilo e serviços de barbearia.
Conheça as novas tendências em cabeleireiros e os melhores produtos profissionais made in New York, na linha de produtos Redken.
Sobre Redken:
Os Laboratórios Redken foram fundados em 1960. A Redken nasceu para atender às necessidades práticas da atriz americana Paula Kent.
Para seu trabalho como atriz, muitas vezes ela tinha que colorir, descolorir, estilizar e alisar o cabelo, o que o tornava mais fraco, sem mola e sem brilho.
Nenhum produto poderia consertar seu cabelo. Paula Kent decidiu então desenvolver sua própria linha de produtos com seu cabeleireiro Jheri Redding.
Redding & Kent:
Em agosto de 1960, em colaboração com seu cabeleireiro Jheri Redding, Paula Kent lançou a marca Redken, a combinação de Redding e Kent.
Em 1965, Paula era proprietária da Redken, que tinha sede na Califórnia.
Esses laboratórios estavam desenvolvendo produtos funcionais, não irritantes, com efeito favorável no couro cabeludo e nos cabelos.
Nas décadas de 1970 e 1980, a empresa era líder em tecnologia de produtos na América.
Redken presente em mais de 50 países:
Em 1993, a L'Oréal comprou a Redken.
A empresa controladora da Redken está localizada na 5ª Avenida em Nova York, de onde a filosofia continua a ser desenvolvida.
Hoje, a Redken é a líder mundial em produtos para cuidados profissionais, estilização e coloração.
Os produtos Redken estão disponíveis em feiras profissionais em mais de 50 países.
Redken: filosofia
O coração dos produtos Redken é o exclusivo Sistema de Condicionamento Interbond.
Em cada produto este sistema libera um elemento diferente e único para melhorar a estrutura interna e o estado das camadas externas dos cabelos.
O Sistema de Condicionamento Interbond tem uma ação tripla:
- Suporte de elementos ativos Uma mistura de lecitina rica e nutritiva transporta os elementos essenciais para as profundezas da fibra capilar.
- Aglutinante das proteínas vegetais Dois aminoácidos naturais, arginina e taurina, garantem a coesão das proteínas vegetais nos cabelos.
- Proteínas catiônicas, portanto as proteínas do trigo e da soja, penetram profundamente no cabelo para condicioná-lo, fortalecê-lo e protegê-lo.
A marca Redken foi capaz de se manter fiel aos seus valores-chave: uma mistura única de Moda (uma criatividade urbana inspirada no espírito, energia e estilo das ruas de Nova York) e Ciência (uma técnica nova e patenteada comum a todos os produtos) e Inspiração (intercâmbios profissionais para profissionais para uma expressão artística sem limites), de forma a desenvolver as competências de cada salão.
Marca inovadora que reflete as últimas tendências de rua, a Redken apoia os profissionais de cabeleireiro de forma positiva.
Thermal Protection
Why and How to Use a Heat Protectant Spray
Why and How to Use a Heat Protectant Spray?
The daily use of hair dryers, straighteners, and curling irons tends to damage the hair fiber. Heat protectant sprays were invented to shield the hair from heat. But do these products really work? How to apply them correctly to the hair?
The Benefits of a Heat Protectant Spray
When the use of styling devices is part of the daily beauty routine, the hair fiber suffers the consequences. Hair becomes more brittle, drier, and tends to lose its shine.
A heat protectant treatment, applied before using a flat iron, can limit the damage. These heat protectant products contain active ingredients that shield the hair from heat and make it shinier.
While the effects of these treatments are not miraculous, the only way to avoid permanent damage to the hair is to reduce the frequency of using styling devices. Additionally, high-quality ceramic plates are recommended to maintain beautiful hair.
Setting the temperature is also important: the hotter the iron, the more fragile the hair fiber. Finally, only one or two passes are needed for the hair to take the desired shape: straight, curly, or wavy.
How to Apply a Heat Protectant Spray?
A heat protectant treatment is applied to damp hair before using a hairdryer. Conversely, the spray is used on dry hair before using a flat iron or straightener because the cuticle is much more fragile when the hair is damp or wet.
Simply spray the product at a distance of twenty centimeters from the hair. It's not necessary to use a large amount for the treatment to be effective, but it should be well distributed throughout the hair.
To do this, you can use your hands or a comb to cover the entire head.
How to Choose an Effective Heat Protectant Spray?
Although they have thermal benefits, heat protectant sprays are primarily chemical-based treatments.
To benefit from a natural product, don't hesitate to look for organic products. It's important to check the ingredient list on your spray to identify components that may, for example, weigh down the hair fiber.
Also, remember to select a product suitable for your hair. Because there are not only sprays but also creams that may be more suitable for certain hair types, especially dry hair that requires deep nourishment.
On the other hand, people with oily scalps may prefer sprays for their lighter texture.
Hair finishers
The Different Types of Hair Finishers: The Importance of Using Them
When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.
1. Fixing Spray:
The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.
2. Hair Serum:
Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.
3. Hair Oil:
Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.
4. Mousse:
Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.
5. Wax or Pomade:
Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.
The Importance of Using Hair Finishers
1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.
2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.
3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.
4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.
5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.
Conclusion:
Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.