L'Oréal Professionnel é seguramente o maior nome do mundo em cabeleireiros e cosméticos. Por mais de um século, a L'Oréal Professionnel trabalhou com cabeleireiros profissionais, fornecendo-lhes champú, condicionador, tintura e outras máscaras de cabelo. L'Oréal Profissional é baseado em três valores principais: criatividade, inovação e parceria. É assim que a marca oferece constantemente produtos com tecnologia de ponta e pesquisa, perfeitamente adequados para uso profissional e privado.
As várias pesquisas realizadas em todo o mundo pela L'Oréal Professionnel no estudo da pele e do cabelo tornaram possível o desenvolvimento de novos produtos em todos os campos da cosmética. A cada ano, cerca de 3.000 fórmulas inovadoras são desenvolvidas pelos laboratórios da L'Oréal Professionnel, o que permitiu que a marca aparecesse pela terceira vez no cadastro muito fechado das empresas mais inovadoras do mundo.
Os produtos L'Oréal Professionnel estão na vanguarda da tecnologia para o cuidado do cabelo, tanto em termos de coloração profissional, cuidado e estilo.
Ao longo dos anos, L'Oréal Professionnel desenvolveu gamas de prestígio em todas as áreas do cabeleireiro: Inoa, Dialight e Majirel para a cor, Série Expert para o cuidado do cabelo e Techni.Art para a gama de produtos de styling. Os homens não ficam para trás graças às gamas Homme da L'Oréal Professionnel.

Bleaching

How to Safely Bleach Your Hair

To change your hair color, lighten it, adopt a bold style, or cover gray hair, many women use hair bleaching products at home. Easy to use, they need to follow some rules for safe enjoyment.

Bleaching Your Hair: Achieving the Desired Lightness!

Bleaching is done with an oxidizing agent that opens the hair cuticles and removes pigments. Naturally, when the hair closes, it becomes thinner and translucent. For bleaching colored hair, it is also referred to as makeup removal or decolorization. This method allows applying a new color to already dyed hair!

Is it a method for all hair types?
It is advisable to have already healthy and strong hair for bleaching to avoid excessive damage and make them brittle. Perms or daily straightening are also not ideal for bleaching because the hair fiber is already damaged. Obviously, the length of your hair also plays a role: the shorter, the faster the hair will bleach and avoid excessive sensitization.

The advantage of oxidation is that it allows adopting the blonde or redhead color even if the hair base is dark (black hair, for example). However, it must be reasonable; if you want a white or platinum blonde, the base should be dark blonde. Black hair should not be bleached! Bleaching black hair is rarely a good idea, especially because dark hair is thicker (and therefore not made for bleaching), and the result would not look very natural with your features, eyebrows, etc. As a reference, consider that you can lighten 2 tones and even go up to 5 tones lighter for a pronounced lightening.

Choose your bleaching: dosages per volume
To avoid damaging the hair too much, be careful not to bleach more than necessary. Depending on your original color, choose the following strengths written on the packaging:
• Volume 20: for naturally light or already well-bleached hair
• Volume 30: intermediate volume intended for natural browns and hair that has had a first bleaching phase but still has pigments
• Volume 40: for naturally dark hair

Bleaching Hair: Effective but Aggressive Method
For lightening hair, bleaching is still the most effective solution that will give the best results. However, be aware that it can weaken the hair, making it dry and brittle. This weakening is inevitable, although it can be limited with good application.

Bleaching Natural Hair: Is It Possible?

To lighten the hair naturally, without hydrogen peroxide or any other product, you can use natural methods to give a lightening effect. There are already some well-known ingredients, such as lemon or chamomile.

Natural Hair Lightening... Or Not!

The term "natural bleaching" is a bit overused. You will not get platinum blonde with natural methods, especially starting with brown hair. Bleaching the hair primarily means removing the hair pigment to obtain a very light blonde (translucent white hair), and then dyeing. An intermediate solution to get a golden blonde or a tan tone if you are light brown can be the lightening spray. For redheads, the spray works to leave a Venetian blonde avoiding dyeing everything!

Home Hair Bleaching: Step-by-Step Method

For bleaching, I recommend proceeding in stages so that the hair gets used gradually, especially because long hair reacts to oxidation more slowly than roots, avoiding burning the scalp with too long exposure! Observe the application carefully; if you notice that after 5 minutes, there is no effect, remove the product; there is no point in keeping it, in addition to damaging the hair. Respecting the exposure time, rinsed and dried hair, the homemade bleach should be applied to the roots with a hairbrush. Then work on the lengths until they lighten, without exceeding 1 hour of exposure. To avoid leaving the hair sticky, rinse the hair completely and directly with shampoo.

Hair Care
To soothe the hair, I recommend applying a very nourishing mask that you can leave overnight or as long as possible. After rinsing the mask carefully, without leaving residues, you can dye the bleached hair! In fact, for a sparkling blonde, we avoid leaving only the bleaching that will give an opaque yellow. In addition, coloring on bleached hair restores shine and uniformity while producing reflections. If you are unsure about the color, do not hesitate to go to the hairdresser. They can advise you based on the condition of your hair and recommend hydration treatments if it is sensitized.

Bleaching, Coloring, but Above All Maintenance!

The more drastic the color change, the more care your hair will need! There are dedicated repair shampoos with blue or silver tones that will enhance the new color of your hair. They are suitable for damaged or dyed hair. Do not hesitate to use them regularly in the weeks following bleaching. For deep restructuring and hydration of the hair, also use nourishing and fortifying masks or hair oils that will remove the roughness of the hair by closing the cuticles.

How to Maintain Your Light Blonde Hair?

Your new color may turn pale yellow! This can happen with blonde coloring. To get a more ashy blonde, use an anti-yellowing agent: the color may look strange at first, but the blue neutralizes the yellow and leaves the blonde hair more beautiful. One of the hair treatments will therefore be to remove the yellowing from the hair to enhance it and revive the initial blonde. Avoid bleaching with oxidants in very large doses (volume indicated on the packaging, preferably above 20). Usually in powder form, you can also choose bleaching gels or creams. Avoid "10-minute" dyes as they may not adhere to your freshly bleached hair.

Technical Hair Services

Safely Dyeing Your Hair

To change your hair's shade, lighten its color, adopt a bold style, or cover gray hair, many women use home hair coloring products. Easy to use, they need to follow some usage rules to enjoy them safely.

Types of Hair Dyes According to Purpose

There are three types of hair dyes, distinguished by their coloring power and the resistance of the obtained color:

1. Oxidation coloring or permanent coloring: The coloring product is combined with hydrogen peroxide and may contain ammonia. The "tone on tone" version contains less hydrogen peroxide and often does not contain ammonia.
2. Direct coloring or semi-permanent coloring: The dye is combined with a cosmetic product like shampoo, mousse, etc. The color fades after 4 to 8 shampoos.
3. Temporary coloring: The dye is combined with a cosmetic product like lotion, mousse, etc. The coloring is superficial and is removed with the first shampoo.

Other, much older techniques include:

1. Vegetal dye: Mostly henna powder or other plant-based dye, sometimes combined with oxidation dyes or metals.
2. Metal salt-based coloring: Based on bismuth, iron, copper, or aluminum. This type of coloring is not very common in Europe.

You can find on the European Commission's website the list of chemicals that should not be used in the composition of hair dyes.

Risks of Hair Coloring

Hair dyes are chemical products developed for hair. There is a risk of irritation upon contact with the skin, eyes, or mucous membranes.

• Splashes in the eyes: Since hair coloring is done close to the eyes, splashes are possible. Rinse thoroughly with warm water for at least 10 minutes while lifting the eyelid to avoid the risk of corneal irritation. If discomfort persists for more than 30 minutes, consult an ophthalmologist.
• Skin staining: This risk is more aesthetic than for health. To avoid staining your hands during the process, use gloves. Most of the time, they are provided in the hair dye package.
• Contact dermatitis: Some sensitive individuals may react to contact with an oxidizing color. Test before dyeing to prevent any allergic reaction.

Precautions for Safely Dyeing Hair

Read the instructions carefully before applying your color and follow the instructions: product preparation, application method, exposure time, rinsing.

• Do not apply the dye if the scalp is irritated or has dandruff. You may feel a burning or tingling sensation.
• Before using a product for the first time, test it (for example, on the wrist) 2 or 3 days before applying the dye. This time will allow you to anticipate any allergic reaction.
• Respect the indicated application time and rinse your hair thoroughly after the specified time.
• If you feel burning or itching during coloring, rinse your hair immediately.
• Do not attempt to color anything other than hair (lashes, eyebrows, etc.) with a hair coloring product or make a temporary tattoo on the skin.
• Keep your coloring products out of the reach of children.
• Do not mix products with each other or with other substances.
• Use the gloves provided with the product.
• In case of product splashes or spills, use a sponge and rinse abundantly with water.
• Never use oxidation dye after dyeing with metallic salts, as there is a risk of an exothermic reaction (strong heat release) that can damage the hair.
• Keep the packaging for 1 month. The information contained here is useful in case of an allergic reaction.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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