L'Oréal Professionnel é seguramente o maior nome do mundo em cabeleireiros e cosméticos. Por mais de um século, a L'Oréal Professionnel trabalhou com cabeleireiros profissionais, fornecendo-lhes champú, condicionador, tintura e outras máscaras de cabelo. L'Oréal Profissional é baseado em três valores principais: criatividade, inovação e parceria. É assim que a marca oferece constantemente produtos com tecnologia de ponta e pesquisa, perfeitamente adequados para uso profissional e privado.
As várias pesquisas realizadas em todo o mundo pela L'Oréal Professionnel no estudo da pele e do cabelo tornaram possível o desenvolvimento de novos produtos em todos os campos da cosmética. A cada ano, cerca de 3.000 fórmulas inovadoras são desenvolvidas pelos laboratórios da L'Oréal Professionnel, o que permitiu que a marca aparecesse pela terceira vez no cadastro muito fechado das empresas mais inovadoras do mundo.
Os produtos L'Oréal Professionnel estão na vanguarda da tecnologia para o cuidado do cabelo, tanto em termos de coloração profissional, cuidado e estilo.
Ao longo dos anos, L'Oréal Professionnel desenvolveu gamas de prestígio em todas as áreas do cabeleireiro: Inoa, Dialight e Majirel para a cor, Série Expert para o cuidado do cabelo e Techni.Art para a gama de produtos de styling. Os homens não ficam para trás graças às gamas Homme da L'Oréal Professionnel.

Root touch-up

How to Hide Roots While Waiting for the Next Coloring?

To limit the root effect, you should space out your hairdresser visits to a maximum of six weeks. Here are some tips to hide the roots between two colorings.
If you don't have time to book an appointment with the hairdresser or don't want to try a DIY method to hide the roots, here are all the methods to reduce the root effect.

Touch Up the Roots
While waiting to go to the hairdresser to touch up the color, simply search your makeup bag for products adapted to the roots and cover them with a good brushstroke.
If you have dark roots in blonde hair, apply beige eyeshadow to brighten them up. If, on the other hand, you have light or white roots in dark hair, apply black or brown mascara, making sure to remove excess product from the brush first.
Special root touch-up pens are used like markers. With a brush applicator, we apply the color precisely to dry hair.
In general, you can use this type of touch-up pencil about ten times. Make sure to choose the color closest to your hair color. There are many available: dark blonde, light brown, auburn, light and dark brown, black, red, or even bright red. You can even draw directly on wet roots.

Spray the Roots
Magical and quick, we spray colored keratin microfiber that will settle on the roots to camouflage the root growth. Ephemeral, this powder hides ugly roots for a day, in all weather. It all starts with the first shampoo.

Color Kit
To overcome the root effect of regrowth, there are now suitable solutions, colorants that only cover the roots. We consult the color chart available in the box to make sure we're in the right shade.
Before applying, we soak hair oil pieces to protect them from the pigments we will deposit on the roots. The result can last up to six weeks and, therefore, double the duration of our coloring, all in just 10 minutes of application.

Use a spray to say goodbye to roots
The colored spray fully fulfills its function. Simply spray on the new growth to give color, as you would with a dry shampoo to refresh your hair.
It comes in different shades to better meet women's needs: dark brown, light brown, dark blonde, and platinum blonde.

Comb your hair intelligently
To create the illusion of concealing roots, do the right hairdos, curl and pin your hair. It produces highlights and reduces the root effect.

Accessories
To hide the roots, there is also an obvious solution: conceal them. For this, choose a beautiful headband, a lovely fabric headband, and create a half-sixties hairstyle.
Tease your hair for Brigitte Bardot volume before wearing a headband.
If you prefer, pin your hair by smoothing the lengths. Ballerina hairstyles are perfect; they darken the hair and reduce growth. If you're a fan of beauty tutorials, learn how to braid your hair in a crown.

Hair coloring

Permanent and Semi-Permanent Hair Coloring: What Are the Differences?

It's not always easy to distinguish between permanent hair color and semi-permanent hair color.

Permanent Hair Coloring: Advantages and Disadvantages

Permanent hair color is also known as oxidation hair color because it contains hydrogen peroxide and ammonia in particular. It's a color meant to last, as the name suggests, because it will penetrate the hair fiber irreversibly. The only way to get rid of it forever is to let your hair grow out.
The fusion of color with the oxidant will open the scales of your hair so that synthetic pigments can modify its natural composition. Upon rinsing, the pigments will be "trapped" by the scales of your hair, which will close. Permanent hair color can damage and sensitize the hair, especially if abused and not properly maintained. It usually takes about 4 to 6 weeks before you have to repeat the process, depending on the frequency of washing that will release your color as well as the growth of your roots.
It's important to know that a color can fix very well on one person and much less on another. There are many factors that make your color last more or less, starting with the condition of your hair. The more damaged your hair is, the less it will hold the color. There are also other factors that make the color last less, such as dry hair, straighteners, and other sources of heat, the sun, the composition of the products you put on them, like alcohol hair spray.

Advantages

• Permanent color is the only one that can cover all gray hairs.
• It's the only one that can make a radical change in your hair color, like going blonde if you're brunette and vice versa, red, blue, copper, whatever you want!
• It adds shine and highlights that can be accentuated in natural light. Color can truly add character and structure to your face by playing with nuances of shades and colors to enhance it.
• Colors are evolving, and brands are offering ammonia-free colors, which are much less harsh on the hair and scalp.

Disadvantages

• Don't forget that it strongly sensitizes your hair and should not be overused.
• When you get into the cycle of dyeing your hair, it's hard to get rid of it. It requires maintenance; you have to take care of it at home. The word "permanent" is deceptive: in reality, the color doesn't last a lifetime; you have to readjust its intensity or touch up the roots regularly.
• The composition can cause allergies or eczema. Sensitive people are often advised to test the product on the skin and wait 24 hours to avoid potential risks.

Semi-Permanent Hair Color: Advantages and Disadvantages

Compared to permanent coloring, semi-permanent hair color is significantly less aggressive because it only stays on the surface of the hair and does not penetrate the hair fiber.

Advantages

• Semi-permanent hair color evens out the base color and makes it shinier.
• It doesn't damage the hair and leaves it as it was when you started because it doesn't contain ammonia.
• This is the perfect solution if you just want to tone and maintain your natural color.

Disadvantages

• It barely covers gray hair, if at all.
• Unlike permanent color, you can't make major color changes from one extreme to another unless you've done bleaching. You can do whatever you want, including trendy pastel colors.
• It also requires a lot of maintenance, as it needs to be done quite frequently if you want the color to always be intense.
• The color changes very quickly, and you'll notice a loss of intensity with each wash.
• It can also leave unwanted reflections even after several washes.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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