Nuxe, o contraste sutil entre natureza, inovação e luxo

Em 1989, Aliza Jabès, apoiada por seu pai, um especialista em farmácia, assumiu um pequeno laboratório de cosméticos localizado em Paris e decidiu criar uma marca única e natural: Nuxe. A marca distingue-se por um conceito único de cosmética, baseado na natureza e nos seus benefícios para a pele. Convencida das propriedades benéficas das plantas, a marca viaja o mundo em busca dos mais raros e preciosos princípios ativos vegetais para oferecer fórmulas eficazes e inovadoras.

Nuxe combina a força da natureza com a eficácia da ciência e reinventa a cosmética, oferecendo uma gama de cremes naturais, eficazes e ousados. O objetivo da marca é reconectar a mulher à sua natureza e oferecer cuidados em linha com suas aspirações e com a sua pele.

L'huile Prodigieuse, o best-seller da marca

Em 1991, a Nuxe comercializou o Huile Prodigieuse, um óleo seco para corpo e cabelo que rapidamente se tornou o carro-chefe da marca. Graças ao seu perfume lendário e fascinante que combina perfeitamente Orange Blossom, Magnolia e Vanilla, Huile Prodigieuse atrai instantaneamente as mulheres e se torna o favorito de Nuxe. Um verdadeiro tesouro de beleza, este óleo, um tratamento de culto Nuxe, é uma fonte de inspiração para a marca, que criou uma gama completa em torno deste perfume aditivo. A linha Care Prodigieux oferece, portanto, vários cremes corporais Nuxe, bem como o famoso Parfum Prodigieux, uma eau de toilette para mulheres com notas exóticas e frutadas.

Atendimento excepcional para um prazer de utilização único e incomparável!

Graças à sua experiência científica e farmacêutica, a Nuxe oferece ampla gama de tratamentos com propriedades prodigiosas. Referência de beleza no mercado de dermocosméticos, a marca Nuxe deve seu sucesso à excelência, à seleção de ingredientes ativos vegetais exclusivos, à eficácia e tolerância de seus produtos, mas também às suas fragrâncias transcendentes e texturas suaves.

Especialmente desenhada para atender às necessidades da mulher ativa, a linha Nuxe oferece uma ampla variedade de produtos com texturas aveludadas e aromas cativantes. Cremes hidratantes, creme anti-rugas, protetor solar, cuidados para homem ou mesmo perfumes, a linha apresenta um cuidado adaptado a cada uma das suas necessidades. Garantidos sem parabenos e não comedogênicos, os cremes Nuxe também são recomendados para peles sensíveis e reativas.

A partir do sucesso, a marca oferece também tratamentos através do Spa Nuxe, presente em várias cidades francesas. Massagens, tratamentos faciais ou corporais: agora é possível aproveitar a experiência e os benefícios dos produtos Nuxe enquanto passa um momento de puro relaxamento e relaxamento.

Desde 2007, o laboratório Nuxe também oferece BIO-Beauté by Nuxe, uma marca de cuidados com a pele 100% orgânica, inovadora e eficaz. Formulados com óleos vegetais e extratos de frutas, esses tratamentos proporcionam uma melhor resposta cosmética às agressões externas que a nossa pele sofre no dia a dia. Bio-Beauté oferece linhas de cuidados orgânicos para rosto, corpo e cabelo.

Serums

Choosing the Right Serum for Your Face

Considering a facial serum? Wondering about its benefits and the differences compared to skin creams? These are common questions, especially as only 10% of European women explore serums, while over half of Asian women incorporate them daily!
If defining a serum precisely is challenging, it's certain that "every skin has its serum" to treat, beautify, and protect it deeply.

How to Choose Your Facial Serum?

As the saying goes, "every pot has its lid," and similarly, every skin has its ideal serum! Whether for temporary emergency care or prolonged benefits, here are essential tips for selecting the right serum.

Serum for Dehydrated Skin

The skin is thirsty! Despite using richer products, it still feels tight. Sometimes, with richer products, the epidermis becomes oily and shiny.
The solution for dry skin: an ultra-hydrating serum, a hydrating and mattifying day cream, and at night: a nourishing and hydrating serum to be applied alone before bedtime.

Serum for Skin Redness

Whether it's too cold, the wind has increased, or it's too hot at night causing instant redness, nobody likes overly red cheeks!
The solution: an anti-redness serum under a day cream for sensitive skin prone to redness; and at night: a serum suitable for sensitive skin with hydrating and nourishing effects.

Anti-aging Serum, for Small and Large Signs of Aging

The skin starts showing small folds around the eyes (normal when you smile), but also on the forehead, which isn't pleasing!
The solution: a smoothing serum rich in glycolic acid for maximum smoothing effect and a filling effect for micro-wrinkles.
It's especially used at night before going to bed before the night cream, which can also include anti-aging active ingredients.
It can be used alone in the morning if the wrinkle-filling texture is rich enough without pulling the skin. Otherwise, under the usual day cream.

Serum for Dull Skin

Sad, gray complexion, and dull skin without dehydration.  

How to Apply Your Serum?

The serum is always applied on bare skin, after makeup removal following the rules of art (milk, foaming gel + toner, micellar water). This way, the penetration of active ingredients is optimized for the deeper layers of the epidermis.
For its effectiveness to be at the highest level, place a few drops of the product in the center of your hand before warming the palm of your hand against it using circular motions. Then, place your hands on your face in two phases: first on the forehead and chin, then on the cheeks.
Next, touch the main areas (corner of the eyes, nasolabial fold, frown lines), before finishing with some smoothing movements from the center of the face outward.
Generally, the eye area should be avoided unless opting for total care, which can also be adapted to this fragile and delicate area.
After applying the serum and reinforcing its benefits, you can perform a very quick manual lift with your fingers to work the tissues and thus activate microcirculation while optimizing the effects of the serum.
To start, pinch the skin between your thumb and index finger and make palpation gestures, rolling from the chin to the oval of the neck, from the cheeks to the temples, and then from the temples to the hairline. A few touches on the cheeks to give them color and a final smoothing of the hands, flat and ready!

Therefore, if each skin has its own serum, each age also has one of these small concentrates of active ingredients. They may be available in different versions, including formulas for 20-year-old women: in case of skin dehydration (sunburn, air conditioning, wind, etc.). At 30, the choice will be for an anti-wrinkle and hydrating serum to preserve the skin's radiance. At 40, the serum will target pigmentation disorders and loss of elasticity, and finally, at 50 or older, the serum will be used to reshape expression lines deeply. In any case, consult your pharmacist who will guide you in choosing a serum perfectly suited to your skin!

What Is a Serum?

A serum is a facial treatment applied after cleansing the skin and before day/night cream. It is an intensive treatment as it is highly concentrated in active ingredients used on bare skin. In terms of texture, the serum is naturally lighter than a cream: it feels like a fluid or quite liquid product. However, some rich serums are thicker for ultra-nourishing purposes and can be used alone without the addition of additional cream.   

What Is the Purpose of a Serum?

A serum is a fluid full of active ingredients that cannot be concentrated in a cream because the cream has a barrier function that protects against external aggressions and prevents the skin from losing its hydration. The serum is absorbed very quickly by the skin, reacts, stimulates, and then ensures the proper functioning of the cells. The serum should, therefore, be used in response to a very specific search. For example, for very dehydrated and shiny skin, a hydrating serum corrects the hydration problem and then applies a mattifying cream during the day.
So, what can a serum be used for?
For:
•    Severe dehydration that cannot be filled with cream or the use of a richer cream causes shine and the appearance of small pimples.
•    Skin blemishes or scars: a serum will have a depigmenting and healing function, but also an emollient and softening one.
•    Problems with sagging face contour, wrinkles, fine lines, signs of aging.
•    Shine problems: dull face, gray skin.
•    Acne problems.


Oily or very watery, a serum's formula is first rich in ingredients that promote hydration (which is always the key to good skin health) in the form of glycerol, glycerin, urea, hyaluronic acid, squalane, and, of course, vegetable oil, which, with its composition of essential fatty acids and vitamins, plays a very important role as nourishing active ingredients. The serum is usually free of sunscreens and/or occlusive agents. It must sneak into the depths of the epidermis to bring its precious dose of active ingredients.  

When to Use a Facial Serum?

The serum is used as a cure (for example, every change of season) for 3 to 4 weeks or occasionally for a radiant effect before an event. Continuous and long-term for a recurring problem, for example, for a hydration or anti-aging effect. The effectiveness of the serum also lies in varying, somewhat like mineral water that we would use for 1 to 3 months and then change at the end of that period. So, we change the product, change the formula, even if it means returning to your favorite serum regularly.
The serum is preferably applied at night, always on perfectly clean and then carefully dried skin, before nighttime care. In case of dehydration of the epidermis, it is also possible to mix a few drops of serum with the usual day cream, which will become more protective and effective.

Facial Care

Types of Women's Facial Cosmetics: Importance of Skin Care

Caring for the skin on the face is an essential part of any woman's beauty routine. With a wide variety of cosmetics available in the market, it's important to understand the different types of products for the face and how they can benefit the health and appearance of the skin. In this article, we will explore the various types of facial cosmetics for women and highlight the importance of proper skin care.

1. Facial Cleansing:

The first step in an effective facial care routine is proper skin cleansing. Facial cleansing products, such as soaps, gels, and foams, gently remove impurities, excess oil, and dead cells. This helps keep pores clean, preventing acne and allowing the skin to breathe.

2. Toners and Astringents:

Toners and astringents complement facial cleansing by removing any remaining residue and balancing the skin's pH. They help minimize the appearance of pores, reduce excess oil, and prepare the skin for subsequent treatments.

3. Moisturizers:

Moisturizers are essential for keeping the skin on the face hydrated and healthy. There are different types of moisturizers, such as creams, lotions, and gels, formulated to meet the specific needs of each skin type. They provide moisture, restore the skin's protective barrier, and help prevent dehydration and premature aging.

4. Sunscreen:

Sunscreen is one of the most important cosmetics for women's faces. It protects the skin from the harmful UV rays of the sun, preventing damage, spots, premature aging, and reducing the risk of skin cancer. It is essential to choose a sunscreen suitable for the skin type and apply it daily, even on cloudy days or during indoor activities.

5. Specific Treatments:

There are various specific treatments for the face that address individual concerns such as acne, wrinkles, spots, sagging, or sensitivity. These treatments may include serums, facial masks, gentle exfoliants, anti-aging creams, brighteners, and more. It's important to choose products suitable for the skin type and follow the usage instructions.

The Importance of Caring for the Skin:

Caring for the skin on the face is fundamental to maintaining a healthy and radiant appearance. In addition to improving self-confidence and self-esteem, proper facial care helps prevent issues such as acne, premature aging, spots, sensitivity, and other unwanted conditions. Here are some points that highlight the importance of caring for the skin on the face:

1. Skin Health: A consistent facial care routine helps maintain skin health by strengthening its protective barrier and promoting cell renewal. This contributes to skin that is more resistant to damage, infections, and irritations.

2. Prevention of Sun Damage: Excessive exposure to UV rays can lead to skin damage, such as sunburn, dark spots, wrinkles, and even skin cancer. Regular use of sunscreen helps protect the skin from the harmful effects of the sun, preserving its health and beauty.

3. Hydration and Nutrition: The skin on the face needs adequate hydration to maintain its elasticity, smoothness, and glow. Moisturizers provide the necessary moisture to the skin, preventing dryness and peeling. Additionally, many facial products contain nourishing ingredients that help nourish and revitalize the skin.

4. Prevention of Premature Aging: Signs of aging, such as wrinkles, fine lines, and sagging, can be minimized with a proper facial care routine. The use of anti-aging products, such as creams and serums, helps keep the skin firm, smooth, and youthful-looking for a longer time.

5. Self-Esteem and Well-Being: Caring for the skin on the face goes beyond physical benefits. Healthy and well-cared-for skin can boost a woman's self-esteem and confidence. Feeling good about one's appearance contributes to emotional and mental well-being.

Conclusion:

The different types of cosmetics for the face offer a variety of benefits for women's skin. From proper cleansing to sunscreen and specific treatments, each product plays an important role in maintaining the health and beauty of the skin. Caring for the skin on the face is not just a matter of aesthetics but also of health and well-being. Therefore, it is essential to develop a consistent facial care routine and choose products suitable for your skin type. This way, you will be investing in healthy, radiant skin with a rejuvenated appearance for many years.

Cosmetics for Women

What is natural or not in cosmetics?

There seems to be confusion between petrochemical synthesis products and toxicity, especially when it comes to cosmetics. Here are some keys to better understand.
In recent years, there has been an awareness of the composition and impact of what we consume every day, also around the cosmetics industry and the substances used.

Chemical or natural?

Often, this tension arises from a dichotomy between "chemical products" and "natural products," with the latter being presented as better.
However, there is a nuance to be observed because saying "chemical" does not necessarily mean harmful, toxic, or controversial!

"Chemical Products" What exactly is a chemical product in cosmetics?

It is a generic term that does not mean much from a scientific point of view. This expression is often used by the general public to designate a synthetic product or, in a broader sense, something that has undergone a transformation by humans. However, chemical reactions also occur in contact with various natural products that are not processed. For example, by mixing lemon and chalk (which is limestone), you can get CO2!
What is a synthetic product? Chemical synthesis involves creating molecules by assembling already existing products, usually derived from petrochemicals. The creation processes can vary from heating to extracting molecules to alter their biological characteristics, assembling them differently.
However, we have synthetic compounds that do not use petrochemicals, such as silicones, which are created quite differently.

Why use synthetic substances in cosmetics?

Use of synthetic substances to diversify the sensory experience
Synthetic substances are used to obtain a variety of textures, fragrances, colors, and detergents (cleaning action) in cosmetic products. It is also necessary to preserve the products. Indeed, until now, chemists do not have natural preservatives as effective as synthetic preservatives. A natural preservative can prevent the proliferation of bacteria, fungi, and yeasts for only 1 to 2 months at most, especially if the cosmetic product is solid. It is much more complicated for creams and liquids.

Use of synthetic substances in an economic and ecological approach

There is also an economic and ecological imperative because cultivating natural actives is expensive and can lead to waste, such as cultivating entire fields of avocados to extract oil. It will consume a lot of water, while an avocado-based active will consume less energy and be easily reproducible. It is also for this reason that chemists strive to isolate molecules responsible for benefits and reproduce them to achieve maximum efficiency. For example, the flavonoids found in the Ginkgo Biloba tree drain and activate microcirculation, and that's what we consumers find in eye creams! And that, without cultivating entire forests.

Synthetic compounds that cannot be replaced by natural compounds

By unanimity, young people answered "no": certain products cannot be reproduced by natural active ingredients. I quote, for example, emulsification - that's why natural shampoo does not foam. Similarly, the touch brought by silicone does not exist naturally. Otherwise, that's why organic labels Ecocert and Cosmebio currently tolerate 5 synthetic preservatives. A large part of synthetic ingredients are derived from natural ones that have been used. Therefore, you can find equivalent products, but they will necessarily be less potent than the concentrated version and more expensive.

Is it not possible to go 100% natural on a large scale?

Admitting that 100% natural includes natural and naturally derived ingredients, it is possible, but these products will not keep well, and this is a concern when offering them to consumers. Certified natural or organic products can advertise compositions with 97 or 99% natural because the only synthetic compounds are preservatives. On the other hand, for certain products like oils, chemists add vitamin E (tocopherol)! Conclusion: the natural way to make your own product at home does not cause problems, but on an industrial scale, it is more complicated.

"Ingredients of natural origin" and organic ingredients

What does "ingredients of natural origin" mean?
An ingredient of natural origin has undergone a modification and is not in the same state as it came out of the plant or mineral from which it comes. This is the case, for example, for ingredients obtained by fermentation, such as hyaluronic acid, obtained from yeasts to which chemists add chemicals.
The same goes for soap, obtained through a saponification process.
Are certain ingredients not of natural origin?
Yes, some ingredients are not of natural origin: their origin is purely petrochemical. This is the case for vaseline and mineral oils.

Are organic ingredients really better?

Currently available studies show that untreated plants that had to defend themselves against the environment to grow are more loaded with nutrients, so they are considered good. Organic production also respects the environment more, as you can imagine.
When we add to this an organic certification in the final product, it is a guarantee of rigor with controls throughout the production chain.
In the certification process of an organic product, we audit the entire chain of products, i.e., we start from the farmer who grows his olives to the brand that sells the product to the consumer.
With all these players, we will check whether the regulations (in organic farming for olives and oil) and standards (Ecocert or Cosmos since 2017 for the cosmetics part) are well respected.
For example: no environmentally toxic cleaning product is used to clean manufacturing tanks, etc.
These labels ensure the absence of controversial substances.
Note that some certifications work differently; therefore, discover the specifications of those that interest you!

Toxic and controversial substances

What is a controversial substance?
Ah, finally, we address the subject of the famous controversial substances. These ingredients have been the subject of studies that seem to indicate they may pose a risk to consumer health. The problem is that there is no consensus in the scientific community; therefore, some advocate not using them while others call for more studies. Meanwhile, these ingredients are sometimes replaced by others, compared to which science really does not move away because they were recently invented. An example is paraben. Parabens (there are several types) have been disapproved because a study links the presence of certain parabens to breast cancer in rats.
As no one else bought products with parabens, laboratories decided to replace it with MIT (MethylIsoThiazolinone), another very powerful preservative.
And unlucky, MIT is not really good, as evidenced, it is now banned. However,  no one knew among consumers.
This example is one of the reasons that explain why compositions are not systematically changed in case of unproven suspicion.

How to recognize dangerous substances in the composition of a cosmetic?

This question remains complex.
First, there is European regulation as the first filter; this legislation prohibits ingredients when health risks are demonstrated. If products from non-EU countries contain a prohibited ingredient, it will be the first warning sign.
Moreover, the same study conducted by an independent laboratory is often interpreted differently.
The goal of consuming as much natural products as possible is just the first step because not everything is available in a natural state, and natural is not synonymous with safety.
Natural often means "inert to health" for people, and that is not true. On the contrary, there are cancer drugs developed from plant active ingredients, proving, if necessary, that nature is very potent.
All this to say that zero risk does not exist, and it is not due to laboratories' bad intentions, but also because we move very quickly and do not always have perspective on everything.

Cosmetics

Introduction to Cosmetics

Cosmetics are non-medicinal substances and preparations intended to come into contact with different surface parts of the human body (e.g., epidermis, teeth, nails, hair, lips, etc.) with the goal of minimal risk. They do not act in depth and are not essential for the proper functioning of the body. Instead, they are reserved for body care, beauty, and cleanliness, with their sole purpose being to cleanse, beautify, protect, and perfume the body.

It's important not to confuse cosmetics with cosmetic: cosmetics refer to the world of skincare, all techniques, processes, and products used for beautification, while cosmetic is the product itself.

To Use or Not to Use Cosmetics?

Cosmetics come in various forms (gels, creams, emulsions, lotions, etc.) and serve the purpose of well-being without acting as medicines. All cosmetics have a roughly similar composition, consisting of excipients, active substances, and additives.

• Excipient: It allows the active substance to act where it should. Common excipients include water, oils, and alcohol, with natural alternatives like sweet almond, avocado, or shea butter. Silicones, on the other hand, are synthetic excipients.
• Active Substance: Gives the cosmetic "care" properties and is not the most significant substance in terms of product quantity. Examples include zinc, vitamins, clay, and various fruits and vegetables.
• Additive: Enhances and stimulates the cosmetic's action. Cosmetic additives include preservatives, antioxidants, colorants, and adjuvants for coloring, perfuming, foaming, etc.

Cosmetics include:

• Hygiene products for the body, such as toothpaste, shower gel, shampoo, deodorant.
• Skin products, often in cream form, like anti-wrinkle cream, day and night cream, lip balm, face mask, etc.
• Hair products, directly applied to the hair, such as conditioner, hair spray, gel, dyes.
• Makeup products, predominantly used by women, including mascara, eyeliner, gloss, foundation, blush, lipstick, nail polish, self-tanner.
• Perfume, cologne, and toilet water.
• Sunscreen products to protect the skin from UV rays, like sunscreens, post-exposure lotions, and creams.
• Shaving and depilatory products, such as shaving foam, post-shave foam, and depilatory cream.
• Bath and shower preparations, such as bath salts, foaming bath, and bath oil.

Not considered cosmetics:

• Food products, as cosmetics cannot be consumed.
• Medicines or drugs, as cosmetics do not have curative properties.

Cosmetics and Their History:

The earliest use of cosmetics dates back almost as far as humanity. Prehistoric people produced body paints from mineral sources mixed with fatty substances.

In ancient times, civilizations like the Egyptians, Babylonians, and Hebrews used cosmetics for magical, medical, and ritualistic purposes, including body and face paints, oils, perfumes, and ointments.

During the Middle Ages, cosmetics were primarily used to represent the Western feminine ideal of pale skin and rosy cheeks, but these products were only available to the wealthy.

In the 18th century, cosmetics became more accessible to all social classes, and the consumption of perfumes increased during the Renaissance. However, awareness grew about certain cosmetic ingredients like lead, which could harm the skin or even lead to death.

Since the 20th century, with industrialization, cosmetics have become more diverse and affordable, often made with synthetic or petroleum-derived ingredients.

Today, cosmetics are used for personal satisfaction, to feel beautiful and confident. Men are increasingly using cosmetics, and they are used across all generations for various purposes, from baby care to anti-aging creams for the elderly.

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