A marca Maybelline fabrica e vende produtos cosméticos desde 1915. Originalmente especializado para os olhos, ele se espalhou para a pele, olhos e unhas. É vendido em supermercados e, portanto, muito facilmente acessível.

A marca Maybelline foi criada em 1915 por Tom Lyle Williams, após ver sua irmã Maybel maquilhar-se. Ela aplicou carvão e vaselina nos cílios para alongá-los, a receita que inspirou o rímel.

A marca então lançou batons em 1974 e vernizes de unhas em 1977. Maybelline ingressou na Gemey em 1998, o que aumentou sua popularidade. Finalmente, a marca foi comprada pelo grupo L'Oréal em 2001 e se tornou Maybelline New York.

A marca oferece produtos para os olhos reconhecidos há um século, sendo suas máscaras ainda um de seus mais vendidos. Desde então, a marca comercializa cosméticos para maquilhagem completa. Desde 2004, a gama da base Dream continua a ser uma das referências da marca para uma tez uniforme.

Maybelline é conhecida por oferecer cores neutras para combinar com qualquer estilo. Você encontrará paletas em tons nude, outras mais coloridas. Além disso, existem batons com vários tons e acabamentos. Embora exista há mais de cem anos, a Maybelline nunca para de se renovar e seguir as tendências do momento. Na verdade, a marca agora é patrocinadora do Fashion Week e por isso oferece colaborações com grandes estilistas.

Maybelline é uma marca reconhecida no mundo da beleza e de qualidade bem estabelecida. A marca está em constante renovação e oferece produtos alinhados às tendências atuais

Eyebrows

How to Properly Draw and Makeup Your Eyebrows?

Give intensity to your look by drawing your eyebrows. Well-done eyebrows add beautiful intensity to your look. Feeling lost amid all the products and techniques? Don't panic! Discover all our tips to find your way in no time. Choose the right color for your eyebrows and the rest of your face. Have fun creating various looks. While it's recommended to use an eyebrow makeup shade close to the natural color or adapted to your hair, some don't hesitate to use darker shades to add even more depth to the appearance.

The basic colors to know are:

• Eyebrows blonde to light blonde: transparent or light blonde shade
• Red and light brown eyebrows: light brown shade
• Dark brown, brown, or black eyebrows: dark brown shade

Another color that can be applied is khaki! Still not widely used in Europe, it is very popular in Asia and among professional makeup artists. It might be a surprise, but khaki is considered the universal shade. Natural effect guaranteed!

Wax, pencil, mascara, or shadow?

There is no shortage of eyebrow makeup products. In fact, there are no rules; it's mainly a matter of preference, and each type of product can offer satisfactory results. Here are some useful tips:
• Thin eyebrows: work with a dry pencil
• Thicker eyebrows: opt for a bold eyebrow pencil, perfect for a thicker shape
• To use eyeshadow on the eyebrow: apply using a brush. Don't hesitate to dip into your shadows as well; the durability is also good
• To use eyebrow mascara: apply it on dense eyebrows with small touches.

Composing Well-Defined Eyebrows

It will take a bit of practice to find the shade, product, and dosage that suits you best. To help draw the correct shape of the eyebrows, you can use an eyebrow stencil or rely on some basic "rules": your eyebrow should start aligned with the "wing line of the inner corner of the eye" and end in line with the "nose wing - outer corner of the eye" line. Makeup ends up being quite simple: brush the eyebrows in the direction of their natural implantation, apply the product, brush again if necessary to remove excess, and then set with a transparent fixing mascara. And that's it!

Permanent Makeup

For perfect eyebrows on all occasions, try permanent or semi-permanent makeup. It's done in an instant and lasts for several months. Eyebrow dye is also a solution, but be careful to choose the right product and follow the instructions. Now that you know all the tricks to perfectly compose your eyebrows, why not shape them by considering your face's shape? Your eyes will look even more intense, and your features will be enhanced!

Eyes

Foolproof Tips for Eye Makeup

Flawless eye makeup is the cornerstone of a successful beauty look. While beauty mistakes are part of the learning process, they can be easily avoided. Follow these simple tips that will help you become an eye makeup expert!
Before diving into makeup, it's essential to properly prepare the base, i.e., the eye area, brow bone, and eyelids.

Two essential items: concealer and eyeshadow base.

The first is applied with a small brush, only on the ring. Above all, avoid spreading it all over under the eyes, risking creating a whitish halo that would only draw attention where you don't want it, and it can bring out under-eye bags if you have them.

The eyeshadow base, on the other hand, is essential to keep eye makeup in place throughout the day. It smoothens, unifies, and camouflages veins and redness, in short, it's a must in the beauty kit.
It's applied mainly on the eyelid and lower eyelid if you plan to apply color.

Eyebrows, to shape the look well

In recent years, we're going back to full, natural, but well-groomed eyebrows. An eyebrow makeup pencil is a must. Opt for a fine tip with a shade lighter than your eyebrows for a natural effect. Fill in sparse areas by "drawing" hairs with the pencil in the direction of eyebrow growth.

Eyeliners: Master the Art of Drawing

Eyeliner is not always easy to use. To properly trace the lash line, stretch the eyelid outward with your index finger and draw from the inner corner to the outer corner. If you're less skilled, make dots and blend with a brush or a small latex sponge for a natural result. Draw a thin line under the lower lashes for a more intense look.

Play with Eyeshadows

When it comes to enhancing the color of your eyes, choosing the right eyeshadow shade is key to flawless results.

Blue Eyes
If you have blue eyes, opt for neutral, soft, and pale tones like corals and champagnes. Avoid smoky or overly pronounced makeup, which will only make your eyes look heavier.

Green Eyes
If your eyes are green, you don't need colorful eyeshadows to attract attention. A shimmering brown is all you need for the day, while a medium purple is the perfect touch of color for a glamorous night.

Brown Eyes
For brown eyes, opt for metallic tones and pastels. Very dark shadows tend to camouflage the green and gold reflections in irises of various shades. On the other hand, delicate metallic pinks and intense powders intensify and make light brown eyes shine.

Dark Brown Eyes
As for dark brown eyes, almost any color enhances them, but neutral tones like salmon or golden bronze are more than perfect complements. Regardless of the color you choose, blend a touch of black or dark brown in the crease to add more intensity to your look.

How to apply

Regarding color application, using a flat brush, release the color from the center to the sides, emphasizing the outer corner, then blend with a soft-bristle brush. For the evening, add more shadow to the eyelid crease and outer corner. Ideally, the center and inner corner of the eyelid should have a lighter shade to create bright spots that illuminate the eyes.

The Trend is with Long Lashes

Very long lashes are popular! Use a lengthening mascara with a volumizing effect. To make the most of it, apply at least two coats, waiting 30 seconds to a minute between each. Don't skimp: the life of a mascara is only three months!

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.