Portugal, descubra o incrível Lola Cosmetics Drama Queen Coco Shampoo!
O Lola Cosmetics Drama Queen Coco Shampoo é a escolha perfeita para quem deseja um cabelo saudável, brilhante e hidratado. Formulado especialmente para cabelos secos e danificados, este shampoo é enriquecido com óleo de coco puro, que proporciona uma nutrição intensa e profunda aos fios. Além disso, a presença de proteínas vegetais ajuda a fortalecer a estrutura capilar, prevenindo a quebra e promovendo uma aparência mais encorpada.
O seu aroma suave e tropical de coco transforma cada lavagem numa experiência sensorial única, transportando você para um paraíso tropical. A fórmula do Drama Queen Coco Shampoo é livre de sulfatos, parabenos e silicones, garantindo uma limpeza eficaz sem agredir ou ressecar o couro cabeludo.
Perfeito para todos os tipos de cabelo, especialmente os que estão a precisar de uma dose extra de hidratação e brilho. Ao incorporar este shampoo na sua rotina de cuidados capilares, os resultados serão notáveis desde a primeira aplicação: cabelos mais macios, sedosos e com um brilho natural de fazer inveja.
Experimente o poder transformador do Lola Cosmetics Drama Queen Coco Shampoo e dê aos seus cabelos o cuidado que eles merecem. Não perca a oportunidade de revolucionar a sua rotina capilar e sinta a diferença já na primeira utilização!
Lola Cosmetics: Inovação e Sustentabilidade em Produtos Capilares e Cosméticos
A Lola Cosmetics é uma marca brasileira que vem revolucionando o mercado de produtos capilares e cosméticos desde a sua fundação em 2011. Conhecida por suas fórmulas inovadoras e seu compromisso com a sustentabilidade, a Lola Cosmetics conquistou um público fiel e crescente, oferecendo produtos de alta qualidade que respeitam tanto a beleza quanto o meio ambiente.
História e Filosofia da Lola Cosmetics
A Lola Cosmetics começou a sua trajetória vendendo produtos exclusivamente em salões de beleza. Desde o início, a marca se destacou por suas embalagens criativas e nomes inusitados, refletindo uma abordagem divertida e moderna à beleza. Com uma filosofia cruelty-free, a Lola Cosmetics se posicionou como uma das pioneiras na técnica de low poo, que consiste em lavar o cabelo com produtos livres de químicos agressivos como sulfatos, petrolatos e parabenos.
Um dos produtos mais populares da marca é o shampoo “Eu Sei O Que Você Fez na Química Passada”, destinado a cabelos que passaram por processos químicos. Outro destaque é o creme para definição de cachos “Meu Cacho Minha Vida”, que vem com mensagens bem-humoradas em suas embalagens.
Expansão e Crescimento da Lola Cosmetics
Para crescer no competitivo mercado de beleza, a Lola Cosmetics decidiu expandir sua presença além dos salões de beleza. Em 2014, a marca começou a vender seus produtos em drogarias e farmácias, como Raia Drogasil, Onofre, Drogaria São Paulo e Panvel. Em pouco tempo, os produtos da Lola também chegaram a grandes lojas de departamento como Renner, Riachuelo e C&A.
Com o objetivo de oferecer uma experiência completa aos consumidores, a Lola Cosmetics inaugurou suas primeiras lojas próprias. A primeira unidade foi aberta no Barra Shopping, no Rio de Janeiro, e atualmente a marca possui lojas em São Paulo, Rio de Janeiro e Brasília. Essas lojas permitem que os clientes conheçam toda a gama de produtos da marca, que não pode ser exposta integralmente em outros pontos de venda.
Presença Online e Internacionalização
A Lola Cosmetics também investiu fortemente no comércio eletrônico. Seus produtos estão disponíveis em e-commerces especializados em beleza como Época Cosméticos, Beleza na Web, Amazon, Ikesaki e Meu Cabelo Natural. Embora o canal online ainda não represente a maior parte do faturamento, é um dos que mais cresce, refletindo a tendência global de compras online.
Além do mercado brasileiro, a Lola Cosmetics está presente em vários países, incluindo Portugal, Suíça, Egito e Emirados Árabes. A marca continua a expandir sua presença internacional, com planos de entrar em mercados como México, Chile e Peru. Essa expansão internacional é um testemunho da qualidade e apelo global dos produtos da Lola Cosmetics, que continuam a ganhar popularidade entre os consumidores de todo o mundo.
Variedade de Produtos
A Lola Cosmetics oferece uma vasta gama de produtos, incluindo itens para cabelo, corpo e maquiagem. Em 2017, a marca lançou sua linha de cuidados corporais, e no ano seguinte, introduziu produtos de maquiagem. Atualmente, o portfólio da Lola Cosmetics inclui quase 50 itens de maquiagem, 40 para cuidados corporais e 80 para cuidados capilares.
Entre os produtos capilares, além dos já mencionados, destacam-se os shampoos sólidos e os tratamentos intensivos, que são formulados para atender às necessidades específicas de diferentes tipos de cabelo. A linha de cuidados corporais inclui loções, esfoliantes e óleos, todos elaborados com ingredientes naturais e livres de crueldade.
Os produtos de maquiagem da Lola Cosmetics são igualmente impressionantes. Com uma gama que abrange desde batons vibrantes até bases de alta cobertura, a marca oferece opções para todos os gostos e necessidades. Os itens de maquiagem são formulados com ingredientes de alta qualidade que proporcionam um acabamento impecável e duradouro, garantindo que você se sinta confiante e bonita o dia todo.
Compromisso com a Sustentabilidade
Um dos pilares da Lola Cosmetics é o compromisso com a sustentabilidade. A marca não realiza testes em animais e utiliza embalagens recicláveis e biodegradáveis. Além disso, a Lola promove práticas de produção responsáveis e incentiva os consumidores a adotarem hábitos de beleza mais conscientes.
A fábrica da Lola Cosmetics foi recentemente ampliada para dobrar sua capacidade produtiva, garantindo que a marca possa atender à crescente demanda por seus produtos. Esse investimento não apenas apoia o crescimento da empresa, mas também reforça seu compromisso com a sustentabilidade, utilizando processos de produção mais eficientes e ecológicos.
Comunicação e Marketing
O sucesso da Lola Cosmetics também pode ser atribuído às suas estratégias de comunicação e marketing. A marca utiliza uma linguagem descontraída e divertida em suas embalagens e campanhas publicitárias, o que ressoa bem com seu público-alvo. Frases como “Miga, chega de chororô!” e “Eu sei o que você fez na química passada” não apenas chamam a atenção, mas também criam uma conexão emocional com os consumidores.
Além disso, a Lola Cosmetics é ativa nas redes sociais, onde mantém um diálogo constante com seus clientes e seguidores. A marca utiliza essas plataformas para compartilhar dicas de beleza, lançamentos de produtos e promoções exclusivas, fortalecendo ainda mais seu relacionamento com os consumidores.
Conclusão
A Lola Cosmetics é uma marca que combina inovação, qualidade e responsabilidade ambiental. Com uma abordagem divertida e acessível à beleza, a marca brasileira conquistou consumidores no Brasil e no exterior. Se você busca produtos capilares e cosméticos que respeitam tanto sua beleza quanto o meio ambiente, a Lola Cosmetics é a escolha ideal.
Adquira os produtos da Lola Cosmetics na Perfumaria Online e descubra toda a linha disponível. Com um serviço de atendimento ao cliente de excelência e entregas rápidas, a Perfumaria Online é a melhor opção para adquirir seus produtos de beleza favoritos.
Dry Hair
How to Care for My Dry Hair? What to Do?
If your hair is already dry, coarse, dull, and with split ends, and you're not even on vacation yet, don't panic—no need to cut it all off! Between external aggressions and/or hair fragility, your hair is dry, but there are solutions!
Why Is the Hair Dry?
Normally, when the skin is dry, it's a sign that it lacks water, and to rehydrate it, applying the right moisturizer is sufficient. But if you notice dry, straw-like hair, it's not as easy to act as with the skin. In fact, if the hair is dry, it's not just because it lacks water; it's because the entire hair shaft is weakened, and there's a defect in the sebum secretion that normally protects the hair. Hair suffers external aggressions: cold, sun, pollution, wind, sea or pool baths. To repair them properly, no step should be overlooked.
Which Shampoos for Dry Hair?
It's not advisable to wash dry hair too frequently under the pretext of hydrating it. In fact, when the hair is dry, it's a matter of washing it only once a week because repeated washes help eliminate sebum, making the hair less protected and less shiny. To repair dry hair, it's essential to use good products, such as shampoos rich in nourishing active ingredients like ceramides, oils, or essential fatty acids. Avoid degreasing shampoos that foam a lot and damage keratin, as the role of the latter is to ensure the flexibility and strength of the hair. Before washing the hair, brush it well to untangle and remove any product residue. Wet the hair and distribute the shampoo on wet hands before applying. If the foam isn't enough, add water instead of shampoo. In the shower, don't rub the hair vigorously but massage it gently to promote the penetration of active ingredients. Rinse well and apply again if the shampoo is for dry hair or use a conditioner, leaving it on for 3 to 5 minutes.
Dry Hair: How to Take Care of Them?
There are many specific treatments for dry hair, for shampoos and conditioners, usually based on avocado oil, shea, argan, and jojoba, which have very nourishing properties. Be cautious with products containing sulfates/sulfites and especially silicones because silicones give the illusion that the hair is smoother and shinier, but they're molecules that suffocate the hair and weaken it a bit more. The most effective products for nourishing the hair are masks for dry hair. Opt for essential oils in masks and home treatments for dry hair to fill in the deficiencies of the hair shaft and strengthen hair resistance. But be careful, if essential oils are very effective products for treating hair problems with dry hair, don't forget that essential oils are contraindicated in children under 12 years old and are not recommended during pregnancy and breastfeeding. Check carefully for allergies before use and avoid direct contact with the eyes and mucous membranes.
Home Treatments
Dry Hair Mask
Mix:
• 1 drop of Ylang Ylang essential oil
• 4 ml of argan vegetable oil
Apply strand by strand after washing, then leave on for 5 minutes and rinse well. Repeat every 3 days.
Nourishing lotion for dry and damaged hair with split ends, no rinsing
Mix:
• 2 teaspoons of lavender essential oil
• 2 teaspoons of rosemary cineole essential oil
• ½ teaspoon of geranium essential oil
• 2 teaspoons of jojoba vegetable oil.
Among shampoos, to keep hair shiny, soft, and full of vigor, pour a few drops of this lotion into the palm of your hand, rub them together, and then run your hands over your hair. The non-greasy essential oils will be absorbed very quickly, and this treatment doesn't require washing.
Dry Hair: How to Rinse?
We often neglect the rinsing step, however, it's essential for dry hair. The gesture is simple; it's a matter of rinsing the hair with plenty of warm or cold water! If cold showers aren't a pleasure, it will remain essential for the body and hair because hot water, although pleasant, damages the hair deeply and removes the sebum that protects it. So rinse for a few minutes with warm or cold water for healthier hair.
Tip: To get rid of the limestone that attacks and dries the hair, there's nothing like rinsing the hair with vinegar after rinsing with water.
How to Dry and Style Your Dry Hair?
After washing your hair, wrap it in a towel to dry it, patting it but not vigorously rubbing it. The hairdryer is the enemy of dry hair because heat promotes hair drying. The use of a special protection product before drying is essential to protect the hair fiber, and if possible, use a hairdryer at a gentle or even cold temperature in this case. To style them, keeping them in good health, use non-alcoholic styling products so that they don't dissolve the fatty acids that protect the hair. Also, prefer products for damaged and/or fragile hair.
Dry Hair: What Care to Take at the Beach?
The addition of sun and sea salt or chlorine isn't really recommended for hair! If you're going on vacation, there are certain things to do before, during, and after sun exposure. Before and during: use sun protection for the hair, and if possible, wear a hat to avoid direct exposure, wash your hair after each swim, and use a specific treatment after the sun every day of exposure.
Hair Care Routine for Dry Hair
Nutrition. Sometimes changing your daily life a bit is all it takes to change things. And what if, to treat dry hair, all it took was to change eating habits a bit? In fact, foods rich in silica, iron, and vitamin B, such as lentils, cereals, or even wheat germ, are recommended, combined with foods rich in established fatty acids, such as salmon, hazelnuts, or even olive oil. A vitamin cure can also be considered to improve hair formation and renewal with B-group vitamins (B5, B6, B8). These specific dietary supplements for hair can restore strength and vitality. At least 3 months of treatment is recommended. To improve your dry, damaged, and brittle hair, abandon some routines, use specific treatments and shampoos. Don't forget to trim the ends of your hair every three months, which allows it to appear less damaged and activates its growth. As for coloring, be careful because usually, products are very aggressive on the hair, especially when they contain ammonia! So, even if we can't stop coloring our hair, try to space it out as much as possible and negotiate with the hairdresser the use of gentle products. Don't hesitate to ask your pharmacist for advice on the ideal choice of products to finally get rid of dry hair!
Shampoo
7 Criteria for Choosing Your Shampoo
Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.
1. Do not Damage the Hair
New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.
2. Wash Your Hair Every Day
Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.
3. Beautify Long Hair
"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.
4. Cleanse and Treat the Scalp
The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.
5. Use Natural Ingredients
Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.
6. Avoid Products that Produce Too Much Foam
"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.
7. Do Not Suffocate Long Hair
Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.
