L'Oréal Professionnel é seguramente o maior nome do mundo em cabeleireiros e cosméticos. Por mais de um século, a L'Oréal Professionnel trabalhou com cabeleireiros profissionais, fornecendo-lhes champú, condicionador, tintura e outras máscaras de cabelo. L'Oréal Profissional é baseado em três valores principais: criatividade, inovação e parceria. É assim que a marca oferece constantemente produtos com tecnologia de ponta e pesquisa, perfeitamente adequados para uso profissional e privado.
As várias pesquisas realizadas em todo o mundo pela L'Oréal Professionnel no estudo da pele e do cabelo tornaram possível o desenvolvimento de novos produtos em todos os campos da cosmética. A cada ano, cerca de 3.000 fórmulas inovadoras são desenvolvidas pelos laboratórios da L'Oréal Professionnel, o que permitiu que a marca aparecesse pela terceira vez no cadastro muito fechado das empresas mais inovadoras do mundo.
Os produtos L'Oréal Professionnel estão na vanguarda da tecnologia para o cuidado do cabelo, tanto em termos de coloração profissional, cuidado e estilo.
Ao longo dos anos, L'Oréal Professionnel desenvolveu gamas de prestígio em todas as áreas do cabeleireiro: Inoa, Dialight e Majirel para a cor, Série Expert para o cuidado do cabelo e Techni.Art para a gama de produtos de styling. Os homens não ficam para trás graças às gamas Homme da L'Oréal Professionnel.

Blonde Hair

Tips and Tricks for Maintaining Your Blonde Hair

If you have golden or platinum blonde hair, here are some small hair care routines for you! Golden blonde, cool blonde, grey blonde, sandy blonde, honey blonde, amber blonde, platinum blonde, Venetian blonde, caramel blonde, unicorn white blonde, silver blonde, strawberry blonde, Bardot blonde, or just blonde – you could say there are countless nuances in this hair color!

Routine for Nourishing Blonde Hair

To combat external aggressions, fix color pigments (if your hair is colored), and maintain shine, we recommend not skimping on hair care when washing blonde hair. The ideal is to follow the holy trinity of hair care: shampoo, conditioner, and mask. If your hair is colored, using products rich in plant-based active ingredients like acai, antioxidant vitamin E, and vegetable oil (such as flax) will make your hair healthier. Apply a leave-in nourishing treatment (based on shea butter, for example) to smooth the hair fiber and nourish it deeply. It's best to apply it to towel-dried hair after washing (even though some products can be applied to dry hair). For a complete routine for delicate and brittle blonde hair, use serum or oil on the ends (on dry hair) before going to bed. If your hair has been bleached from brown to blonde, alternate between colored hair care and restorative care containing ceramides (these are lipids that strengthen the hair). Summer routine to protect your blonde hair Before and during exposure, it's advisable to use hair care products with UV filters at the same frequency as your sunscreen. Sun rays can damage hair too! If you're a blonde concerned about the health of your hair and have little time, making masks rich in vegetable oil (like coconut, argan, or jojoba) overnight once a week will be a sweet revelation. Apply the mask to washed and towel-dried hair and leave it on with a warm towel.

How to Brighten Your Blonde Hair

The most radical solution is highlights: lighten a few strands by one to two shades for a sun-kissed blonde look on vacation. Highlights also have the advantage of creating a sense of volume due to the relief provided by the different blonde tones in your hair.

What Are the Natural Solutions for Lightening Blonde Hair?

Grandma's remedies (which are always right) based on lemon juice or chamomile. Letting lemon juice air dry can add pleasant highlights to your hair. As for chamomile, two treatments are possible. You can boil 1 liter of water and 100 grams of dried chamomile flowers or infuse chamomile tea bags in hot water to rinse your hair after washing. Another solution to consider is going on a sunny vacation to get natural highlights (as long as you protect and nourish your blonde hair).

How to Prevent Blonde Hair from Turning Yellow or Green?

You can use a purple shampoo to make your hair lighter. There are few solutions to prevent blonde hair from turning green due to chlorine. Why being blonde is a benefit for your hair? Blondes have the advantage of having a light color, ideal for trying out the craziest and most desired Instagram colors without damaging their hair, with the latest being holographic color. Pastel colors and temporary spray dyes are much easier to achieve on natural blonde hair than on brown or red hair, for example.

Conditioner

What is a Hair Conditioner and What Is Its Purpose?

A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.  

How to Choose Your Conditioner?

Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.

What Conditioner for Dry Hair?

Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.

What Conditioner for Oily Hair?

Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.

What Conditioner for Normal Hair?

If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.

Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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