Kérastase Blond Absolu Bain Lumière

Ser uma loura deslumbrante e´ entusiasmante. Mas descolorar o cabelo deixa-o despido e vulnera´vel. A gama Blond Absolu de Kérastase confere um cuidado ultravioleta profundo para o cabelo aclarado ou com descolorac¸a~o. Hidrata o cabelo sensibilizado, protege o cabelo da oxidac¸a~o, remove instantaneamente os tons amarelados e impulsiona a luminosidade da cor para um cabelo louro extremamente brilhante. Encontra a rotina especi´fica para o seu cabelo louro

Este shampoo infundido com ácido hialurónico é a fórmula ideal para cabelo aclarado, com descoloração, cabelo branco ou cabelo louro muito claro. A sua fórmula limpa gentilmente o couro cabeludo, suaviza e hidrata o cabelo desde o crescimento até às pontas, deixando os fios de cabelo com um toque suave e um brilho intenso. Purifica o cabelo da poluição e remove os agentes que deixam o cabelo baço. Enriquecido com uma combinação potente de Ácido Hialurónico e Flor de Edelweiss, a fórmula tem concentrações elevadas de antioxidantes para prevenir a quebra e proteger a fibra. O ácido hialurónico hidrata o cabelo em profundidade e suaviza a fibra para um toque uniforme. O cabelo fica purificado e pronto para o tratamento, fica com brilho natural e nutrido até às pontas.



O legado de cuidados capilares excepcionais

Desde 1964, a marca Kérastase introduziu nos salões de cabeleireiro serviços de tratamento capilar à medida, a marca era vanguardista para a época, porque pretendia ser exclusiva! Além disso, sempre vanguardista, Kérastase oferece muitas gamas e muitos tratamentos que vão de encontro a todas as necessidades (e até mesmo a novas necessidades como a poluição).

As mulheres estão no centro da marca Kérastase.


Seus preciosos cuidados com os cabelos proporcionam a cada mulher uma experiência única.

Eles revelam cabelos excepcionais e feminilidade ampliada. Baseando-se em um conhecimento íntimo dos desejos das mulheres, Kérastase continua a criar tratamentos e produtos feitos sob medida para atender seus desejos por cabelos sublimes.

Desde 1964, Kérastase infundiu luxo e pesquisa avançada, elevando o cuidado do cabelo ao nível de cuidado excepcional. As aplicações e texturas tornaram-se mais sensuais e agradáveis, conceito rapidamente adotado para atender às expectativas dos cabelos mais exigentes. Recentemente, as soluções personalizadas passaram a incluir a purificação aprimorada, o “banho” e a assinatura da rotina capilar.

1 Infundir

2 Tratar

3 Texturizar

Empurrando os limites da personalização

Todas as mulheres querem um cabelo bonito, mas nem todas têm a mesma solução. Tipo de cabelo, especificações do couro cabeludo, fatores internos ou externos são algumas das variáveis que afetam a saúde do cabelo. Essa complexidade requer atenção pessoal aliada a expertise para processar todos esses elementos em benefício de cabelos únicos em busca da perfeição. Kérastase cria produtos inovadores e personalizados para resultados irrepreensíveis

A associação única entre cientistas e cabeleireiros

Kérastase também foi a primeira linha a associar estreitamente o cabeleireiro à prescrição de cuidados com os cabelos, apoiada por cientistas da L’Oréal Advanced Research. Produtos icônicos continuam a se beneficiar da liga Kérastase única composta de experiência e inovação, acompanhada de profunda sensorialidade e uma experiência personalizada.

EM CASA

Amplie os rituais personalizados com as gamas de cuidados Kérastase.


Blonde Hair

Purple Shampoo: A Revolutionary Product for Blondes?

Is Purple Shampoo a Revolutionary Product for Blondes?

Whether colored or natural, light-colored, blonde, gray, or white hair tends to turn yellow and lose its shine. There's a beauty routine to combat this effect: purple shampoo. What is its action? How to choose the right one? And what about blue shampoo?

If you're a platinum blonde and take pride in it, over time, your color may turn yellow and lose its shine. You're not alone!
Light hair, whether natural or colored, blonde, gray, or white, with fewer pigments or completely depigmented, is sensitive to external aggressors. Pollution, saltwater, sun exposure, repeated brushing, smoking, and improper products can become a real trial for your hair.
Don't panic; there's a solution for every problem. Purple shampoo can save your life by preventing or neutralizing those yellow reflections.

How Does Purple Shampoo Work?

Purple shampoo, a revolutionary product for blondes? Yes, but why? Thanks to the purple pigments present in this hair treatment. In color theory, violet is the color diametrically opposite to yellow. Additionally, this shampoo is rich in amino acids and moisturizing agents, essential active ingredients for dry hair due to coloring or a lack of melanin.


When to Use Purple Shampoo?

You don't need to use it every wash, just occasionally. You can even mix it with your regular shampoo. Using it too frequently risks drying out your hair. If you feel your hair tends to weaken, complement your beauty routine with a purple or nourishing mask, leaving it on for a few minutes before rinsing.

How to Use Purple Shampoo Correctly?

There isn't just one but several purple shampoos. What's the difference between this or that product? The more sustained the color, the more yellow it becomes. As a preventive measure, choose a purple shampoo. For correction, prefer a darker color.

How to Apply Purple Shampoo?

Apply a dose or two of the product to your hair, wait a few minutes for the shampoo to work. Rinse. As mentioned earlier, you can apply a mask or protective treatments.

Is There an Alternative to Purple Shampoo?

There is an alternative to purple shampoo, the blue shampoo. Professionals recognize this. This pigment-neutralizing conditioner counteracts the yellowing effects of coloring. It's advisable to let the product sit for a few minutes before rinsing it out. As a result, the hair regains its shine.
This product is not just for professionals.
So, what's the difference between the two shampoos? It all comes down to hair color. Purple shampoos perfectly revive blonde hair.
Blue shampoos are great for red highlights, which become less yellow than blondes.
People with white or gray hair can use both shampoos, depending on the intensity of yellowing.


Shampoo

7 Criteria for Choosing Your Shampoo

7 Criteria for Choosing Your Shampoo

Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.

1. Do not Damage the Hair

New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.

2. Wash Your Hair Every Day

Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.

3. Beautify Long Hair

"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.

4. Cleanse and Treat the Scalp

The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.

5. Use Natural Ingredients

Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.

6. Avoid Products that Produce Too Much Foam

"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.

7. Do Not Suffocate Long Hair

Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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  • Brand: Kérastase
  • Product Code: PER-PT-16665
  • Availability: In Stock
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  • 26.95€

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Tags: kérastase, blond, absolu, bain, lumière, cabelos, louros


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