Guy Laroche, ilustre costureiro francês, permaneceu famoso por suas cores da moda, materiais inovadores e cortes ousados. Oferece à mulher dos anos 70 uma imagem inovadora: o “fascínio de Laroche” identificável à primeira vista.

Seus desfiles de alta costura apresentam decotes vertiginosos, costas com capuz, mas também vestidos e ternos totalmente bordados, cravejados de pérolas e lantejoulas.

Em 1961, Guy Laroche lançou sua primeira coleção pronta-a-vestir e abriu sua primeira boutique na rue Montaigne, em Paris.

Premiado com dois dados de ouro em 1985 e 1989 por suas coleções de alta costura, o estilista recebeu honras da profissão pela elegância e o luxo de sua moda.

A direção artística da Maison Guy Laroche é atualmente de Adam Andrascik, um jovem e talentoso designer britânico, da Central Saint Martins School, anteriormente na Gucci.

Guy Laroche - Perfumes

O início dos perfumes de Guy Laroche remonta a 1966, com o lançamento do perfume Fidji, um perfume intimamente ligado à imagem de um estilista de prestígio. "A mulher é uma ilha, Fiji é o seu perfume", um slogan poderoso para um sonho de fuga para uma ilha irreal. Florida e ensolarada, Fiji tem sido um enorme sucesso desde o seu lançamento. Ainda hoje pertence a esses perfumes clássicos essenciais.

A primeira linha para homens: Drakkar viu a luz do dia em 1972. Dez anos depois, Drakkar Noir apareceu, um perfume poderoso e sedutor que ocupava o topo das vendas de perfumes masculinos em todo o mundo.
Outras fragrâncias desapareceram agora: J'ai Osé, Eau Folle, para deixar a marca focar em seus dois pilares essenciais

After Shave

After Shaving: How to Protect Your Skin?

Whether with a manual or electric razor, shaving tends to irritate the skin. Redness, cuts, pimples, ingrown hairs, in short, so many problems when we shave regularly. That's why applying an aftershave cream is as important as shaving itself. Between cuts, redness, and irritation, it's essential to adopt an aftershave treatment tailored to your skin type.

What is the Purpose of an Aftershave Lotion?

The skin becomes very sensitive after the razor blade passes over it, so it needs to be soothed. This is where aftershave treatment comes into play, whether it's a balm or lotion. In fact, the latter helps to moisturize the skin, improve the healing of cuts, and provide a refreshing sensation.

What Should You Do After Shaving?

The first thing to do after shaving is to wash your face with cold water. Cold water will remove any remaining foam while closing the pores of the skin. Then, pat your face dry with a towel. Above all, avoid rubbing, as it will further irritate the skin. Next, apply an aftershave product to soothe and moisturize the skin. Avoid treatments that contain alcohol, as they can promote skin irritation. Regular exfoliation should be done to soften beard hair. It will also refine the texture of the skin and remove dead cells. However, remember that it's not recommended to exfoliate immediately after shaving, as your skin will be even more sensitive. Preferably, exfoliate in the shower before shaving.

What Aftershave Lotion for What Skin Type?

Having smooth and healthy skin after shaving also depends on the choice of post-shave products. It's important to choose the treatment according to your skin type:

• For sensitive skin: use alum stone. After shaving, apply the stone to the shaved skin to soothe, especially in areas with visible cuts.
• For dry skin: use an aftershave balm as it soothes and moisturizes the skin.
• An alcohol-free aftershave lotion is the trick for oily skin; it will tone the skin.
• For normal skin, classic aftershave balm and lotion will be suitable.

In all cases, I recommend using a good moisturizer in the morning and at night to soothe the skin and allow hair to grow properly without irritating the skin.

Why Opt for Natural Products?

The skin needs immediate repair after shaving. That's why the use of organic products is recommended. They have the power to soothe the skin and prevent any irritation. Organic care is recommended for sensitive skin after shaving. A healing and soothing product made from aloe vera, vegetable oil, or calendula is ideal. It's also possible to make your aftershave lotion. Today, there are many recipes prepared with 100% natural products, such as those with chamomile and organic apple cider vinegar.

Beard

How to Have a Beautiful Beard?

Are you a bearded man who likes to take care of your appearance? But do you not always know how to care for your beard? Don't worry, we're here to provide you with all the advice from our experts.
The question "How to have a beautiful beard?" often comes to the lips of enthusiasts! That's why we've decided to share our tips and secrets with you. Happy reading!

To have a good beard, follow our advice, it's easy

First of all, know that the transition from smooth and shaved skin to a thick and elegant facial hair doesn't happen quickly or naturally! In fact, letting facial hair grow without maintaining it will result in an unruly, coarse, and slightly silky beard. That's not exactly what you're looking for! No, you want to have a good beard.

Be patient!

So, for this, there are simple tips, but you'll have to follow them daily. Your first ally in having a beautiful beard will be patience. It's a well-known fact that those who can wait will need a minimum period of 5 to 6 weeks to see the first result.

Regular Trimming

Our second piece of advice, and no less important, is to trim it regularly to avoid unkempt styles. Trimming once a week will allow you to maintain a neat appearance. Trimming weekly strikes the perfect balance to prevent it from becoming too bushy.
Not all hairs grow at the same rate, so you'll quickly have more in some areas than others. Choosing a good beard trimmer will allow you to easily cut the thicker areas. Avoid, of course, going over very sparse areas, as it would create a messy look.

Hydrate Your Beard

Having a beautiful beard also requires aesthetic consideration. In fact, natural beard hair tends to dry out the skin and, consequently, the hair at the root. This will have direct consequences: itching, an uncomfortable sensation, possible redness, and dry hair.
To give it a silky appearance, you'll need to moisturize it! To do this, nothing could be simpler: take a special beard moisturizing oil and apply a few drops to the palm of your hand. Rub your hands together to warm the oil. Now apply it to your beard, not forgetting any part of your face. This will restore vitality and a soft shine to your beard.
The added bonus will be the pleasant scent left by the oil on your face. Opt for an organic, alcohol-free product to respect your skin and avoid making things worse.

Having a Beautiful Beard Requires Mastery of Your Shaving Accessories

Once again, you'll need to be patient and careful in following our advice. Achieving a beautiful beard requires mastery of your tools and perfect knowledge of each area of your face. Your face will have to be divided into several parts. First, the upper area, from the chin to the ears. To trim this area properly, use a comb and draw an imaginary line from the top of the ear to the corner of the lips.
If you're meticulous (or imprecise), you can even draw this line with a pencil to avoid mistakes! Then cut everything above this line and then shave the same area. Why not just shave directly? Because shorter hair is easier to shave, and the razor sits lower. A little tip for shaving areas like this with precision: use a shaving oil for visibility of the area you're shaving. This will allow the blade to glide without catching.

The mustache is also an area you should pay attention to. To trim it, follow its direction downward to find its natural triangular shape. For short beards, a trimmer will be sufficient to maintain it, but for longer ones, you'll need to use special scissors for precision.

Treat Your Facial Hair Daily

Now that your shape is under control, think about a few last essential points for a harmonious result. First, daily combing is imperative. Ideally, twice a day: in the morning after your shower and at night before bedtime. Opt for a keratin comb or a wooden brush. Avoid plastic combs that generate static electricity and puff up the hairs.
Remember to clean your beard thoroughly; once every two days is the ideal pace. Doing it once a day can damage the hairs by force. To wash it, nothing could be simpler; there are special shampoos that respect your hair and skin. Shampoo softens and relaxes the hair to restore softness and vitality.

Hygiene

Daily Hygiene: Essential Products for Good Body Care

Personal hygiene is a crucial part of our daily routine, contributing significantly to our comfort and overall health. Unlike historical times when bathing was considered unsanitary, today, maintaining daily hygiene is a common practice. To cater to all your daily hygiene needs, explore our extensive selection of care products and accessories!

What is Personal Hygiene?

Personal hygiene encompasses daily actions such as handwashing, hair washing, body cleansing, and dental care. Whether it's a quick routine for those on-the-go or a relaxation ritual for others, maintaining good personal hygiene has become a habit. Complete personal hygiene includes:

• Body washing
• Hair washing
• Face washing
• Handwashing
• Teeth brushing
• Nail care

Each of these routines should be performed regularly based on the type of care and specific needs, considering factors like dermatological profile or hair type.

Why Practice Personal Hygiene?

Surprisingly, the importance of daily hygiene habits has historical roots. Over time, the proliferation of diseases has been directly linked to hygiene habits and access to water. Washing is crucial to:

• Prevent the spread of diseases
• Prevent inflammation and irritation by combating the proliferation of germs
• Combat body odor
• Enable the skin to defend against potential pathogens

How Often Should You Maintain Good Hygiene?

The frequency of washing hair, body, or face depends on skin condition, climate, and health. General guidelines include:

• Bathing: Once a day, for a maximum of 15 minutes. Water should not be too hot to avoid weakening the skin's hydrolipidic film.
• Hair washing: 1 to 4 times a week, depending on hair type.
• Face washing: Twice a day, in the morning and at night.
• Teeth brushing: 2 to 3 times a day, after the main meals.
• Nail cleaning: Daily, as soon as impurities accumulate.

These are general indications; adapt them to your needs!

The Best Daily Hygiene Products for Effective Cleansing

There are numerous products for body, skin, hair, and teeth. A variety of formulas cater to all skin types, hair types, and specific health needs. Choose from:

Gels, foaming cleansers, oils, or creams - the range of body products for bathing is extensive:

• Mild cleansing gel suitable for the face and body care of the entire family.
• Dry skin gel, for use in case of dry skin, to protect the natural hydrolipidic film of the epidermis.
• Bath oils, suitable for dry or atopic skin, with a soap-free formulation that cleans and protects naturally fragile skin.
• Bar soap, practical and easy to use, available in traditional or "soap-free" versions for dry skin.

Enhance hygiene with cleansing products and a good bubble bath. The bathing moment is a precious relaxation time for many people.

For enjoyable moments and to provide your skin with products tailored to its needs, choose:

• Bath foams with delightful fragrances that will give your bath a creamy texture and invite relaxation.
• Bath oils, designed to neutralize the drying action of limestone and give those with fragile skin (especially babies and those with atopic skin) the chance to enjoy a good bath without feeling their skin tighten.
• Fragrant and effervescent bath bombs that will envelop you in sparkling bubbles and leave your skin soft.
• Bath salts with many virtues, softening, remineralizing, or even relaxing for the joints.

Deodorants and Antiperspirants to Ward Off Body Odor

Body odor due to sweat fermentation on the skin can be particularly embarrassing and a source of social discomfort. Choose from spray, stick, roll-on, with or without aluminum, 100% natural, or with original fragrances:

• Deodorant: Odor-neutralizing and a beauty accessory, deodorant conceals body odors and reduces their intensity by limiting bacterial proliferation responsible for their production.
• Foot deodorant: Under exertion, our feet remain confined all day in closed shoes and face the humid environments of baths or pools. It happens that they become a source of unpleasant odors due to sweat maceration. Foot deodorants act by preventing perspiration emission and camouflaging it, just like traditional deodorants applied to the armpits. They are adapted to the specific environment of the feet and their thicker skin.
• Antiperspirant: While deodorant conceals, antiperspirant acts at the source by preventing sweat release and maintaining a dry environment where bacteria cannot proliferate.

Perfect Ears and Nose with Proper Care

Ears and the nose are often overlooked in our daily care! However, they are true gateways to our body. Special attention should be given to them by performing gentle yet effective interventions to remove impurities without attacking their fragile mucous membrane:

• For nose hygiene: Dry nose, stuffy nose due to a dust-rich environment. Take care of the cleanliness and health of your nose using a natural nasal spray, saline solution to unclog the nostrils, and why not, use tweezers to get rid of unsightly nose hairs.
• For ear hygiene: Our fragile pinnae protect themselves from attacks, especially through wax production. Useful in small quantities, accumulated wax can, however, be a source of irritation or even earwax plugs. To get rid of it, use a cotton swab at the entrance of the ear and dilute this unwanted "wax" with an ear spray.

Caring for the Skin on Your Hands

Hands are the main vectors of diseases; it's no wonder that handwashing is one of the first hygiene practices taught to children! Hands are our main tools in daily life, coming into contact with many objects: doorknobs, mobile phones, toilets, computer keyboards. So many germ nests, vectors of potential diseases!

After using the bathroom, before eating, but also after using public transport, make sure to wash your hands with due care. Both to protect yourself and to safeguard the health of vulnerable people around you!

Practical and intelligent daily hygiene products:

• Hand soap: In the form of bar soap or pump dispenser, hand soaps are available in all public places! In all textures (foam, oil, gel) and fragrances, they combine hygiene and sensory pleasure.
• Disinfectant gel: It's not always easy to have a sink and soap nearby! To ensure hand hygiene in all situations (especially in public transport or during an epidemic), make sure to keep a bottle of hydroalcoholic gel in your bag or desk drawer, which will eliminate a large portion of bacteria present on your hands and give you an intense feeling of freshness.
• Antiseptic wipes: Practical and easy to use, wipes moistened with antiseptic solution are your allies against germs. They allow you to quickly wash your hands and feet.

Products and accessories designed to facilitate your hygiene ritual are immense. Simplify your life!

Make your physical hygiene a true pleasure every day!

Essential for your health and comfort, good daily personal hygiene is fundamental to your well-being. Easy to set up and transformed into a true relaxation ritual thanks to the vast range of existing skin products, daily hygiene is now a source of comfort and pleasure. Choose the formulas and accessories that correspond to your desires and needs!