Desde 1730, a equipe de perfumistas de Floris tem criado fragrâncias exclusivas e atemporais nos bastidores da Jermyn Street, 89, Londres. Hoje, a casa projeta seus perfumes sob a direção de Edward Bodeham, o nariz oficial da Maison Floris, pertencente à 9ª geração da família.
Em 2016, Floris tornou-se a casa de perfumes oficial da London Collections Men 2016. Convencida do papel crucial desempenhado pelo British Fashion Council na promoção de grandes estilistas e marcas britânicas, a casa de Floris lançou nesta ocasião as suas fragrâncias masculinas e para o Casa. As garrafas trazem também o brasão da família real, do qual a casa é fornecedora oficial.

Tratamento das Mãos

Hand Care

For dreamy hands and fairy fingers, take some care.
Hands are exposed and subjected to external aggressions daily, making them fragile.
Several factors weaken them and accelerate the aging of the skin: cold, sun, and the use of chemical products.

Sensitive Hands

The skin of the hands is extremely thin and fragile. Naturally dry, it contains few sebaceous glands that promote the production of natural protection, making them more vulnerable.
The epidermis of the hands is poorly hydrated. The synthesis of natural hydration factors is much lower compared to the face. This leads to almost continuous dehydration, requiring the use of products capable of compensating for this deficiency and, consequently, stopping the acceleration of hand aging.

Accelerating Factors for Hand Aging

•    Cold, the number one enemy. A real enemy of hands, cold reduces the skin's natural defenses and affects its protection. Dry skin becomes more vulnerable, and sebaceous glands see their secretion slowed down by the cold. Irritations and cracks appear. To fight the drop in temperature, blood flow is slower, and the skin, less well-nourished, shrinks.

•    Household products. Detergents alter the protection of the epidermis and weaken the hands. The repeated use of these products and the frequent contact of hands with water increase the risk of bacterial infections.

•    The sun. Like the cold, the sun is also harmful to the fragile skin of the hands. It dries and wrinkles it.

To Repair Damaged Hands

1.    Use moisturizers concentrated in glycerin, which leave a protective film on the skin's surface.
2.    Cover your hands with vaseline or paraffin and wear cotton gloves overnight. Your hands will be like new in the morning.
3.    Moisturize your hands with creams throughout the winter.

Men's Cosmetics

Men and Cosmetics: A Sector That Is Not Going Through a Crisis!

If in the 90s the men's cosmetics market went unnoticed (only 4% admitted to using products for male skin), today, 50% regularly use dedicated products. With a growth three times higher than the female cosmetics market, the "grooming" market has truly exploded.
But what has changed in the last decade? On the one hand, today's man is increasingly concerned about his appearance. In a constantly evolving society, it has become essential to present the best and, therefore, take care of his skin. On the other hand, there is a real shift in mentality. Taking care of oneself in the male gender is no longer a taboo, neither for men nor for women. Hygiene is no longer synonymous with virility or femininity but with well-being, and in recent years, well-being and health have become priorities for most men.

What Products Work?

If men's cosmetics were initially limited to basic hygiene products, such as shampoos, shower gels, or after-shave products, the line has expanded considerably to now meet all the specific needs of each man.
Among the most popular products, we find at the top of the ranking skincare, especially moisturizers and anti-aging.
Naturally thicker than female skin, it was thought that men's skin was more resistant and less demanding of care. But it also has its weaknesses and requires proper care.
In fact, testosterone increases sebum secretion, making the skin oily. It also contains more collagen affecting wrinkles: although they appear later than in women, they are more pronounced and deep.
Finally, and last but not least, shaving weakens the skin, more prone to irritations and ingrown hairs, usually more damaged than female skin.
But in recent years, other products have also been successful, such as beard oils, hair color, slimming creams, or depilatory products.

With new trends emerging in men's magazines and the constant desire to look younger and more dynamic, men are becoming increasingly demanding. And brands have understood that these gentlemen no longer wanted to sneak into their partner's beauty products but use specific cosmetics, especially for men.

What Are Men Really Looking For?

Whether online or in stores, men do not randomly buy a product. Men's consumption habits are clearly different from women's. If they managed to take the example of their mother or grandmother, men are self-taught in this area. That is why their priority remains efficiency. Men are looking for products that make their lives easier.

Why Do Men Prefer to Buy Online?

With a broader, usually more dedicated offering, but also with detailed web content or video tutorials, men mainly buy online. The web is a perfect match for their lifestyle and what they are looking for: speed and efficiency without giving up advice. But that's not all. There is still a certain shyness that leads men to prefer online sales sites rather than stores. Certain male needs have not yet become part of popular habits. Thus, a man who wants to buy hair color or a depilatory cream more easily turns to the web than to a store consultant. Men's cosmetics are, therefore, doing well because taking care of oneself has never been so trendy! So go ahead and give yourself all the attention you deserve!

Cosmetics

Introduction to Cosmetics

Cosmetics are non-medicinal substances and preparations intended to come into contact with different surface parts of the human body (e.g., epidermis, teeth, nails, hair, lips, etc.) with the goal of minimal risk. They do not act in depth and are not essential for the proper functioning of the body. Instead, they are reserved for body care, beauty, and cleanliness, with their sole purpose being to cleanse, beautify, protect, and perfume the body.

It's important not to confuse cosmetics with cosmetic: cosmetics refer to the world of skincare, all techniques, processes, and products used for beautification, while cosmetic is the product itself.

To Use or Not to Use Cosmetics?

Cosmetics come in various forms (gels, creams, emulsions, lotions, etc.) and serve the purpose of well-being without acting as medicines. All cosmetics have a roughly similar composition, consisting of excipients, active substances, and additives.

• Excipient: It allows the active substance to act where it should. Common excipients include water, oils, and alcohol, with natural alternatives like sweet almond, avocado, or shea butter. Silicones, on the other hand, are synthetic excipients.
• Active Substance: Gives the cosmetic "care" properties and is not the most significant substance in terms of product quantity. Examples include zinc, vitamins, clay, and various fruits and vegetables.
• Additive: Enhances and stimulates the cosmetic's action. Cosmetic additives include preservatives, antioxidants, colorants, and adjuvants for coloring, perfuming, foaming, etc.

Cosmetics include:

• Hygiene products for the body, such as toothpaste, shower gel, shampoo, deodorant.
• Skin products, often in cream form, like anti-wrinkle cream, day and night cream, lip balm, face mask, etc.
• Hair products, directly applied to the hair, such as conditioner, hair spray, gel, dyes.
• Makeup products, predominantly used by women, including mascara, eyeliner, gloss, foundation, blush, lipstick, nail polish, self-tanner.
• Perfume, cologne, and toilet water.
• Sunscreen products to protect the skin from UV rays, like sunscreens, post-exposure lotions, and creams.
• Shaving and depilatory products, such as shaving foam, post-shave foam, and depilatory cream.
• Bath and shower preparations, such as bath salts, foaming bath, and bath oil.

Not considered cosmetics:

• Food products, as cosmetics cannot be consumed.
• Medicines or drugs, as cosmetics do not have curative properties.

Cosmetics and Their History:

The earliest use of cosmetics dates back almost as far as humanity. Prehistoric people produced body paints from mineral sources mixed with fatty substances.

In ancient times, civilizations like the Egyptians, Babylonians, and Hebrews used cosmetics for magical, medical, and ritualistic purposes, including body and face paints, oils, perfumes, and ointments.

During the Middle Ages, cosmetics were primarily used to represent the Western feminine ideal of pale skin and rosy cheeks, but these products were only available to the wealthy.

In the 18th century, cosmetics became more accessible to all social classes, and the consumption of perfumes increased during the Renaissance. However, awareness grew about certain cosmetic ingredients like lead, which could harm the skin or even lead to death.

Since the 20th century, with industrialization, cosmetics have become more diverse and affordable, often made with synthetic or petroleum-derived ingredients.

Today, cosmetics are used for personal satisfaction, to feel beautiful and confident. Men are increasingly using cosmetics, and they are used across all generations for various purposes, from baby care to anti-aging creams for the elderly.