Lendária inovadora e empreendedora incansável, Elizabeth Arden criou a indústria da beleza nos Estados Unidos há um século. Nascida Florence Nightingale Graham, ela deixou sua área rural no Canadá para Nova York, onde abriu o primeiro Red Door Spa na Quinta Avenida em 1910.

Elizabeth Arden acreditava firmemente que a beleza não deveria ser apenas uma aplicação de maquilhagem, mas uma cooperação inteligente entre ciência e natureza, a fim de capitalizar os melhores ativos naturais das mulheres. A empresária acompanhou seu mantra toda a sua vida, segundo a qual "ser bonita e natural é um direito que toda mulher adquiriu ao nascer".

Arden criou produtos para o cuidado da pele que embelezam, não mascaram a pele. Depois de apresentar o conceito de beleza completa, que promoveu notavelmente cuidados com a pele de qualidade, boa nutrição e exercício, ela aplicou-o com sabedoria, enquanto procurava continuamente adotar um método científico em fórmulas para cuidados com a pele.

Arden não se comprometeu a tornar sua visão uma realidade, a criar novos produtos que serão os melhores produtos, além de oferecer embalagens e serviços que não apenas as mulheres precisam, mas também que desejam . Se você está pensando no culto clássico Eight Hour Cream, seu lendário perfume Blue Grass ou um batom vermelho ousado que combina com as cores dos uniformes femininos da Segunda Guerra Mundial, a lista de As inovações de beleza de Elizabeth Arden são longas.

Ela foi a primeira a introduzir maquilhagem para as mulheres na América do Norte e também foi pioneira na criação de "transformações de beleza". Com o lançamento do Ardena Skin Tonic, a empresa se tornou a primeira a integrar o nome de seu fundador ao de um de seus produtos. Arden desenvolveu os primeiros produtos de beleza em formato de viagem, assim como ela foi a primeira na indústria de maquilhagem a treinar e enviar pessoalmente uma equipe de manifestantes e vendedores ambulantes para o campo.

No início dos anos 30, Arden já havia aberto spas da Red Door na maioria das capitais da moda em todo o mundo e então orgulhosamente reconheceu suas realizações ao proclamar que havia apenas três nomes americanos conhecidos em todos eles. os cantos do planeta: as máquinas de costura Singer, Coca-Cola e Elizabeth Arden. Através de todas as suas realizações, a Sra. Arden conseguiu criar um novo império e uma nova indústria.

O espírito empreendedor de Elizabeth Arden e a constante busca por inovação, qualidade e excelência permaneceram no coração das fundações da empresa até hoje.

Deodorant and Body Mist

How to Choose Your Deodorant?

We can say that perspiration is a necessary evil because it regulates body temperature, but it can also be the source of unpleasant odors. Fortunately, deodorants exist. However, based on needs and skin sensitivity, you still need to know how to choose the one that suits you best.
To feel fresh all day, only one solution: impeccable personal hygiene and a bit of deodorant. But amid controversies around aluminum salts and the virtues of Alum stone, we often lose our way.

However, choosing your deodorant is not that complicated. Lesson in four steps:

1) Deodorant or Antiperspirant?

First, you need to differentiate between deodorant and antiperspirant. Because, even though we now find products under the name "deodorant" with two functions, they originally have very distinct roles.
 • Deodorants exist to mask perspiration odors by limiting the proliferation of bacteria responsible for these odors;
• Antiperspirants exist to block and limit perspiration secretion. They act on sweat glands, blocking them and interrupting the perspiration process. However, while they bring real comfort, antiperspirants block a natural process that is useful for maintaining the body temperature at 37°C.
If you suffer from intense perspiration, opt for antiperspirants that will be more effective than simple "odor disguises." However, today we find deodorants on the market that combine two actions: blocking perspiration first and masking bad odors.

2) With or Without Aluminum Salt?

Most deodorants contain aluminum salts because they play an antiperspirant role. A few years ago, a controversy arose regarding the health risks of these salts. However, even though they have been implicated in the onset of breast cancer, no study has been able to categorically prove the link between cancer and aluminum salts.

After the fear of these suspicions, some brands wanted to find an alternative to aluminum salts, mainly acting on the natural side and praising the antiperspirant properties with Alum stone. But manufacturers often forget to specify that this mineral also contains aluminum salt.

3) Stick or Spray, Each Has Its Advantages

Between the stick and the spray, it's all a matter of personal choice. There is still a slight difference: sticks have a much higher concentration of aluminum salts and are therefore more effective than sprays. However, sprays provide a much more intense feeling of freshness than a simple stick.

4) Deodorant, Beware of Skin Intolerance

If you have sensitive skin, be careful with deodorants. They often contain alcohol (perfume and antiseptics) that can dry out or even irritate your epidermis. As proof, it's the very unpleasant sensation we all feel after spraying our freshly shaved armpits! Guaranteed stinging!
In addition, the antibacterials and antiseptics contained in deodorants can be allergenic, as well as essential oils. So, be attentive and, according to your sensitivity, always read the list of compounds to ensure the right product purchase.

Body and bath products for women

Body and Bath Products for Women: Caring for Your Well-being

Body hygiene is essential for the health and well-being of all women. In addition to keeping the skin clean, suitable body hygiene products can offer additional benefits such as hydration, protection, and pleasant fragrances. In this article, we will discuss the importance of body hygiene products for women and highlight some essential items that can help promote a complete and satisfying care routine.

1. Soaps and Shower Gels:

Soap or shower gel is one of the basic body hygiene products. Choosing a gentle product suitable for your skin type is essential. For women with sensitive skin, it is recommended to opt for hypoallergenic soaps or those formulated specifically for delicate skin. Shower gels can also provide additional hydration, thanks to ingredients such as aloe vera, natural oils, or shea butter.

2. Body Scrubs:

Body scrubs are great allies for removing dead skin cells and leaving the skin softer and more radiant. There are options with different levels of exfoliation, from gentle scrubs for daily use to more intense formulas for deep exfoliation. By using a body scrub regularly, you will promote cell renewal and prepare the skin for better absorption of moisturizers and other body care products.

3. Body Moisturizers:

Adequate skin hydration is essential to keep it healthy and radiant. Body moisturizers help nourish and protect the skin, preventing dryness and flaking. Choose moisturizers formulated for your skin type, whether it's dry, normal, oily, or sensitive. There are products enriched with ingredients such as shea butter, natural oils, and vitamins that provide intense and lasting hydration.

4. Deodorants:

Deodorants are essential to keep freshness and body odor under control. They help prevent unpleasant odors caused by excessive sweating, offering protection throughout the day. There are different types of deodorants available, including antiperspirants that also reduce sweat production. Choose an option suitable for your skin type and preference, considering factors such as fragrance, durability, and formulation without alcohol or parabens, if necessary.

5. Intimate Products:

Intimate hygiene is an important part of feminine care. Specific products for the intimate area, such as intimate soaps and wet wipes, can help maintain pH balance and vaginal flora health. These products are formulated with gentle ingredients and respect the sensitivity of the intimate area. It is important to avoid using regular soaps in this region, as they can cause irritation and disrupt the natural pH.

6. Depilatory Creams:

Depilatory creams are a practical and painless option for removing unwanted hair. They work by dissolving hair on the skin's surface, leaving it smooth and soft. When choosing a depilatory cream, make sure it is suitable for body use and follow the application and waiting time instructions correctly to avoid irritation. Remember to perform a sensitivity test in a small area before applying the cream to a larger region.

7. Foot Care:

Feet also deserve special attention when it comes to body hygiene. Products such as exfoliants, moisturizing creams, and refreshing sprays can help keep the feet clean, soft, and free of odors. Regularly exfoliating the feet removes dead cells and calluses, while hydration helps prevent dryness and fissure formation.

Conclusion:

Body hygiene products for women play an essential role in maintaining health, hygiene, and well-being. From soaps and shower gels to body moisturizers, deodorants, and intimate products, each one plays an important role in personal care routines. When choosing these products, consider your skin type, personal preferences, and any specific needs.

Remember that body hygiene is not just about cleanliness but also about caring for the skin, keeping it hydrated and protected. By adopting a complete and consistent care routine, you will be contributing to the health of your skin and promoting a sense of well-being throughout your body. Be sure to try different products and find those that best suit your individual needs.

Hygiene

Daily Hygiene: Essential Products for Good Body Care

Personal hygiene is a crucial part of our daily routine, contributing significantly to our comfort and overall health. Unlike historical times when bathing was considered unsanitary, today, maintaining daily hygiene is a common practice. To cater to all your daily hygiene needs, explore our extensive selection of care products and accessories!

What is Personal Hygiene?

Personal hygiene encompasses daily actions such as handwashing, hair washing, body cleansing, and dental care. Whether it's a quick routine for those on-the-go or a relaxation ritual for others, maintaining good personal hygiene has become a habit. Complete personal hygiene includes:

• Body washing
• Hair washing
• Face washing
• Handwashing
• Teeth brushing
• Nail care

Each of these routines should be performed regularly based on the type of care and specific needs, considering factors like dermatological profile or hair type.

Why Practice Personal Hygiene?

Surprisingly, the importance of daily hygiene habits has historical roots. Over time, the proliferation of diseases has been directly linked to hygiene habits and access to water. Washing is crucial to:

• Prevent the spread of diseases
• Prevent inflammation and irritation by combating the proliferation of germs
• Combat body odor
• Enable the skin to defend against potential pathogens

How Often Should You Maintain Good Hygiene?

The frequency of washing hair, body, or face depends on skin condition, climate, and health. General guidelines include:

• Bathing: Once a day, for a maximum of 15 minutes. Water should not be too hot to avoid weakening the skin's hydrolipidic film.
• Hair washing: 1 to 4 times a week, depending on hair type.
• Face washing: Twice a day, in the morning and at night.
• Teeth brushing: 2 to 3 times a day, after the main meals.
• Nail cleaning: Daily, as soon as impurities accumulate.

These are general indications; adapt them to your needs!

The Best Daily Hygiene Products for Effective Cleansing

There are numerous products for body, skin, hair, and teeth. A variety of formulas cater to all skin types, hair types, and specific health needs. Choose from:

Gels, foaming cleansers, oils, or creams - the range of body products for bathing is extensive:

• Mild cleansing gel suitable for the face and body care of the entire family.
• Dry skin gel, for use in case of dry skin, to protect the natural hydrolipidic film of the epidermis.
• Bath oils, suitable for dry or atopic skin, with a soap-free formulation that cleans and protects naturally fragile skin.
• Bar soap, practical and easy to use, available in traditional or "soap-free" versions for dry skin.

Enhance hygiene with cleansing products and a good bubble bath. The bathing moment is a precious relaxation time for many people.

For enjoyable moments and to provide your skin with products tailored to its needs, choose:

• Bath foams with delightful fragrances that will give your bath a creamy texture and invite relaxation.
• Bath oils, designed to neutralize the drying action of limestone and give those with fragile skin (especially babies and those with atopic skin) the chance to enjoy a good bath without feeling their skin tighten.
• Fragrant and effervescent bath bombs that will envelop you in sparkling bubbles and leave your skin soft.
• Bath salts with many virtues, softening, remineralizing, or even relaxing for the joints.

Deodorants and Antiperspirants to Ward Off Body Odor

Body odor due to sweat fermentation on the skin can be particularly embarrassing and a source of social discomfort. Choose from spray, stick, roll-on, with or without aluminum, 100% natural, or with original fragrances:

• Deodorant: Odor-neutralizing and a beauty accessory, deodorant conceals body odors and reduces their intensity by limiting bacterial proliferation responsible for their production.
• Foot deodorant: Under exertion, our feet remain confined all day in closed shoes and face the humid environments of baths or pools. It happens that they become a source of unpleasant odors due to sweat maceration. Foot deodorants act by preventing perspiration emission and camouflaging it, just like traditional deodorants applied to the armpits. They are adapted to the specific environment of the feet and their thicker skin.
• Antiperspirant: While deodorant conceals, antiperspirant acts at the source by preventing sweat release and maintaining a dry environment where bacteria cannot proliferate.

Perfect Ears and Nose with Proper Care

Ears and the nose are often overlooked in our daily care! However, they are true gateways to our body. Special attention should be given to them by performing gentle yet effective interventions to remove impurities without attacking their fragile mucous membrane:

• For nose hygiene: Dry nose, stuffy nose due to a dust-rich environment. Take care of the cleanliness and health of your nose using a natural nasal spray, saline solution to unclog the nostrils, and why not, use tweezers to get rid of unsightly nose hairs.
• For ear hygiene: Our fragile pinnae protect themselves from attacks, especially through wax production. Useful in small quantities, accumulated wax can, however, be a source of irritation or even earwax plugs. To get rid of it, use a cotton swab at the entrance of the ear and dilute this unwanted "wax" with an ear spray.

Caring for the Skin on Your Hands

Hands are the main vectors of diseases; it's no wonder that handwashing is one of the first hygiene practices taught to children! Hands are our main tools in daily life, coming into contact with many objects: doorknobs, mobile phones, toilets, computer keyboards. So many germ nests, vectors of potential diseases!

After using the bathroom, before eating, but also after using public transport, make sure to wash your hands with due care. Both to protect yourself and to safeguard the health of vulnerable people around you!

Practical and intelligent daily hygiene products:

• Hand soap: In the form of bar soap or pump dispenser, hand soaps are available in all public places! In all textures (foam, oil, gel) and fragrances, they combine hygiene and sensory pleasure.
• Disinfectant gel: It's not always easy to have a sink and soap nearby! To ensure hand hygiene in all situations (especially in public transport or during an epidemic), make sure to keep a bottle of hydroalcoholic gel in your bag or desk drawer, which will eliminate a large portion of bacteria present on your hands and give you an intense feeling of freshness.
• Antiseptic wipes: Practical and easy to use, wipes moistened with antiseptic solution are your allies against germs. They allow you to quickly wash your hands and feet.

Products and accessories designed to facilitate your hygiene ritual are immense. Simplify your life!

Make your physical hygiene a true pleasure every day!

Essential for your health and comfort, good daily personal hygiene is fundamental to your well-being. Easy to set up and transformed into a true relaxation ritual thanks to the vast range of existing skin products, daily hygiene is now a source of comfort and pleasure. Choose the formulas and accessories that correspond to your desires and needs!