Lendária inovadora e empreendedora incansável, Elizabeth Arden criou a indústria da beleza nos Estados Unidos há um século. Nascida Florence Nightingale Graham, ela deixou sua área rural no Canadá para Nova York, onde abriu o primeiro Red Door Spa na Quinta Avenida em 1910.

Elizabeth Arden acreditava firmemente que a beleza não deveria ser apenas uma aplicação de maquilhagem, mas uma cooperação inteligente entre ciência e natureza, a fim de capitalizar os melhores ativos naturais das mulheres. A empresária acompanhou seu mantra toda a sua vida, segundo a qual "ser bonita e natural é um direito que toda mulher adquiriu ao nascer".

Arden criou produtos para o cuidado da pele que embelezam, não mascaram a pele. Depois de apresentar o conceito de beleza completa, que promoveu notavelmente cuidados com a pele de qualidade, boa nutrição e exercício, ela aplicou-o com sabedoria, enquanto procurava continuamente adotar um método científico em fórmulas para cuidados com a pele.

Arden não se comprometeu a tornar sua visão uma realidade, a criar novos produtos que serão os melhores produtos, além de oferecer embalagens e serviços que não apenas as mulheres precisam, mas também que desejam . Se você está pensando no culto clássico Eight Hour Cream, seu lendário perfume Blue Grass ou um batom vermelho ousado que combina com as cores dos uniformes femininos da Segunda Guerra Mundial, a lista de As inovações de beleza de Elizabeth Arden são longas.

Ela foi a primeira a introduzir maquilhagem para as mulheres na América do Norte e também foi pioneira na criação de "transformações de beleza". Com o lançamento do Ardena Skin Tonic, a empresa se tornou a primeira a integrar o nome de seu fundador ao de um de seus produtos. Arden desenvolveu os primeiros produtos de beleza em formato de viagem, assim como ela foi a primeira na indústria de maquilhagem a treinar e enviar pessoalmente uma equipe de manifestantes e vendedores ambulantes para o campo.

No início dos anos 30, Arden já havia aberto spas da Red Door na maioria das capitais da moda em todo o mundo e então orgulhosamente reconheceu suas realizações ao proclamar que havia apenas três nomes americanos conhecidos em todos eles. os cantos do planeta: as máquinas de costura Singer, Coca-Cola e Elizabeth Arden. Através de todas as suas realizações, a Sra. Arden conseguiu criar um novo império e uma nova indústria.

O espírito empreendedor de Elizabeth Arden e a constante busca por inovação, qualidade e excelência permaneceram no coração das fundações da empresa até hoje.

Women's Fragrances

Perfumes for women chyprus

Feminine citruses in perfumery

Floral fragrances for women

Oriental feminine essences

Specific notes for women's perfumes

Women's perfumes that contain notes of rose

Women's fragrances that contain patchouli

Notes of sage at the heart of women's perfumes

White musk, essential in women's fragrances

Jasmine is widely used in women's perfumes

Match your dress style with your perfume

Harmonize her fragrance with your clothes and your personality

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.