INSPIRAÇÃO, PAIXÃO, COMPROMISSO

40 anos de know-how e paixão, combinados com uma visão: Tradição e inovação são o nosso leitmotiv. A marca de cosméticos DECLARÉ Suíça manteve-se fiel aos seus princípios: em 1978, nossa empresa desenvolveu a primeira linha de cosméticos para peles sensíveis em todo o mundo. Essa base sólida e nosso consistente e inovador desenvolvimento de produtos nos permitiram continuar formulando produtos de cuidados com a pele de alta qualidade para peles sensíveis. Hoje, o DECLARÉ ainda está atendendo às expectativas de pele sensível, atendendo aos desejos e atendendo às exigências de homens e mulheres em todo o mundo. Nossa sede está localizada às margens do Lago Constança e abriga nosso centro de distribuição, treinamento e logística de ponta. A marca DECLARÉ está atualmente disponível em mais de 51 países em todo o mundo


HONESTIDADE E RESPONSABILIDADE

A marca DECLARÉ deriva do verbo latino "declarare" e reflete a filosofia da empresa de mostrar responsabilidade perante sua clientela. Nas palavras de Karl J. Troll:

    Vivemos e respiramos a origem do nome da empresa com convicção. Divulgar, declarar com honestidade e responsabilidade: DECLARÉ não é apenas mais um nome de marca. A marca DECLARÉ incorpora nossa filosofia e constitui a pedra angular de nossos processos e ações de pensamento.


CIÊNCIA E COMPETÊNCIA

Por natureza, a pele sensível é mais fina, mais delicada e mais fina que a pele "normal". Reage a fatores ambientais e influências internas, como o estresse, muito mais rápida e intensamente. Isso pode levar a prurido, alterações na superfície da pele e até envelhecimento prematuro da pele. As inovações científicas do DECLARÉ no campo de cuidados com a pele para peles sensíveis são reconhecidas internacionalmente. Essas descobertas estão incorporadas em nossos produtos altamente eficazes e permitem que nossa marca de cosméticos atenda aos requisitos específicos de pele sensível.

Wrinkle treatments for men

Anti-Wrinkle Cream for Men. Is it still taboo?

Even though cosmetic laboratories primarily target women for the sale of anti-wrinkle creams, men are also affected by skin aging.
Men's skin, generally thicker, experiences the first effects of time after women. At a certain age, the skin loses its elasticity, and the first wrinkles sometimes accompanied by pigmented spots appear.
This process is inevitable because no scientist has yet found a miraculous cure for aging. However, it is possible to slow down the effects of time and thus delay skin aging. Therefore, it is important to carefully choose your anti-wrinkle cream and apply it as soon as possible. Anti-wrinkle creams are not miraculous, but their delaying effects on aging are proven. It won't keep your face young, but the first signs of aging will be slower or faded.

The goals of anti-wrinkle care for men:
•    Faded expression lines
•    Preventing skin aging
•    Who is the anti-aging cream for, and when to start using it?
•    How to use anti-wrinkle cream for men daily?
•    Good habits to follow, in addition to anti-wrinkle cream

The goals of anti-wrinkle care for men

Faded expression lines
The face translates all our feelings through expressions. Several times a day, we smile and laugh, sometimes we are sad, and it shows on our face because small folds are formed. These folds are the main culprits of what is called "expression lines." They are found at eye level, giving wrinkles, crow's feet, on the forehead, frown lines, and on the lips.

Preventing skin aging
But our expressions are not the only ones responsible for the appearance of wrinkles. Fatigue, stress, tobacco, or even a healthy lifestyle can accelerate the skin aging process. A good anti-wrinkle cream will prevent or reduce wrinkles and the main signs of aging. Depending on its composition, it will act on the surface or more deeply. Its action is generally comprehensive and also prevents skin sagging, dark spots, and loss of elasticity.

Who is the anti-aging cream for, and when to start using it?

You should know that from the age of 30, simple hydration is no longer enough to meet the needs of the skin. It is also from this age that elastin fibers begin to renew less, leading to sagging and loss of elasticity.
In the market, you will find various creams and anti-wrinkles that can be used preventively. Thus, you can start using an anti-wrinkle cream or treatment for men from the age of 25. You will acquire the right habits that will allow you to take care of your skin and delay the first signs of aging.
After thirty, applying an anti-wrinkle cream is not a luxury, as it has been proven to visibly reduce the marks of time and delay the onset of the first wrinkles.
These cosmetic treatments are not reserved for mature men; on the contrary, do not wait until you are 40 to use an anti-wrinkle cream. It is proven that the daily use of an anti-wrinkle cream or care before the age of 30 can delay what is genetically programmed for your skin.

How to use anti-wrinkle cream for men daily?

To enjoy all the benefits of your anti-wrinkle cream, you need to apply it correctly. It is important to clean the skin well, emphasizing the eye area, forehead contours, and lips.
Apply a small amount of wrinkle cream on your fingers and stretch the treatment from the inside out and from bottom to top. For visible effectiveness, you will need to apply your anti-wrinkle cream for men every day.
This is how the micro-grooves will be filled, and your skin will gain elasticity and firmness. For even more visible results, you can use an anti-wrinkle cream in the morning when you wake up and at night before going to bed.

Good habits to follow, in addition to anti-wrinkle cream

As we have seen, age is not the only responsible for the appearance of wrinkles and signs of aging. Even if the application of the best anti-wrinkle cream for men has significant effects, it is essential to adopt good habits to preserve the vitality of your skin.
In addition to your anti-wrinkle cream, take care of your diet, avoid prolonged sun exposure, avoid tobacco, and choose a healthy lifestyle. The effects on your face will only be more visible, with all this, your body will be better.
Do not expect miracles, but consider that an anti-wrinkle cream is a serious boost to slow down aging. This daily beauty treatment is also an opportunity to reserve time for yourself and offer yourself a real moment of relaxation. Just like women, you want to protect your skin from the effects of time. It is a trend that can be seen in the ranking of cosmetic products bought by men. Anti-wrinkle creams and care are at the top, ahead of corrective creams, body moisturizers, or even hair coloring products.

Aging spares no one, and that is why it is essential to use an anti-wrinkle cream as soon as possible. Even if your wrinkles are not yet visible, with an effective anti-wrinkle cream, your skin will benefit from good hydration and remain young for longer.

Facial Care

4 Tips for Men's Facial Skin

1- Cleanse Your Face Daily with a Suitable Product for Your Skin Type
Men's skincare is essential, so take advantage of it! Opt for at least one nightly cleansing to eliminate impurities and accumulated pollution throughout the day. If time allows, do it in the morning as well to remove overnight impurities and excess sebum. Cleanse your skin with a foaming gel or cleansing lotion. A facial cleansing gel gently removes impurities and excess sebum, improving microcirculation and reducing irritation. Ideal for sensitive skin reactive to external aggressions.

2- Apply an Age-Appropriate and Skin-Suitable Moisturizing Treatment
Before 30, prioritize moisturizing to prevent skin dehydration. Choose:

• Matifying treatment for normal or oily skin
• Treatment for sensitive skin
• Treatment combating dehydration for dry skin

Between 30 and 40, consider an anti-aging moisturizing cream. After 40, opt for treatments that repair and restructure the skin, addressing signs of aging effectively.

3 - In the Morning, Apply Shaving Foam or Gel According to Your Beard
Use a refreshing wipe or go directly for shaving foam containing active cleaning ingredients. Choose foam that protects the skin from irritations and razor burns for a smooth shave. If you want to style your beard, use a transparent texture for precise shaving.

4- Once or Twice a Week, Apply Exfoliant and a Mask After Cleansing Gel
Before 30, consider a thorough cleansing to restore radiance. Once (for dry skin) or twice (for oily skin) a week, apply an exfoliant after or in place of the cleansing gel. Exfoliation refines the skin and gently removes dead cells, facilitating cream penetration. Follow with a mask that absorbs excess sebum while nourishing and hydrating the skin. After 30, start applying specific anti-wrinkle care once or twice a week. Begin with exfoliation and follow with a revitalizing mask for a smoother and radiant appearance.

Men's Cosmetics

Men and Cosmetics: A Sector That Is Not Going Through a Crisis!

If in the 90s the men's cosmetics market went unnoticed (only 4% admitted to using products for male skin), today, 50% regularly use dedicated products. With a growth three times higher than the female cosmetics market, the "grooming" market has truly exploded.
But what has changed in the last decade? On the one hand, today's man is increasingly concerned about his appearance. In a constantly evolving society, it has become essential to present the best and, therefore, take care of his skin. On the other hand, there is a real shift in mentality. Taking care of oneself in the male gender is no longer a taboo, neither for men nor for women. Hygiene is no longer synonymous with virility or femininity but with well-being, and in recent years, well-being and health have become priorities for most men.

What Products Work?

If men's cosmetics were initially limited to basic hygiene products, such as shampoos, shower gels, or after-shave products, the line has expanded considerably to now meet all the specific needs of each man.
Among the most popular products, we find at the top of the ranking skincare, especially moisturizers and anti-aging.
Naturally thicker than female skin, it was thought that men's skin was more resistant and less demanding of care. But it also has its weaknesses and requires proper care.
In fact, testosterone increases sebum secretion, making the skin oily. It also contains more collagen affecting wrinkles: although they appear later than in women, they are more pronounced and deep.
Finally, and last but not least, shaving weakens the skin, more prone to irritations and ingrown hairs, usually more damaged than female skin.
But in recent years, other products have also been successful, such as beard oils, hair color, slimming creams, or depilatory products.

With new trends emerging in men's magazines and the constant desire to look younger and more dynamic, men are becoming increasingly demanding. And brands have understood that these gentlemen no longer wanted to sneak into their partner's beauty products but use specific cosmetics, especially for men.

What Are Men Really Looking For?

Whether online or in stores, men do not randomly buy a product. Men's consumption habits are clearly different from women's. If they managed to take the example of their mother or grandmother, men are self-taught in this area. That is why their priority remains efficiency. Men are looking for products that make their lives easier.

Why Do Men Prefer to Buy Online?

With a broader, usually more dedicated offering, but also with detailed web content or video tutorials, men mainly buy online. The web is a perfect match for their lifestyle and what they are looking for: speed and efficiency without giving up advice. But that's not all. There is still a certain shyness that leads men to prefer online sales sites rather than stores. Certain male needs have not yet become part of popular habits. Thus, a man who wants to buy hair color or a depilatory cream more easily turns to the web than to a store consultant. Men's cosmetics are, therefore, doing well because taking care of oneself has never been so trendy! So go ahead and give yourself all the attention you deserve!

Cosmetics

Introduction to Cosmetics

Cosmetics are non-medicinal substances and preparations intended to come into contact with different surface parts of the human body (e.g., epidermis, teeth, nails, hair, lips, etc.) with the goal of minimal risk. They do not act in depth and are not essential for the proper functioning of the body. Instead, they are reserved for body care, beauty, and cleanliness, with their sole purpose being to cleanse, beautify, protect, and perfume the body.

It's important not to confuse cosmetics with cosmetic: cosmetics refer to the world of skincare, all techniques, processes, and products used for beautification, while cosmetic is the product itself.

To Use or Not to Use Cosmetics?

Cosmetics come in various forms (gels, creams, emulsions, lotions, etc.) and serve the purpose of well-being without acting as medicines. All cosmetics have a roughly similar composition, consisting of excipients, active substances, and additives.

• Excipient: It allows the active substance to act where it should. Common excipients include water, oils, and alcohol, with natural alternatives like sweet almond, avocado, or shea butter. Silicones, on the other hand, are synthetic excipients.
• Active Substance: Gives the cosmetic "care" properties and is not the most significant substance in terms of product quantity. Examples include zinc, vitamins, clay, and various fruits and vegetables.
• Additive: Enhances and stimulates the cosmetic's action. Cosmetic additives include preservatives, antioxidants, colorants, and adjuvants for coloring, perfuming, foaming, etc.

Cosmetics include:

• Hygiene products for the body, such as toothpaste, shower gel, shampoo, deodorant.
• Skin products, often in cream form, like anti-wrinkle cream, day and night cream, lip balm, face mask, etc.
• Hair products, directly applied to the hair, such as conditioner, hair spray, gel, dyes.
• Makeup products, predominantly used by women, including mascara, eyeliner, gloss, foundation, blush, lipstick, nail polish, self-tanner.
• Perfume, cologne, and toilet water.
• Sunscreen products to protect the skin from UV rays, like sunscreens, post-exposure lotions, and creams.
• Shaving and depilatory products, such as shaving foam, post-shave foam, and depilatory cream.
• Bath and shower preparations, such as bath salts, foaming bath, and bath oil.

Not considered cosmetics:

• Food products, as cosmetics cannot be consumed.
• Medicines or drugs, as cosmetics do not have curative properties.

Cosmetics and Their History:

The earliest use of cosmetics dates back almost as far as humanity. Prehistoric people produced body paints from mineral sources mixed with fatty substances.

In ancient times, civilizations like the Egyptians, Babylonians, and Hebrews used cosmetics for magical, medical, and ritualistic purposes, including body and face paints, oils, perfumes, and ointments.

During the Middle Ages, cosmetics were primarily used to represent the Western feminine ideal of pale skin and rosy cheeks, but these products were only available to the wealthy.

In the 18th century, cosmetics became more accessible to all social classes, and the consumption of perfumes increased during the Renaissance. However, awareness grew about certain cosmetic ingredients like lead, which could harm the skin or even lead to death.

Since the 20th century, with industrialization, cosmetics have become more diverse and affordable, often made with synthetic or petroleum-derived ingredients.

Today, cosmetics are used for personal satisfaction, to feel beautiful and confident. Men are increasingly using cosmetics, and they are used across all generations for various purposes, from baby care to anti-aging creams for the elderly.

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