Fundada em Roma em 1884 por Sotirio Bulgari, um talentoso ourives grego, a marca está se estabelecendo gradualmente como um emblema da excelência italiana por meio de magníficas criações de joias nascidas de um conhecimento incomparável. Ao longo das décadas, a família Bulgari formou um estilo único, caracterizado por combinações espetaculares de cores, volumes requintados e padrões inimitáveis ​​em homenagem às raízes romanas da casa. Fiel à sua herança cultural, a Bvlgari também está por trás de criações inovadoras que reinventam os códigos de jóias e as novas tendências que se tornaram ícones do design contemporâneo.

Do PRATA AO OURO

Os excelentes ornamentos de prata feitos por Sotirio Bulgari, muito apreciados pelos turistas ingleses que permaneceram em Roma durante o tradicional Grand Tour, contribuíram em grande parte para tornar a marca conhecida no início. Após um estabelecimento inicial na Via Sistina, novas lojas estão sendo abertas na Via Condotti e em outras cidades turísticas. Tornam-se parceiros do pai e fundador da marca, os filhos Giorgio e Costantino Bulgari têm a ideia de reorientar os negócios da família na produção de peças da Haute Joaillerie, contando com a experiência do ourives da região. House.

As primeiras criações da Haute Joaillerie da década de 1920 ainda refletem o espírito da escola francesa, misturando diamantes e platina com padrões geométricos e refinados de Art Deco. Foi a partir da década de 1940 que o estilo resolutamente italiano de Bvlgari começou a emergir, dando um lugar de destaque ao brilho ensolarado do ouro amarelo e às ondulações dos modelos Serpenti.

CORES DE OURO E ESTILO ECÉTICO

Em meados da década de 1950, Bvlgari deu um novo passo ao introduzir associações cromáticas ousadas de pedras preciosas e cores. Alegoria das cúpulas da paisagem romana, o cabochão se torna um dos símbolos usados ​​pela marca para glorificar ainda mais as intensas nuances de suas jóias.

No auge da Dolce Vita, a boutique Via Condotti incorpora um ponto de encontro privilegiado entre estrelas de cinema e membros da alta sociedade, aproveitando o renome internacional da marca. Seguindo essa onda de sucesso, no início dos anos 70, a Casa se estabeleceu mais amplamente na Europa e nos Estados Unidos. Os irmãos Bulgari, terceira geração da família, trazem uma nova visão para a marca, com fontes variadas de inspiração - do Extremo Oriente à Pop Art -, refletindo o gosto das mulheres modernas e dinâmicas. Desse espírito de vanguarda, nasceu o relógio BVLGARI BVLGARI, uma criação clássica instantânea e extraordinária.


JÓIAS MODULARES E MATERIAIS SURPREENDENTES

Durante as décadas de 1980 e 1990, a Bvlgari continuou inovando e oferecendo joias versáteis e originais, pensadas para serem usadas de manhã à noite. A jóia modular se torna a resposta da Bvlgari às necessidades de todas as mulheres. Cada elemento único pode ser reproduzido e associado a uma ampla variedade de detalhes preciosos, de hematita a coral, incluindo pavimentação de aço e diamante.

No ritmo de uma criatividade transbordante, materiais surpreendentes vestem relógios e jóias, alcançando novos patamares de sofisticação: aço, porcelana, seda e madeira ultrapassam os limites do luxo e dão vida a criações de "segunda pele", agradáveis ​​de ver, tocar e vestir.

Em 2012, a Bulgari conta com 180 pontos de venda próprios no mundo: o desenvolvimento internacional está acelerado, assim como a aquisição de franquias da marca. O perfume mais antigo foi criado em 1992, perfume unissexo com o nome de Eau Parfumée au Thé Vert, as fragrâncias foram desenvolvidas em colaboração com os perfumistas Annick Menardo, Alberto Morillas, Jacques Cavallier, Sophia Grojsman, Beatrice Piquet, Carlos Benaim, Sophie Labbe, Olivier Polge, Daniela (Roche) Andrier, Nathalie Lorson e Jean-Claude Ellena.

Perfumes for Men

Woody Fragrances for Men:

The woody family is a grouping of predominantly masculine tones. It comprises fragrances with a primary accord of woods such as cedar and sandalwood. Woody notes impart a warm and enveloping character to the composition and blend well with other olfactory families.

Aquatic-Woody Fragrances:

Including essential oils of wood, cedar, sandalwood, patchouli, or vetiver. Aquatic notes add marine or oceanic tones, refreshing the woody notes.

Woody Fragrances:

Offering warm and enveloping tones, combining wood notes with masculine aromatic notes like lavender, sage, basil, or thyme.

Woody-Chypre Fragrances:

Powerful and imposing, these fragrances blend the warm notes of the woody family with strong and luxurious chypre tones, leaving a lasting impression.

Woody-Floral-Musk Fragrances:

Blending warm tones with softened floral notes, often combined with musky notes, especially white musk, adding beautiful sensuality to the perfume.

Spicy-Woody Fragrances:

Spices bring strength and power to the composition, enhancing the initial woody notes with ingredients like pepper, coriander, or cinnamon.

Aromatic Fragrances for Men:

Under aromatic fragrances, we group aromatic herbs like sage, rosemary, lavender, or thyme. It is a highly popular family in men's perfumes, emanating great masculinity. Lavender, widely used in men's perfumery, takes center stage in this family.

Aquatic-Aromatic Fragrances:

Formulated with noble plant materials like lavender, sage, tarragon, gentian, or star anise. Associated with aquatic notes, the composition is both light and very masculine.

Aromatic-Fougère Fragrances:

Combining aromatic notes with fern family notes, highly popular in men's fragrances. Often, a heart with geranium and oakmoss as a base note creates ultra-masculine fragrances.

Aromatic-Fresh Fragrances:

Alongside aromatic notes, often vegetable, we sometimes associate fresh notes. This freshness is usually provided by the citrus family composed of citrus fruits like orange, grapefruit, lemon, or bergamot.

Green-Aromatic Fragrances:

Notes combining with lavender or basil. Among the notes providing more greenery, we find galbanum, lily of the valley, mint, or violet flower. Green aromatic scents are particularly appreciated in summer.

Citrus Fresh Fragrances for Men:

The citrus family is the oldest olfactory family, mainly composing men's cologne. It offers fresh and light tones, sometimes spicy. Here, you will find grapefruit, orange, bergamot, and lemon. Widely used in men's perfumery, citrus fragrance notes blend perfectly with other olfactory families.

Oriental Fragrances for Men:

The oriental family emits warm and sensual notes of vanilla or spices. This family gains its richness from powerful and oriental notes such as cinnamon, precious woods, vanilla, amber, or resins. With its powerful character, the oriental family combines with many tones to offer intense and original fragrances.

Oriental-Fougère Fragrances:

The Oriental family is one of the most popular in perfumery, primarily comprising warm notes. Common oriental notes include resinous smells, balsam, or spices. Fern notes bring great virility to the composition.

Oriental-Spicy Fragrances:

Oriental-spicy fragrances are attention-grabbing scents with strong, potent, and imposing spices that pair well with other spices or various balsams and resins.

Oriental-Woody Fragrances:

With very warm oriental notes, seductive tones like cedarwood, sandalwood, vetiver, or tonka bean are added. Chic, warm, and ultra-seductive, orient

Perfumes

Understanding Perfumes: Types, Composition, and Families

What Are the Different Types of Perfumes?

In a perfume bottle, there isn't just the fragrant substance; the perfume is primarily composed of a carrier whose role is to dissolve the fragrant substances well. There is a finisher, usually a fixative, which helps strengthen the fragrance's tenacity. The fixative is often in the form of iris root powder.
There is an abundance of perfumes, fragrances here and there that fill the shelves of perfumeries worldwide. But what's most impressive is that each of these aromas is unique. So, it's natural to ask the following question:

What are the differences between these fragrances based on?

We can differentiate perfumes based on various criteria. Firstly, there is a difference based on the nature of the medium.
There are 3 types of perfume according to this criterion:
1.    Alcoholic fragrances are the most common; the carrier is pure ethanol. It has the advantage of being very volatile, leaving only the scent on the skin.
2.    Oily fragrances are particularly gentle on the skin.
3.    Solid perfumes, commonly called "perfume concrete," where the perfume components are diluted in a "balm." These scents are applied in small quantities to selected areas.

Furthermore, a distinction can be made even in alcoholic perfumes, according to the content of fragrant compounds. In fact, in our perfumes, we see different names like "eau de parfum" or "eau de toilette." That's where the difference in quality lies, often related to the price difference between perfumes.

•    There are sweet waters or colognes that contain less than 8% fragrant substance. Fixation is about 1 hour.
•    Eau de Toilette has a concentration of 6 to 12%, for a fixation of about 3 hours.
•    Eau de parfum is part of this concentration growth with between 10 and 20% fragrant substance, for a period of several hours.
•    Finally, there are the perfumes themselves, which are composed of 15 to 40% fragrant material and ensure fixation for several days.

Perfume Composition: The Notes

When we talk about perfume, we often talk about notes: top, heart, base notes. They correspond to the composition in fragrant substances of the product:
•    Top notes: these are the first notes, those you feel as soon as the product disperses in the air; fresh notes of citrus fruits or herbs;
•    Heart notes: these are the ones that will smell for several hours, it's the character of the perfume; powerful notes of flowers, fruits;
•    Base notes: these are the notes that will last for several days, that will remain; warm and powerful notes of wood, moss.

Fragrance Families

When we go to a perfumery, we are usually asked what kind of perfume we like: more floral, woody, amber, etc.

There are seven main fragrance families:
1.    Citrus aromas: composed of fruit peels: orange, bergamot, citron;
2.    Floral fragrances: composed mainly of flowers: jasmine, rose, violet;
3.    Fern aromas: woody notes, lavender, oakmoss;
4.    Chypre scents: accords of oakmoss, patchouli, bergamot;
5.    Woody aromas: warm notes of sandalwood, patchouli, cedar;
6.    Amber aromas: oriental, sweet, powdery fragrances with vanilla;
7.    Leather perfumes: composed of dry notes of tobacco, smoke, burnt wood.

It is possible to distinguish perfumes based on the nature of the fragrant compound.
•    Most often, it is in the form of essential oils, which are concentrates of volatile molecules from the plant. They are obtained by distillation.
•    There are also many perfumes made from so-called "absolute" plant raw materials. Like essential oils, they are found in alcoholic, oily, and solid perfumes.
•    The third type of fragrant compound relatively present in the perfume market corresponds to CO2 extracts, which allow obtaining an odor closer to the plant than its essential oil. CO2 extracts are 100% natural and very ecological.

It should be noted that, with the industrialization of perfume and the progress of chemistry, synthetic processes emerge that allow the production of artificial fragrant compounds. Synthetic smell is sometimes more faithful than that of natural raw material, as in the case of rose.