American Crew é mais do que uma marca ou um fornecedor profissional. É líder na história do cuidado e aparência masculina. É a marca líder de salões criados exclusivamente para os homens e para atender as necessidades dos cuidados capilares. Hoje American Crew continua o seu compromisso e é uma das empresas mais inovadoras do mundo.

Por quase vinte anos, a American Crew tem sido a marca de cuidados masculinos mais procurada no mundo. Os homens e seus estilistas confiaram em nós para obter os melhores e mais recentes produtos para cabelos, corpo, barbear e estilo.
Pioneiros em todo o mundo nas últimas tendencias dos visuais e com os produtos mais inovadores criados exclusivamente para homens. American Crew nunca se esqueça que o seu trabalho é oferecer aos homens e cabeleiros, ferramentas para criar "look" masculino elegante diariamente.

Estaremos sempre lançando novos produtos, novas coleções e novas maneiras de criar seus negócios, o que dificulta saber onde estaremos em seguida. Mas há uma coisa com a qual você pode contar. Onde há homem, há equipe.

Pre-shave

Cuidados para preparar o seu barbear

Dissemos várias vezes e continuaremos repetindo: limpar e hidratar o rosto antes de fazer a barba não é uma opção! Este é um gesto primordial, que muitas vezes esquecemos, e sofremos as consequências: queimadura de barbear, infecção por microcortes, pêlos encravados. Todos esses inconvenientes podem ser evitados, ou pelo menos reduzidos, pelo uso diário de cuidados adaptados.
É importante limpar o rosto e purificar a pele antes de aplicar produtos que impeçam a irritação e reduzam a queima da navalha.
Vamos ver que cuidados usar para essas duas etapas e como preparar sua pele para fazer a barba!

Limpar a pele

Começamos limpando o rosto, de preferência após um banho quente (o vapor abre os poros), a fim de manter uma boa higiene, amaciar um pouco os cabelos e eliminar a fina camada de sujidade que inevitavelmente deposita-se na pele (poluição, poeira, etc.). Ao limpar a pele, em nenhum caso, deve usar um sabão agressivo que secará a pele. Use um limpador facial ou sabão natural com propriedades hidratantes e massage a pele levemente, depois enxague com água morna ou quente.
Obviamente, quanto mais naturais e menos químicos forem os produtos que aplica à sua pele, melhor!

Esfoliar

Continuamos com uma limpeza profunda, destinada a remover as últimas impurezas retidas nos poros, na origem das microinfecções. Para isso, terá de usar, uma ou duas vezes por semana, um tratamento esfoliante: ao aplicá-lo na pele e na massagem, partículas sólidas contidas na máscara, semelhantes a grãos de areia, librtam a pele morta, depois enxague.
Lembre-se de humedecer bem o rosto antes de aplicar a máscara, caso contrário será muito abrasivo.
Privilegiamos sempre o cuidado natural, adaptado à sua pele: o óleo de coco natural, combinado com açúcar e suco de limão, por exemplo, constitui uma excelente máscara que pode fazer por si mesma.

Evitar a irritação e reduzir a queimadura

Agora que cada poro está aberto e limpo, é hora de cuidar dos pêlos! De fato, quanto mais macios os pêlos, mais fácil é passar a navalha sem cortar e sem ter essas irritações desagradáveis. Para amolecê-los, existem duas soluções eficazes: óleo ou creme antes de barbear. Cabe a si escolher qual é o mais adequado!

Óleo antes de barbear

Como o próprio nome sugere, existe para preparar a pele e não deve ser confundida com óleo de barba! O óleo antes do barbear contém agentes anti-sépticos que impedem a proliferação de bactérias e suavizam os pêlos mais ásperos. Transparente e possui uma ação lubrificante que otimiza a passagem da navalha: em suma, é um óleo mágico que pode facilitar bastante sua vida, principalmente se tem pele sensível. Deve saber que a sua eficácia depende da sua composição: alguns produtos são compostos por mais de uma dúzia de óleos neutros ou essenciais, o que os torna muito versáteis (o óleo de eucalipto, por exemplo, tem propriedades curativas, enquanto o óleo de girassol lubrifica completamente os cabelos e a pele).
Cabe a si escolher um coquetel com a textura, o cheiro e as virtudes que mais lhe agradam, sempre com o máximo de ingredientes naturais, para impedir a queimadura da navalha!

Creme pré-barba

Os cremes antes do barbear têm as mesmas funções que o óleo, mas têm uma aparência diferente. A sua textura mais sólida deixa as mãos menos oleosas após a aplicação. No entanto, são opácos e não permitem a mesma precisão que um óleo. Outra desvantagem é que sua composição é geralmente mais química; no entanto, eles podem ser melhores se tiver uma pele muito irritada, pois prevene a vermelhidão melhor que o óleo.
Tem tudo em suas mãos para preparar adequadamente a pele, para fazer a barba! Se usa regularmente um cuidado com sabão/limpeza, um esfoliante e um óleo ou creme antes de barbear, garantimos que a maioria dos problemas de pele relacionados ao barbear diminuirá bastante e desaparecerá a longo prazo.
O que importa agora é encontrar os produtos certos, compostos por ingredientes naturais e que corresponderão à natureza da sua pele (seca, oleosa, problemática etc.). Para isso, não hesite em procurar aconselhamento de um barbeiro e siga os nossos passos para uma pele purificada e suavizada.

Beard

How to Have a Beautiful Beard?

Are you a bearded man who likes to take care of your appearance? But do you not always know how to care for your beard? Don't worry, we're here to provide you with all the advice from our experts.
The question "How to have a beautiful beard?" often comes to the lips of enthusiasts! That's why we've decided to share our tips and secrets with you. Happy reading!

To have a good beard, follow our advice, it's easy

First of all, know that the transition from smooth and shaved skin to a thick and elegant facial hair doesn't happen quickly or naturally! In fact, letting facial hair grow without maintaining it will result in an unruly, coarse, and slightly silky beard. That's not exactly what you're looking for! No, you want to have a good beard.

Be patient!

So, for this, there are simple tips, but you'll have to follow them daily. Your first ally in having a beautiful beard will be patience. It's a well-known fact that those who can wait will need a minimum period of 5 to 6 weeks to see the first result.

Regular Trimming

Our second piece of advice, and no less important, is to trim it regularly to avoid unkempt styles. Trimming once a week will allow you to maintain a neat appearance. Trimming weekly strikes the perfect balance to prevent it from becoming too bushy.
Not all hairs grow at the same rate, so you'll quickly have more in some areas than others. Choosing a good beard trimmer will allow you to easily cut the thicker areas. Avoid, of course, going over very sparse areas, as it would create a messy look.

Hydrate Your Beard

Having a beautiful beard also requires aesthetic consideration. In fact, natural beard hair tends to dry out the skin and, consequently, the hair at the root. This will have direct consequences: itching, an uncomfortable sensation, possible redness, and dry hair.
To give it a silky appearance, you'll need to moisturize it! To do this, nothing could be simpler: take a special beard moisturizing oil and apply a few drops to the palm of your hand. Rub your hands together to warm the oil. Now apply it to your beard, not forgetting any part of your face. This will restore vitality and a soft shine to your beard.
The added bonus will be the pleasant scent left by the oil on your face. Opt for an organic, alcohol-free product to respect your skin and avoid making things worse.

Having a Beautiful Beard Requires Mastery of Your Shaving Accessories

Once again, you'll need to be patient and careful in following our advice. Achieving a beautiful beard requires mastery of your tools and perfect knowledge of each area of your face. Your face will have to be divided into several parts. First, the upper area, from the chin to the ears. To trim this area properly, use a comb and draw an imaginary line from the top of the ear to the corner of the lips.
If you're meticulous (or imprecise), you can even draw this line with a pencil to avoid mistakes! Then cut everything above this line and then shave the same area. Why not just shave directly? Because shorter hair is easier to shave, and the razor sits lower. A little tip for shaving areas like this with precision: use a shaving oil for visibility of the area you're shaving. This will allow the blade to glide without catching.

The mustache is also an area you should pay attention to. To trim it, follow its direction downward to find its natural triangular shape. For short beards, a trimmer will be sufficient to maintain it, but for longer ones, you'll need to use special scissors for precision.

Treat Your Facial Hair Daily

Now that your shape is under control, think about a few last essential points for a harmonious result. First, daily combing is imperative. Ideally, twice a day: in the morning after your shower and at night before bedtime. Opt for a keratin comb or a wooden brush. Avoid plastic combs that generate static electricity and puff up the hairs.
Remember to clean your beard thoroughly; once every two days is the ideal pace. Doing it once a day can damage the hairs by force. To wash it, nothing could be simpler; there are special shampoos that respect your hair and skin. Shampoo softens and relaxes the hair to restore softness and vitality.

Hygiene

Daily Hygiene: Essential Products for Good Body Care

Personal hygiene is a crucial part of our daily routine, contributing significantly to our comfort and overall health. Unlike historical times when bathing was considered unsanitary, today, maintaining daily hygiene is a common practice. To cater to all your daily hygiene needs, explore our extensive selection of care products and accessories!

What is Personal Hygiene?

Personal hygiene encompasses daily actions such as handwashing, hair washing, body cleansing, and dental care. Whether it's a quick routine for those on-the-go or a relaxation ritual for others, maintaining good personal hygiene has become a habit. Complete personal hygiene includes:

• Body washing
• Hair washing
• Face washing
• Handwashing
• Teeth brushing
• Nail care

Each of these routines should be performed regularly based on the type of care and specific needs, considering factors like dermatological profile or hair type.

Why Practice Personal Hygiene?

Surprisingly, the importance of daily hygiene habits has historical roots. Over time, the proliferation of diseases has been directly linked to hygiene habits and access to water. Washing is crucial to:

• Prevent the spread of diseases
• Prevent inflammation and irritation by combating the proliferation of germs
• Combat body odor
• Enable the skin to defend against potential pathogens

How Often Should You Maintain Good Hygiene?

The frequency of washing hair, body, or face depends on skin condition, climate, and health. General guidelines include:

• Bathing: Once a day, for a maximum of 15 minutes. Water should not be too hot to avoid weakening the skin's hydrolipidic film.
• Hair washing: 1 to 4 times a week, depending on hair type.
• Face washing: Twice a day, in the morning and at night.
• Teeth brushing: 2 to 3 times a day, after the main meals.
• Nail cleaning: Daily, as soon as impurities accumulate.

These are general indications; adapt them to your needs!

The Best Daily Hygiene Products for Effective Cleansing

There are numerous products for body, skin, hair, and teeth. A variety of formulas cater to all skin types, hair types, and specific health needs. Choose from:

Gels, foaming cleansers, oils, or creams - the range of body products for bathing is extensive:

• Mild cleansing gel suitable for the face and body care of the entire family.
• Dry skin gel, for use in case of dry skin, to protect the natural hydrolipidic film of the epidermis.
• Bath oils, suitable for dry or atopic skin, with a soap-free formulation that cleans and protects naturally fragile skin.
• Bar soap, practical and easy to use, available in traditional or "soap-free" versions for dry skin.

Enhance hygiene with cleansing products and a good bubble bath. The bathing moment is a precious relaxation time for many people.

For enjoyable moments and to provide your skin with products tailored to its needs, choose:

• Bath foams with delightful fragrances that will give your bath a creamy texture and invite relaxation.
• Bath oils, designed to neutralize the drying action of limestone and give those with fragile skin (especially babies and those with atopic skin) the chance to enjoy a good bath without feeling their skin tighten.
• Fragrant and effervescent bath bombs that will envelop you in sparkling bubbles and leave your skin soft.
• Bath salts with many virtues, softening, remineralizing, or even relaxing for the joints.

Deodorants and Antiperspirants to Ward Off Body Odor

Body odor due to sweat fermentation on the skin can be particularly embarrassing and a source of social discomfort. Choose from spray, stick, roll-on, with or without aluminum, 100% natural, or with original fragrances:

• Deodorant: Odor-neutralizing and a beauty accessory, deodorant conceals body odors and reduces their intensity by limiting bacterial proliferation responsible for their production.
• Foot deodorant: Under exertion, our feet remain confined all day in closed shoes and face the humid environments of baths or pools. It happens that they become a source of unpleasant odors due to sweat maceration. Foot deodorants act by preventing perspiration emission and camouflaging it, just like traditional deodorants applied to the armpits. They are adapted to the specific environment of the feet and their thicker skin.
• Antiperspirant: While deodorant conceals, antiperspirant acts at the source by preventing sweat release and maintaining a dry environment where bacteria cannot proliferate.

Perfect Ears and Nose with Proper Care

Ears and the nose are often overlooked in our daily care! However, they are true gateways to our body. Special attention should be given to them by performing gentle yet effective interventions to remove impurities without attacking their fragile mucous membrane:

• For nose hygiene: Dry nose, stuffy nose due to a dust-rich environment. Take care of the cleanliness and health of your nose using a natural nasal spray, saline solution to unclog the nostrils, and why not, use tweezers to get rid of unsightly nose hairs.
• For ear hygiene: Our fragile pinnae protect themselves from attacks, especially through wax production. Useful in small quantities, accumulated wax can, however, be a source of irritation or even earwax plugs. To get rid of it, use a cotton swab at the entrance of the ear and dilute this unwanted "wax" with an ear spray.

Caring for the Skin on Your Hands

Hands are the main vectors of diseases; it's no wonder that handwashing is one of the first hygiene practices taught to children! Hands are our main tools in daily life, coming into contact with many objects: doorknobs, mobile phones, toilets, computer keyboards. So many germ nests, vectors of potential diseases!

After using the bathroom, before eating, but also after using public transport, make sure to wash your hands with due care. Both to protect yourself and to safeguard the health of vulnerable people around you!

Practical and intelligent daily hygiene products:

• Hand soap: In the form of bar soap or pump dispenser, hand soaps are available in all public places! In all textures (foam, oil, gel) and fragrances, they combine hygiene and sensory pleasure.
• Disinfectant gel: It's not always easy to have a sink and soap nearby! To ensure hand hygiene in all situations (especially in public transport or during an epidemic), make sure to keep a bottle of hydroalcoholic gel in your bag or desk drawer, which will eliminate a large portion of bacteria present on your hands and give you an intense feeling of freshness.
• Antiseptic wipes: Practical and easy to use, wipes moistened with antiseptic solution are your allies against germs. They allow you to quickly wash your hands and feet.

Products and accessories designed to facilitate your hygiene ritual are immense. Simplify your life!

Make your physical hygiene a true pleasure every day!

Essential for your health and comfort, good daily personal hygiene is fundamental to your well-being. Easy to set up and transformed into a true relaxation ritual thanks to the vast range of existing skin products, daily hygiene is now a source of comfort and pleasure. Choose the formulas and accessories that correspond to your desires and needs!