A marca Maybelline fabrica e vende produtos cosméticos desde 1915. Originalmente especializado para os olhos, ele se espalhou para a pele, olhos e unhas. É vendido em supermercados e, portanto, muito facilmente acessível.

A marca Maybelline foi criada em 1915 por Tom Lyle Williams, após ver sua irmã Maybel maquilhar-se. Ela aplicou carvão e vaselina nos cílios para alongá-los, a receita que inspirou o rímel.

A marca então lançou batons em 1974 e vernizes de unhas em 1977. Maybelline ingressou na Gemey em 1998, o que aumentou sua popularidade. Finalmente, a marca foi comprada pelo grupo L'Oréal em 2001 e se tornou Maybelline New York.

A marca oferece produtos para os olhos reconhecidos há um século, sendo suas máscaras ainda um de seus mais vendidos. Desde então, a marca comercializa cosméticos para maquilhagem completa. Desde 2004, a gama da base Dream continua a ser uma das referências da marca para uma tez uniforme.

Maybelline é conhecida por oferecer cores neutras para combinar com qualquer estilo. Você encontrará paletas em tons nude, outras mais coloridas. Além disso, existem batons com vários tons e acabamentos. Embora exista há mais de cem anos, a Maybelline nunca para de se renovar e seguir as tendências do momento. Na verdade, a marca agora é patrocinadora do Fashion Week e por isso oferece colaborações com grandes estilistas.

Maybelline é uma marca reconhecida no mundo da beleza e de qualidade bem estabelecida. A marca está em constante renovação e oferece produtos alinhados às tendências atuais

Highlighter

How to Use Highlighter to Illuminate Your Skin?

Highlighter, did someone say "highlighter"? Or perhaps you prefer "illuminator"? The makeup trend remains the same. This makeup technique, favored by celebrities on red carpets, never ceases to captivate worldwide. But what is it? How to achieve a radiant face?

What is the Purpose of Highlighter?

As the name suggests, the highlighter is an "illuminator," a clever product to enhance your appearance. After a shy start in Europe but gaining momentum in the United States, propelled by stars like Kim Kardashian and her KK Beauty line and influencers like Sananas, highlighters are a hit in the small world of professional makeup artists. A Hollywood star doesn't walk the red carpet without using a highlighter. For those not in the know, here's a quick recap. The highlighter is now one of the essential steps in complexion makeup. In the form of powder, gel, or cream, this makeup move is used to accentuate certain areas of the face, making them appear brighter.

What Color Highlighter to Choose?

Just like foundation or concealer, color is of utmost importance. Applied incorrectly, and your skin may end up looking gray. Don't use the same shade on tanned skin as on fair skin. Tips: • If you're a blonde with fair skin, choose a pink shade that blends perfectly with your complexion. • For brunettes and redheads, a beige highlighter will be more suitable. • A golden highlighter is more appropriate for black or mixed skin. • If you don't fit into any of these categories, a white highlighter probably suits you best as it's perfect for medium and neutral skin tones. • Another option: match the highlighter shade with the rest of your makeup.

What Texture Should the Highlighter Have?

Two solutions: cream or gel or powder. If you're new to the area, powder highlighters are easier to use and quicker to apply. A few brush strokes are enough to achieve a satisfactory and, above all, quite natural result. The main trap of this type of makeup is to get an artificial effect that can quickly become unflattering. If you're a more seasoned makeup artist, you can try a cream highlighter. The advantage of this form of complexion illuminator is that it allows you to target specific areas of the face and work with more precision. You can apply it with your finger to be able to stretch it enough.

How and Where to Apply Highlighter?

Unlike a foundation applied to the entire face, the highlighter is used only on specific areas of the face. The first is the cheekbone, just above the area where you apply the blush. Then, there's the forehead bone located just below the eyebrow, crucial for brightening the eyes. Next, move to the nose, only composing the ridge to bring a perfect radiant effect. Finally, finish with the Cupid's bow, i.e., the arched part located above the upper lip. To apply it, choose whichever method is most convenient for you, although the finger facilitates access to areas like eyebrows, bow, or Cupid's nose. The rest can be easily covered with a spherical, tapered, or contour brush.

Face

10 Makeup Tips for a Perfect Look

Makeup is an art that can enhance natural beauty and boost the confidence of any woman. With the right techniques and products, achieving a flawless look for any occasion is possible. In this article, we share 10 essential makeup tips that will help you achieve professional results and highlight your best version.

1. Prep Your Skin:

Before starting your makeup, properly prep your skin. Cleanse your face with a product suitable for your skin type and apply a facial moisturizer to ensure a smooth and hydrated base.

2. Use a Primer:

Primer is a powerful ally for long-lasting makeup. It helps minimize the appearance of pores, smooth fine lines, and provides a uniform surface for foundation application.

3. Choose the Right Foundation:

Find a foundation that matches your skin tone and type. It's important to apply the foundation evenly, using a sponge, brush, or your fingers. Ensure to blend the product well to avoid demarcation lines.

4. Conceal Imperfections:

To conceal dark circles, blemishes, or imperfections, use a concealer for dark circles and a high-coverage concealer. Apply these products only where needed and blend well for a natural finish.

5. Accentuate Your Eyebrows:

Well-defined eyebrows can transform the face. Use an eyebrow pencil or eyebrow shadow to fill in gaps and shape your eyebrows. Brush them with a dedicated brush for a polished finish.

6. Enhance Your Eyes:

Use eye shadows to highlight the color and shape of your eyes. Choose colors that complement your skin tone and enhance your natural beauty. Use an eye primer before applying eyeshadow to increase longevity and intensify colors.

7. Line Your Eyes:

Eyeliner can be used to create different styles and enhance the shape of your eyes. Try liquid eyeliners, gel liners, or pencils to create different effects, such as a precise thin line or a smoky look.

8. Apply Mascara:

Mascara is essential for adding volume and length to your lashes. Apply it from root to tip, making zigzag movements to avoid clumps. If you desire an even more dramatic effect, consider using false eyelashes.

9. Blush and Highlighter:

Blush adds color and life to the apples of your cheeks. Choose a shade that suits your skin tone and apply it lightly, blending well for a natural effect. Highlighter can be applied to high points of the face, such as the cheekbones, brow bone, and nose bridge, to enhance skin luminosity.

10. Finish with Lipstick:

Lipstick is the final touch to complete your makeup. Choose a color that suits the occasion and your personal style. Hydrate your lips well before applying lipstick and use a lip liner to define the contour and prevent smudging.

Conclusion:

With these 10 makeup tips, you are ready to create amazing looks and highlight your unique beauty. Remember to practice and experiment with different techniques and products to discover what works best for you. Makeup is a form of personal expression, so have fun and feel confident in your own skin.

Makeup

How to Create the Perfect Makeup Bag?

It's challenging to separate the essential from the superfluous in the makeup department. Discover everything you need to keep in your makeup bag for touch-ups, day or night.

MAKEUP FOR THE COMPLEXION: THE 7 ESSENTIALS

A complexion base (or primer) to apply after the daytime moisturizer and before the foundation. This smoothens and blurs facial imperfections and enhances the foundation's staying power. There are bases for all needs: fixing for makeup setting, illuminating for a radiant complexion, mattifying for combination to oily skin, concealer for camouflaging minor redness...
A foundation to even out the complexion. Whether you prefer liquid, compact, stick, cushion... it doesn't matter, always choose the same color as your skin tone. Apply not necessarily all over the face but only in certain areas to harmonize the complexion.
A concealer to camouflage bags, dark circles, and soften the eye area. Choose according to your skin type: a rather fluid texture for normal skin and a more compact one for dry skin, for example. It should be at least 1 shade lighter than the foundation.
A corrector to eliminate small skin defects like redness, spots, or small blood vessels. Apply with light touches on the affected areas. The choice of the right product relies on its color pigments: green conceals redness, orange conceals blue of dark circles, purple conceals yellowish imperfections.
A loose powder to mattify the complexion and set the makeup all day long. Apply in very small quantities, not all over the face but in certain areas, especially the T-zone (forehead, nose, chin).
Bronzer for a healthy glow in 3 minutes! Choose a quite matte one, without glitter or pearlescent, and apply with a moderate brush on rounded areas of the face (forehead, nose, cheekbones) where the sun naturally tans us first.
A blush, to add a touch of color to the face. Quite pink for fair skin and orange for darker skin. Apply in small strokes on the cheekbones, starting from the apple of the cheek and extending outward. Avoid exaggeration to prevent the 80s makeup effect.

MAKEUP FOR THE EYES: THE 5 ESSENTIALS

A neutral eyelid primer for better application of eyeshadow, eyeliner, or kohl pencil with longer-lasting fixation. Particularly useful to avoid panda eyes during the day.
An eyeshadow palette to use the colors as desired. You don't need hundreds of different shades; a dozen will do the job very well. The idea is to be able to adjust the eyelid color according to the desired makeup (day or night, for example).
Eyeliner for almond-shaped eyes. Don't hesitate to practice repeatedly in front of the mirror to get the line perfectly aligned with the upper lashes.
A kohl pencil, easier to handle than eyeliner, to apply on the inner side of the eyes, under the lower lashes, or at the root of the upper lashes on the eyelid.
Waterproof mascara to enhance eyelash volume. If there was only one makeup accessory to keep for eye makeup, it would be this. Apply at the end to enlarge and deepen the eyes.

MAKEUP FOR THE LIPS: THE 3 ESSENTIALS

A moisturizer to nourish lips that tend to dry quickly. Apply a layer always before lipstick.
A nude lipstick to enhance the lip color. Its great advantage: it adapts to all looks and all occasions. And since there is not only one nude shade, everyone needs to find theirs.
A colored lipstick to give a highlight and color to your makeup. In terms of color, brunettes can wear absolutely everything, while blondes should avoid very cool or dark tones. And if you're not comfortable with traditional lipstick, you can easily resort to other rouge textures.

BROW MAKEUP: THE 3 ESSENTIALS

A brush to tame eyebrows. If they are already naturally filled, you may not necessarily need to apply makeup, a few touch-ups to give a beautiful shape may be enough.
Colored gel or pencil to easily fill in gaps in eyebrows. The colored gel is ultra-flexible and can be used with an angled brush to better replicate eyebrow hair.
A fixing mascara to keep eyebrows in place all day.

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