Lipstick

Lipstick

How to Choose Your Lipstick?


Wonderful ally of beauty, the lipstick. This small tube concentrated in pigments that, since a young age, represents the undisputed symbol of femininity. When we were little, we liked to play with the red lipstick with the smell of red powder at the bottom of our grandmother's bag; today, we wonder which shade, among the thousands, is the most suitable for us. In honor of Lipstick Day, we reveal all our tips.

If there were few shades and textures of lipstick several years ago, today cosmetic brands are doubling their inventiveness, offering rich and varied collections each season. Matte or satin texture, pink or fuchsia, burgundy or orange, depending on the complexion or hair color, it is not always easy to know which one suits us best. Under the advice of Olivier Echaudemaison, creative director of Guerlain, passionate about lipsticks and femininity, we take stock of the few rules to follow to find the perfect model.

Matt or Shiny?


Satin or matte? That is an existential question that originated long hours of hesitation in front of the makeup department (we've all been there). In fact, if you choose one or the other, it's not a matter of bad taste, unless you take into account two essential parameters. First, it is not recommended to choose a matte texture if you have small wrinkles. Then comes the "morphological" factor, the shape of your mouth. "Women with thin lips should banish matte lipsticks. Without shine, these textures harden lines and stain the face. It's not graceful. You need to opt for shiny and satin lipsticks, which will bring relief," explains Olivier Echaudemaison before adding, "Only full and pouty lips can afford to wear matte." Precious revelations that should shorten your thought the next time you are in total hesitation.

With My Hair, Can I Do Whatever I Want?


Are there lipstick colors that work better for blondes and others for brunettes, as the legend goes? To this question, our expert brings an unexpected answer: "To tell the truth, today there are no more blondes and brunettes. Women dare to pretend to be blondes, cut their hair, change color regularly, which distorts the notion of the "real" hair color. So, the choice of lipstick shade is quite free. If you are facing a real blonde, the skin is usually pale and slightly rosy, we prefer apricot, peach, and cherry tones in the evening. Dark skin can afford more eccentricity in terms of color, so we use plum, raspberry, and dark red." Today, lipstick should be seen as an accessory that you wear with your clothes, not with your hair. If we wear brown, we will avoid plum, for example, and with a beautiful black dress, we will not hesitate to show off a beautiful red or fuchsia pink," adds the great makeup artist.

When the Mouth Ages


 "You don't have the same mouth at 20 as you do at 60," Olivier Echaudemaison said. So far, nothing too surprising, except that we tend to forget that we should also take this parameter into account when choosing our lipstick. An important first rule to respect: do not use nude after 50/60 years. Anyway, that's what the creative director of Guerlain advises us, specifying "as we age, the skin becomes duller, loses its shine, and the mouth becomes less colorful. When you are young, lips are naturally pink. So, putting on nude lipstick when you're in your fifties is, in my opinion, a big mistake." On the other hand, when it comes to bright colors and contrary to what is thought (if you are a little reactive), there is no age limit. Yes, bright red, raspberry pink, or pop orange, at 20 or 60 years old, and if applied correctly, you can dare. Finally, to avoid as much as possible that the small wrinkles that appear on the lips with age are visible, we prefer creamy-textured lipsticks rather than matte ones. An effective way not to be confronted with the (very) ugly earthy and "cracked" effect offered by certain models with a matte finish.

Day and Night


You will say that this rule is outdated, it is not quite so. It is indeed appropriate to make a difference between the lipstick you wear during the day and the one you wear at night (and even at night if you are in good shape...). If today it is not really a question of colors and brighter tones are very well tolerated during the day, we still need to be more generous with the intensity. Indeed, unless it's in the middle of summer, the places we go at night are lit with artificial light, and the mouth is erased, and the color disappears. So, don't be afraid to exaggerate your favorite lipstick when you're going for a night out.


To Wear or Not to Wear Lipstick


"A woman who doesn't wear lipstick is missing something," is what the passionate Olivier Echaudemaison directly asserts. "Lipstick gives shine to the face, sparkles in the eyes, redraws an ideal mouth and is the only makeup tool, like nail polish, that allows you to really have fun, play like when we were kids. It's crazy to say that you can have a bright pink, orange, or ruby red mouth." He adds.
And for those who don't want to put color on their mouth? In that case, the creative director of Guerlain advises choosing a very discreet lipstick in beige or pink tones, to create a little relief and splendor. In short, if you've decided not to put anything on your mouth at sunrise, quickly run to give a touch of almond pink or sugary.




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