Wella Professional: uma herança de 140 anos

A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades

A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.

Straightener / Anti-Frizz

Tips to Combat Frizz

Are all your beauty products for hair labeled as "anti-frizz"? Do you spend your time brushing your hair in vain hopes of straightening it? Have you tried everything against frizz, but nothing helps? Don't panic; here are some tips to get rid of frizz once and for all.

To get rid of these unpleasant curls once and for all, discover our anti-frizz tips.

Frizz Control: It Starts with Shampoo
Washing your hair every day promotes the appearance of frizz. Instead of subjecting your hair to shampoo, conditioner, and blow-drying every day, alternate with co-washing. Every day, wash your hair only with conditioner. A gentler, more moisturizing wash that will help limit the appearance of frizz.

Wash your hair with cold water
Certainly, the idea of cold water running down your back right after a deliciously hot shower is chilling, but cold water has the power to tighten hair strands, leaving them softer and smoother.

Apple Cider Vinegar
Apple cider vinegar balances the hair's pH, and its detangling properties give the hair a silky smooth feel. Mix one part vinegar with one part water and rinse. In cold water, of course.

Hydrate your hair
To nourish and hydrate your hair, you can rely on vitamin E and glycerin. Check if they are present in your hair products and if they are among the first ingredients on the list.

Dry your hair with a microfiber towel
A classic towel absorbs all the water from your hair and accentuates frizz. Instead, use a microfiber towel that speeds up drying time and significantly reduces the appearance of frizz.

Use a hair dryer diffuser
If the hair dryer comes with accessories, it's not for nothing! All curly hair should be dried using the diffuser (the round tip with plastic tips) for even drying that preserves the curls. Without a diffuser, the air breaks the curls and gives them a messy, frothy appearance.

Straightening brush, an anti-frizz ally
There's no need to use a device that heats up to extreme temperatures to tame frizz. If you want to smooth your hair and neutralize it, just use a heating brush! It heats much less than a straightening iron and still tames the small rebellious strands that give a frothy look to your hair. Brush a few smoothing strokes through the lengths, and you're done!

What are the best treatments to get rid of frizz?

Coconut oil, the anti-frizz ally Thanks to its incredible moisturizing properties, coconut oil is the favorite ally of skin and hair. Once a week, apply a few tablespoons of coconut oil as a mid-length mask (avoid the roots if you don't like the oily look) and tie your hair in a bun. Leave it on for at least an hour or even overnight for intense hydration. Wash with shampoo and rinse normally.
Choose products that are 100% free of sulfates and alcohol responsible for frizz. Sulfates and alcohol in some products dry out the hair.

Use boar bristle hairbrushes to get rid of frizz. Boar bristle hairbrushes help spread natural sebum better from root to tip and thus limit frizz.

The Best Anti-Frizz Tips

Use a toothbrush to smooth out the frothy effect. After styling, spray the spray on a toothbrush (now called a "hair toothbrush") and brush along the length to smooth out frizz. The toothbrush helps limit the amount of spray. Admit it, we always put too much.

Use a comb with wide teeth. The more you touch your hair, the more you accentuate the frizz phenomenon. Invest in a wide-toothed comb to comb your wet hair. Detangling will be effective with fewer gestures.

Check the weather. Humidity equals frizz, no more, no less. If unexpected rain falls on your head, always have a smoothing serum (or a pocket-sized moisturizer) in your bag to minimize the frizz effect. And if you only have hand cream in your bag, don't worry: take a little product in the palm of your hands, rub them, and lightly pat, without pressing, on your hair.

Anticipate treatment for sweating. When exercising, the salt in sweat dehydrates the hair. To overcome this problem, apply a moisturizing treatment to your lengths before your session.

Invest in satin pillowcases. Cotton pillowcases are excellent, but this material accentuates friction between hair and the pillow and causes frizz! While in satin, the hair glides and becomes smoother by morning.

Conditioner

What is a Hair Conditioner and What Is Its Purpose?

A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.  

How to Choose Your Conditioner?

Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.

What Conditioner for Dry Hair?

Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.

What Conditioner for Oily Hair?

Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.

What Conditioner for Normal Hair?

If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.

Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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