Wella SP Hydrate Finish

O Wella SP Hydrate Finish fornece imediatamente maciez, os cabelos são visivelmente sedosos e bem cuidados.

Um componente essencial da linha SP Hydrate, o Wella SP Hydrate Finish é formulado com um Active Moisture Complex para hidratar cabelos secos e normais. Transmitindo maciez imediata, fornece proteção duradoura, evitando que seque.



Wella Professional: uma herança de 140 anos


A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades



A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.


Nutritive and Moisturizing

Dry Hair: How to Hydrate It?

Dry Hair: How to Hydrate It?

Dry Hair: how to hydrate it?

Dry hair requires a lot of attention to regain strength and hydration, from using oil to masks for dry hair. It is a very fragile hair type.
Exposed to daily aggressions such as pollution, ultraviolet rays, sea, or heat, hair can tend to dry out. Like your skin, your hair needs to be hydrated and protected.
Discover how to take care of your dry hair and find the most suitable treatments for your hair type.

How to recognize dry hair?

To determine the most suitable treatments for dry hair, it is essential to assess your problem and know your hair type. After a comprehensive diagnosis, you can choose the products that best suit you.
Sometimes it's challenging to tell the difference between damaged and dry hair.

Signs of dry hair:
•    Hair easily tangled
•    Dull hair
•    Split ends
•    Rough hair

Why do I have dry hair?

Dry hair is, above all, hair without sebum.
The causes of sebum deficiency can be multiple: genetics, overexposure to the sea, pool, or sun, or even daily use of a hair straightener or other heating accessories.

How to wash dry hair without damaging it?

To wash dry hair without damaging it, start by spacing out washes as much as possible. In fact, too frequent washing can contribute to the elimination of sebum, which, however, forms a barrier against external aggressions.
Choose a natural shampoo or a cleansing base; either will allow you to wash your hair without stripping the scalp.
If possible, try alternating between two different shampoos so that your hair doesn't get used to a specific product and continues to respond.
Avoid silicone-based shampoos, which tend to mask the problem without treating it completely.
To wash, gently massage the scalp in circular motions to irrigate it properly. Twist the hair before applying the mask and/or conditioner.

Which mask to choose to hydrate dry hair?

For dry hair, the mask is a crucial step to regain shine, flexibility, and hydration.
Apply a hydrating mask once or twice a week after shampoo and conditioner.
Opt for a mask rich in moisturizing active ingredients, such as a keratin mask, shea butter mask, or a homemade moisturizing mask for dry hair. Leave it on for at least 20 minutes and then rinse with cold water.

How to hydrate dry hair?

In addition to washes, you can apply a day cream for your hair. This will work as a day cream for the face, protecting the hair from external aggressions and nourishing it deeply.
Oil bath is also a great solution for prolonged hair care. You can choose various vegetable oils, such as coconut oil, piki oil, or argan oil; leave it on overnight for maximum results.
Another solution is dietary supplements! They will help nourish dry hair. However, patience is required, as a minimum of 3 months of treatment is needed to see real results.

7 tips to protect dry hair

1.    Prefer natural or moderate heat drying.
2.    If you use straightening, do not exceed 180 degrees; you risk damaging or burning the hair.
3.    Remember to apply a heat protective treatment before using a heating device on the hair.
4.    Avoid all friction and prefer the use of an absorbent towel.
5.    Protect your hair from UV rays with hair products with a UV index, just as you would with your skin.
6.    Use a moisturizing serum daily.
7.    Wash your hair with apple cider vinegar.

Hair Oil Bath
The oil bath is a powerful ritual to nourish and repair dry hair and damaged ends.


Treatments

For Every Hair Type, a Care!

Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?

Hair is divided into 4 categories:
•    Straight Hair
•    Wavy Hair
•    Curly Hair
•    Kinky Hair

Straight Hair

Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.

3 types of straight hair:
•    Fine hair that tends to tangle
•    Fine hair with a bit more strength
•    Straight but thick hair
There are treatments specially designed for straight and fine hair.

Wavy Hair

The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.

3 types of wavy hair:
•    Fine hair with a slight S-shaped wave at the ends
•    Hair with slight S-shaped curls and a bit of frizz on the scalp
•    Hair with a lot of volume and well-defined S-shaped curls

Curly/Kinky Hair

When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.

3 types of curly hair:
•    Hair with wide curls, well-hydrated, and sometimes straight at the roots
•    Hair with well-defined curls, from roots to ends
•    Hair with tighter and smaller curls from the roots


Kinky Hair

Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!

3 types of kinky hair:
•    Hair coiled from the roots, very voluminous, and with a spiral wave
•    Hair coiled and wavy, finer and very dense
•    Hair with Z-shaped curls, fine and fragile



Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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Tags: wella, hydrate, finish, nutritivo, hidratante, profissionals


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