Wella EIMI Perfect Me

EIMI Perfect Me da Wella é uma loção de fixação que cria um estilo natural com suavidade, que adiciona brilho, reparação , hidratação , e controle do frizz ao acabamento do styling.

EIMI Perfect Me é uma loção suave que protege o cabelo do calor das ferramentas térmicas.

Benefícios:
• Fixação
• Suavidade
• Brilho
• Reparação
• Hidratação
• Controle doo frizz
• Acabamento Styling

Modo de Usar:
• Aplique uma pequena quantidade da loção EIMI Perfect Me no comprimento e nas pontas no cabelo úmido ou seco para uma sensação de luxo.
• Estilize da forma que quiser


Wella Professional: uma herança de 140 anos


A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades



A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.


Multiple Benefits

10 Easy Tips for Beautiful Hair

Caring for your hair every day is easy. Our expert provides some very simple tips for you to perform and include in your beauty routine.

1 - Choose the Right Shampoo

Nothing like a treatment tailored to your needs to showcase beautiful hair. Is your scalp sensitive and your hair dry? Use a sulfate-free mild shampoo. Need nourishment and maximum care? A ceramide-based treatment smoothens and shapes your fiber. Have dandruff? Choose a purifying and soothing shampoo.

2 - Wash Hair with Cold Water

Finish rinsing your hair with a sufficient stream of cold water. This closes the cuticle scales, which reflect light better. The care you applied to your hair will remain longer in the hair fiber, leaving your hair soft and shiny for several days.

3 - Massage Your Scalp

Whether applying shampoo or on dry hair, massage activates microcirculation and increases hair growth. The right gesture: use the pads of your fingers to make circular movements, pressing lightly. Do this for 5 minutes, preferably 1 to 2 times a week.

4 - Dry Hair at Low Temperature

Set your hair dryer temperature to a low setting to avoid sensitizing your hair. In spring and summer, let your hair air dry, simply applying a texture spray to define your waves. Finally, reserve the use of irons and straighteners for exceptional occasions.

5 - Use the Right Shampoo

It is ideal to wash your hair twice a week. This gives sebum time to act as a natural nourishing treatment and avoids irritating the scalp. The more you space out your shampoos, the greater the growth of your hair. To help you gain 1 or 2 days, you can camouflage your roots with accessories, hairstyles, but also use dry shampoo.

6 - Untangle Hair Before Bed

Combing your hair before bed frees fibers and roots from impurities accumulated during the day. Try to sleep without tying your hair, or at least not tying it too tightly. Doing so can damage and break them. Choose a boar bristle brush, ideal for the fiber and combating static electricity.

7 - Make a Homemade Hair Mask

Easy to make and economical, masks adapt to everyone's needs. Do you have dry hair? Make a mask with avocado, yogurt, or banana. Is your hair prone to oily? Apply a mixture of green clay and lemon to the scalp and lengths. If you want to increase shine, opt for argan oil or jojoba oil.

8 - Protect Your Hair from the Sun

The longer your hair, the more likely it is to become brittle under the sun's rays. Remember to apply a protective spray before each exposure and nourish the ends with a dry oil.

9 - Trim the Ends Regularly

The ideal is to cut 1 centimeter every two months. This activates hair growth and increases its resistance. You can easily do this at home. Just separate the hair into two equal sections, drawing a well-centered part. Twist each of the dividers and then lightly trim the ends using scissors.

10 - Opt for a Natural Color in Autumn

Plant-based dyes, to be performed at the hairdresser or at home, enhance the hair without weakening or drying it. They generally contain moisturizing active ingredients that make the hair shiny and flexible. On the other hand, they allow the production of only fairly natural tone-on-tone colors.

Hair finishers

The Different Types of Hair Finishers: The Importance of Using Them

The Different Types of Hair Finishers: The Importance of Using Them

When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.


1. Fixing Spray:

The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.


2. Hair Serum:

Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.


3. Hair Oil:

Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.


4. Mousse:

Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.


5. Wax or Pomade:

Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.


The Importance of Using Hair Finishers


1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.


2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.


3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.


4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.


5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.


Conclusion:

Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.



Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair



1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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