Shiseido Senscience Balance Conditioner
Condicionador para cabelos saudáveis e normais. Senscience Balance Conditioner desembaraça e condiciona, mantendo o brilho e a maciez dos fios.
Senscience Balance Conditioner equilibra a saúde a hidratação dos fios, para um cabelo naturalmente bonito e saudável.
De farmácia a cosméticos
A marca SHISEIDO foi criada em 1872 por Arinobu Fukuhara no distrito de Ginza, em Tóquio, para desenvolver a primeira farmácia de cultura ocidental no Japão.
Em 1906, Shinzo Fukuhara, quarto filho de Arinobu, partiu para os Estados Unidos para adquirir conhecimento da farmacologia ocidental. Após seus estudos, ele viajou para a França, onde aprendeu a arte da fotografia.
Sua admiração pelas artes, ciência e cultura ocidental o levou a retornar ao Japão para introduzir um novo estilo de vida, combinando as tradições orientais com uma visão ocidental. Em 1915, Shinzo tornou-se o primeiro presidente da SHISEIDO e decidiu dedicar sua empresa à fabricação de cosméticos.
A sua paixão pela estética e inovação foi posta a serviço de uma cultura de excelência na concepção da empresa, uma reputação ainda ativa entre artistas e designers de todo o mundo. Através da visão de Shinzo Fukuhara, a SHISEIDO evoluiu para um laboratório de ideias artísticas e científicas, desenvolvendo constantemente o melhor de ambas, para melhorar a qualidade da vida cotidiana.
Em 1922, uma seção de cuidados para o cabelo foi criada dentro do departamento de cosméticos da Shiseido em Ginza para servir de base para o desenvolvimento de métodos de cuidado da pele. Ao apostar na sua atividade estética, a Shiseido passou as décadas seguintes a reinventar-se para oferecer constantemente novos produtos validados por esta atividade profissional.
Salões Shiseido
A Shiseido inaugurou seu primeiro salão de beleza em Ginza em 1934. Posteriormente, em 1956, a marca inaugurou um salão de beleza completo (o primeiro Shiseido Beauty Salon) no antigo Tokyu Bunka Kaikan em Shibuya, que marcou o lançamento em larga escala de sua atividade estética . Desde então, a Shiseido tem ajudado mulheres a tornar suas vidas mais bonitas por meio de cuidados com os cabelos, maquilhagem e beleza, além de vender cosméticos. Após a abertura dos salões, a empresa criou um departamento dedicado à venda de produtos profissionais, que posteriormente foi ampliado para oferecer aos salões serviços completos. Por meio desses salões, a Shiseido deu uma grande contribuição para a indústria de cabelo e beleza.
Da Tailândia em 2001, a Shiseido expandiu seus negócios de produtos profissionais para nove países asiáticos, estabelecendo uma subsidiária no mercado asiático para acelerar significativamente a expansão de seus negócios locais de serviços de cabeleireiro e salão de beleza.
Em 2013, a empresa inaugurou o SHISEIDO PROFESSIONNEL Beauty Congress destinado a todos os profissionais asiáticos, inclusive japoneses. Paralelamente, a marca organizou e sediou o BEAUTY INNOVATOR AWARD, um dos maiores concursos de fotografia da Ásia, com o objetivo de apoiar a formação de gestores que irão liderar a indústria de salões de beleza no futuro. Eventos que pretendem contribuir significativamente para o desenvolvimento desta atividade em todo o mundo.
All Hair Types
The Essential Role of Conditioner for Hair Health
Discover the vital role of conditioner, how to choose it, and maximize its benefits. Insights from three hair care experts.
Present in many bathrooms and essential for hair care, conditioner plays a crucial role in the beauty and health of our strands. But is it truly indispensable?
This product became part of our hair care routines about forty years ago!
Understanding the Fundamental Role of Conditioner
"A conditioner should detangle, nourish, and add shine to the hair. The best ones also work deeply, restructuring the strands to make them more resistant," explains Caroline Bottigliero, production head at Hair Rituel by Sisley Paris.
It is an "express" product, with an exposure time usually not exceeding a few minutes, unlike masks or longer treatments (even overnight under a towel).
There are conditioners for all hair types: straight, colored, dry, damaged, long, curly, fine, dull, and brittle. To make the right choice, it is essential to identify the nature of your hair.
A complementary treatment for your hair care routine, Jean-Claude Barbotte-Goralski, training manager at Schwarzkopf Professional, recommends regular use of conditioner. "It's like a day cream. Useful, even necessary in some cases, especially for long and very curly hair, integrating well into the routine." To clarify: "A conditioner should not be used alone but combines very well with other products, such as a good shampoo and a treatment mask."
The expert emphasizes that not all hair types need a conditioner. "Short hair, for example, does not need to be detangled, while dry hair appreciates nourishment with hyaluronic acid. Mature hair prefers the regenerating action of Q10, and damaged hair can benefit from collagen."
Beware of Silicones in Conditioners!
For Christophe Robin, hairdresser and colorist, conditioner is far from a miraculous product. On the contrary, according to the specialist, this type of treatment can encourage a "lazy routine." He is against these products and highlights silicones, common components in these products, which can cause buildup and suffocate the scalp, preventing the entry of moisture and essential nutrients.
The specialist recommends a more profound care, such as applying a vegetable oil before shampooing, followed by a silicone-free mask after shampooing.
An effective ritual, although not always suitable for those in a hurry.
Application Tips for Better Results
The conditioner, whatever type, should be applied to the ends, unlike shampoo, which is emulsified throughout the hair, including the scalp. Therefore, it is the fiber, the visible part of the hair, that benefits from the effects of the conditioner. Some "exceptional" conditioners can also be applied from root to tip, offering a soothing effect on the scalp. As for the amount, it should be sufficient to cover the fiber. Regarding frequency, it varies according to the hair type. The important thing is to rinse well to avoid buildup and suffocation of the strands, emphasizes Caroline Bottigliero.
To prevent the hair from getting used to a single product, our experts recommend trying different brands and ranges instead of using the same one all the time. Currently, there are alternatives to traditional conditioner, such as pomades, balms, and sprays, applicable to clean and damp hair. It's up to each person to find the product and routine that best suits their hair and lifestyle.
Conditioner
What is a Hair Conditioner and What Is Its Purpose?
A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.
How to Choose Your Conditioner?
Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.
What Conditioner for Dry Hair?
Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.
What Conditioner for Oily Hair?
Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.
What Conditioner for Normal Hair?
If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.
Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.