Adenogen é um tratamento ultra-intensivo e revigorante para o cabelo masculino. Especialmente formulado para quem tem preocupações com cabelo fino e com queda de cabelo. Aumenta a vitalidade das raízes do cabelo e mantém o couro cabeludo limpo, proporcionando um cabelo saudável e forte.Aplicar o Adenogen massajando todo o couro cabeludo, melhora a micro circulação do mesmo e pode proporcionar uma maior quantidade de oxigénio entregue às raízes do cabelo.Sentimento de frescura e não pegajoso após a utilização. Sem fragrância.
- Indicado para cabelos finos e queda de cabelo.
- Duas vezes por dia, de manhã e à noite.
De farmácia a cosméticos
A marca SHISEIDO foi criada em 1872 por Arinobu Fukuhara no distrito de Ginza, em Tóquio, para desenvolver a primeira farmácia de cultura ocidental no Japão.
Em 1906, Shinzo Fukuhara, quarto filho de Arinobu, partiu para os Estados Unidos para adquirir conhecimento da farmacologia ocidental. Após seus estudos, ele viajou para a França, onde aprendeu a arte da fotografia.
Sua admiração pelas artes, ciência e cultura ocidental o levou a retornar ao Japão para introduzir um novo estilo de vida, combinando as tradições orientais com uma visão ocidental. Em 1915, Shinzo tornou-se o primeiro presidente da SHISEIDO e decidiu dedicar sua empresa à fabricação de cosméticos.
A sua paixão pela estética e inovação foi posta a serviço de uma cultura de excelência na concepção da empresa, uma reputação ainda ativa entre artistas e designers de todo o mundo. Através da visão de Shinzo Fukuhara, a SHISEIDO evoluiu para um laboratório de ideias artísticas e científicas, desenvolvendo constantemente o melhor de ambas, para melhorar a qualidade da vida cotidiana.
Em 1922, uma seção de cuidados para o cabelo foi criada dentro do departamento de cosméticos da Shiseido em Ginza para servir de base para o desenvolvimento de métodos de cuidado da pele. Ao apostar na sua atividade estética, a Shiseido passou as décadas seguintes a reinventar-se para oferecer constantemente novos produtos validados por esta atividade profissional.
Salões Shiseido
A Shiseido inaugurou seu primeiro salão de beleza em Ginza em 1934. Posteriormente, em 1956, a marca inaugurou um salão de beleza completo (o primeiro Shiseido Beauty Salon) no antigo Tokyu Bunka Kaikan em Shibuya, que marcou o lançamento em larga escala de sua atividade estética . Desde então, a Shiseido tem ajudado mulheres a tornar suas vidas mais bonitas por meio de cuidados com os cabelos, maquilhagem e beleza, além de vender cosméticos. Após a abertura dos salões, a empresa criou um departamento dedicado à venda de produtos profissionais, que posteriormente foi ampliado para oferecer aos salões serviços completos. Por meio desses salões, a Shiseido deu uma grande contribuição para a indústria de cabelo e beleza.
Da Tailândia em 2001, a Shiseido expandiu seus negócios de produtos profissionais para nove países asiáticos, estabelecendo uma subsidiária no mercado asiático para acelerar significativamente a expansão de seus negócios locais de serviços de cabeleireiro e salão de beleza.
Em 2013, a empresa inaugurou o SHISEIDO PROFESSIONNEL Beauty Congress destinado a todos os profissionais asiáticos, inclusive japoneses. Paralelamente, a marca organizou e sediou o BEAUTY INNOVATOR AWARD, um dos maiores concursos de fotografia da Ásia, com o objetivo de apoiar a formação de gestores que irão liderar a indústria de salões de beleza no futuro. Eventos que pretendem contribuir significativamente para o desenvolvimento desta atividade em todo o mundo.
Anti-Hair Loss and Thickening
Choosing the Right Shampoo for Hair Loss
Hair loss of 50 to 100 strands per day is normal and is related to the expected shedding of hair after two to five years of life.
However, when the number of hairs lost daily exceeds this range, partial or total hair loss can occur, a situation that affects one's appearance (especially in women) and constitutes a problem medically known as alopecia.
Shampoos and hair loss ampoules are the most well-known solution for the average consumer.
Washing your hair every day to style it and hide baldness can increase hair loss. So, what should you do when you are affected, more or less young, by difficult-to-manage hair loss? There are no quick solutions, but it starts with choosing the right shampoo that will directly address hair loss.
Choose the Right Shampoo for Anti-Hair Loss
You will find various types of shampoos on the market:
• The classics found in supermarkets: the worst of all! You will find "extra mild," "very mild," etc. Avoid at all costs.
• Supermarket hair loss products: nothing better than classic hair loss shampoos labeled "anti-hair loss." Be aware that they do not address genetic or other forms of alopecia.
• Organic shampoos. Although an organic shampoo is generally much gentler than others, there are some differences. Check the composition.
Opt for a shampoo specially designed for hair loss.
Sometimes, we use a variety of shampoos that can be irritating to the scalp. However, some bring very good results.
You can use a shampoo that directly targets baldness once a week, and in other washes, use an organic shampoo to help alleviate irritation and provide essential bioactive nutrients, giving more volume to limp hair and more shine to dull hair.
Treatments
For Every Hair Type, a Care!
Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?
Hair is divided into 4 categories:
• Straight Hair
• Wavy Hair
• Curly Hair
• Kinky Hair
Straight Hair
Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.
3 types of straight hair:
• Fine hair that tends to tangle
• Fine hair with a bit more strength
• Straight but thick hair
There are treatments specially designed for straight and fine hair.
Wavy Hair
The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.
3 types of wavy hair:
• Fine hair with a slight S-shaped wave at the ends
• Hair with slight S-shaped curls and a bit of frizz on the scalp
• Hair with a lot of volume and well-defined S-shaped curls
Curly/Kinky Hair
When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.
3 types of curly hair:
• Hair with wide curls, well-hydrated, and sometimes straight at the roots
• Hair with well-defined curls, from roots to ends
• Hair with tighter and smaller curls from the roots
Kinky Hair
Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!
3 types of kinky hair:
• Hair coiled from the roots, very voluminous, and with a spiral wave
• Hair coiled and wavy, finer and very dense
• Hair with Z-shaped curls, fine and fragile
