A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Others

Choosing the Right Hair Treatment for Your Hair Type

What is the Treatment Adapted to Your Hair Type?

Natural Hair: Treatments Adapted to Your Hair Type
The relationship we have with our hair is often passionate and tumultuous. One day we love it, and the next day we hate it—the famous "bad hair day," challenging to explain since we follow practically the same beauty routine every day.
What if we misidentified our hair type? What if the beauty care isn't right?
It's essential to learn to diagnose our hair type so that we can take better care of it!

Diagnosing Hair Nature

The first essential step in caring for your hair is to know its nature.
Curly and dry hair does not have the same needs as fine and wavy hair or thick and straight hair. Similarly, the nature of the scalp is important in caring for your hair.

Do I Know the Nature of My Scalp?

In addition to hair nature, it's crucial to assess the nature of the scalp. Neglecting your scalp's condition is a mistake, as it is the foundation of our hair and essential for its health!

Different Types of Scalp

Dry to Oily Scalp
In the scalp, hair follicles are associated with sebaceous glands that secrete sebum to protect the skin. If skin cells need moisturizing and protective sebum, excess sebum on the hair from the root, hyperseborrhea, makes the hair oily, heavy, promoting itching and bacteria formation.
On the other hand, when sebaceous glands are slow, there is a lack of sebum, and the scalp is not sufficiently hydrated and dries. As a result, itching and dry dandruff occur.

Irritated Scalp
Our scalp is one of the most sensitive parts of our body. It can react to all kinds of external factors such as cold, heat, ultraviolet rays, very aggressive treatments, inappropriate cosmetic products, frequent coloring, straightening, stress, or even tobacco.
In response, physiological changes in the hair occur, scalp cells renew very quickly, dandruff forms, causing itching and irritation.

Do I Know the Nature of My Hair?
Here are the 4 hair types determined by André Walker, a famous African-American hairdresser. Each of these hair types can be fine or thick, dense or sparse.

Type 1: Straight Hair
They are shiny and resilient but tend to be oily. The flowing sebum slides through the hair to the tip without being obstructed by waves or curls.

Type 2: Wavy Hair
Often thick and shiny wavy hair may lack discipline. Its waves have the shape of an elongated S.

Type 3: Curly Hair
They have more defined curls and less loose than type 2, often also drier, less shiny, and less solid. This type is subdivided into 3 subtypes. Curls can be loose, firm, or very firm.

Type 4: Kinky and Afro Hair
They are naturally less shiny, drier, and more fragile than the other three hair types.

Appropriate Care for Hair
Once your scalp and hair type have been identified, the choice of hair products becomes essential. Each hair type has its treatment!

Scalp Care Adapted to My Scalp Nature
The scalp must be pampered and treated to restore sebum secretions and treat irritations.

Treatments for Oily Scalp
The first rule for treating an oily scalp is to reduce the frequency of washing and avoid touching it too much during the day!
You can also opt for shampoos for oily hair that will regulate the pH of your hair.

Treatments for Dry Scalp
Hydration and nutrition are essential for treating a dry scalp. There are many moisturizing shampoos, but especially conditioners, masks, and treatments that nourish it. Be mindful of the sun, which dries it out, and avoid tight hairstyles, ponytails, and braids.

Caring for an Irritated Scalp
The scalp needs to be treated with gentleness, so avoid very vigorous massages, very hot hair dryers, and very vigorous detangling.
Many treatments based on panthenol, betaine, and vitamin B5 protect the scalp from aggressions. Above all, rinse your hair well after each shampoo!

Care Adapted to Hair Nature
Needless to say, but each hair type requires the right care that will precisely target its weaknesses.
Hair thickness does not determine its nature! Therefore, there is no specific treatment for fine or thick hair, but it will need to be treated differently if it is straight, wavy, or curly.

Caring for Straight Hair
Often more resilient and stronger than others, but, on the other hand, usually lacks volume.
The treatments used should not be too rich to avoid overloading the hair and making it flat! Avoid shampoos loaded with chemicals; prefer sulfate-free, silicone-free, and paraben-free shampoos. Also, avoid very rich moisturizing treatments and masks.

Care for Wavy and Curly Hair
By nature dry, they do not need very frequent washes. They should be hydrated. Products made from shea butter and argan oil are particularly effective.
After shampooing, apply a mask or a nourishing treatment.

Care for Afro and Kinky Hair
Kinky and Afro hair are the driest and require regular care. Use very nourishing shampoos and masks and supplement between two washes with the application of serums on the lengths, based on argan oil, coconut, or castor oil.
While it may not be possible to make fine hair thicker or straight hair curly, it is possible to improve the quality and health of your hair by caring for it properly.

Treatments

For Every Hair Type, a Care!

Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?

Hair is divided into 4 categories:
•    Straight Hair
•    Wavy Hair
•    Curly Hair
•    Kinky Hair

Straight Hair

Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.

3 types of straight hair:
•    Fine hair that tends to tangle
•    Fine hair with a bit more strength
•    Straight but thick hair
There are treatments specially designed for straight and fine hair.

Wavy Hair

The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.

3 types of wavy hair:
•    Fine hair with a slight S-shaped wave at the ends
•    Hair with slight S-shaped curls and a bit of frizz on the scalp
•    Hair with a lot of volume and well-defined S-shaped curls

Curly/Kinky Hair

When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.

3 types of curly hair:
•    Hair with wide curls, well-hydrated, and sometimes straight at the roots
•    Hair with well-defined curls, from roots to ends
•    Hair with tighter and smaller curls from the roots

Kinky Hair

Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!

3 types of kinky hair:
•    Hair coiled from the roots, very voluminous, and with a spiral wave
•    Hair coiled and wavy, finer and very dense
•    Hair with Z-shaped curls, fine and fragile

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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