A história começa em Berlim em 1898. Hans Schwarzkopf, farmacêutico, abre sua drogaria. Um inventor genial, ele criou o primeiro sabão em pó da Schwarzkopf Professional, o Schaumpon, um dos primeiros produtos da marca lançados no mercado de beleza. A partir de então, a empresa familiar - comprada em 1995 pelo grupo Henkel - inovará constantemente para apoiar de perto os cabeleireiros. Ao lançar, entre outras coisas, seu primeiro permanente frio em 1947 ou sua linha Igora Royal em 1960, que hoje tem um portfólio de mais de 120 tons.

O segredo do sucesso de Schwarzkopf?

Antecipe-se constantemente às necessidades dos cabeleireiros. Hoje, a marca distingue-se pela qualidade da sua formação e apoio no salão, mas também pela vontade de agregar valor para parceiros cabeleireiros. Como? Decifrando as últimas tendências graças a influenciadores digitais e por meio de coleções sazonais
Essential Looks, a ser descoberto em uma revista completa, duas vezes por ano, inspirada nas passarelas e na rua, desenvolvendo aplicativos direcionados (House of color, Ask Academy, Hair Expert ou Essential Looks), mas também por uma grande presença digital. Na verdade, uma campanha nas redes sociais atinge 11 milhões de pessoas, gera 87.000 postagens no Instagram e cerca de 2 milhões de interações.

No entanto, a Schwarzkopf Professional não esquece o que está em seu DNA: a inovação. Ela provou isso nos últimos anos com
lançamentos como Strong Bonds, BlondMe ou o conceito co-criado com 6 coloristas renomados, Igora #RoyalTakeOver. No MCB, aqui ela volta a criar o evento com o lançamento de um salão exclusivo, o Fiber Clinix com a linha Bonacure.

2 perguntas para PIERRE SALIOU, GERENTE GERAL DA FRANÇA

Você pode definir o DNA de Schwarzkopf?

Somos uma casa de cores. Isso é o que construiu nossa história como uma empresa familiar em torno de produtos de modelagem, como shampoos secos e modelagem. Em 1995, ingressamos no grupo Henkel, o que nos permite desenvolver com mais recursos. Temos centros de pesquisa em todo o mundo porque o cabelo é um material regional. Não temos a mesma textura na Ásia e na África. Essas plataformas em diferentes partes do mundo nos permitem melhorar o desempenho dos produtos e principalmente das cores.

O que o torna diferente das outras marcas?

Colocamos produtos e pessoas a serviço das pessoas que trabalham conosco, ou seja, cerca de 10.000 salões na França. É fundamental construir com eles um relacionamento diferente daquele oferecido por outras marcas em um mundo muito competitivo. Temos uma alternativa a oferecer, uma forma diferente de trabalhar. Neste mundo globalizado, temos o compromisso de desenvolver ofertas exclusivas para feiras que os consumidores não encontrarão em outros circuitos. É o que fazemos com a Bonacure, por exemplo, que nos permite oferecer aos clientes uma verdadeira qualidade de produto em um relacionamento seguro. Na verdade, hoje estamos apresentando uma nova fórmula, Fiber Clinix. A inovação continua sendo uma das chaves, para a qual estamos cada vez mais avançando. Nossa organização local e global permite-nos um desempenho muito bom, com toda a humildade.

Dandruff

Dandruff Treatment: How to Get Rid of Dandruff?

Dandruff affects more than 50% of the population. Those affected have only one idea in mind: getting rid of it. Where does dandruff come from? How to treat it?

How is Dandruff Formed?

The scalp skin is composed of two layers: the dermis and the epidermis. It renews itself approximately every 28 days thanks to the formation of new epidermal cells that will eliminate dead cells by pushing them out of the epidermis.
Dandruff occurs when a fungus called Malassezia (non-contagious) proliferates and interrupts cell renewal. The cycle changes from 28 days to about 5 days. Dead cells don't have time to shed, so they cling together and concentrate in the form of scales (thin strips of skin that come off the outermost layer of the epidermis on the surface of the scalp), forming what is called dandruff.

Dry Dandruff or Oily Dandruff?

Dry Dandruff
Malassezia mainly feeds on the sebum produced by the scalp. Therefore, it dries faster and forms dry dandruff that looks like small snowflakes.

Oily Dandruff
The fungus pumps the scalp's natural sebum reserve and causes the appearance of so-called oily dandruff, harder to treat. It is yellowish and adheres to the hair roots forming sticky bundles. Oily dandruff is larger than dry dandruff. It can facilitate the growth of bacteria and cause itching or hair loss.

What are the Causes of Dandruff?

1.    Genetic or Medical Causes

•    Hormonal imbalance (puberty, pregnancy, menopause)
•    Oily scalp
•    Excessive sweating
•    Certain medical treatments

2.    Psychological Causes

•    Stress
•    Fatigue
•    Anxiety

3.    External Causes

•    Pollution
•    Inappropriate hair products
•    Alcohol and tobacco
•    Unbalanced diet
•    Very aggressive hair care (dyeing, brushing, excessive hairdryer heat, etc.)
•    Climate changes
•    Prolonged use of helmet or hat

How to Remove Dandruff?

There are different anti-dandruff treatments adapted to each hair type.

Anti-Dandruff Shampoos and Care
Anti-dandruff shampoo treatments address the scalp by regulating excess or lack of sebum and slowing down fungal growth.

Preferred Ingredients:
•    Zinc pyrithione. It is an excellent antifungal (to combat fungi) and antibacterial;
•    Coal tar. This anti-proliferative decreases abnormal production of dermal cells;
•    Sulfur or salicylic acid. These active keratolytics dissolve scales by peeling and eliminating the layer of keratin on the skin's surface;
•    Using a sulfate-free 2-in-1 shampoo (very aggressive detergent) is ideal.

Dandruff is located at the hairline, and using an anti-dandruff shampoo can damage the ends. Consider hydrating them with daily care, such as conditioner or oil. If you have dry dandruff, you can apply a nourishing mask once a week to the entire hair.
To have healthy hair, it all starts with a healthy scalp. Generally, when you have dandruff, the hair fiber becomes dull and without volume because the scalp that needs to breathe becomes sensitized or even suffocated by dandruff. They can appear due to stress or when there is excess sebum or, conversely, when the scalp is irritated. This is partly caused by a fungus, Malassezia globosa, a microorganism that occurs naturally and causes dandruff. To overcome it, the goal is to work towards rebalancing your skin flora. It all starts with choosing an appropriate anti-dandruff shampoo enriched with Piroctone Olamine and antioxidants to treat the multiple early signs of dandruff.
Finally, the secret is to care for how you wash your hair. Use a small amount of product and massage gently. Then rinse well until there is no foam.
After a few weeks of use, dandruff will have disappeared; otherwise, it is better to consult a dermatologist.

Medicated Shampoos and Treatment
A dermatologist can prescribe lotions based on corticosteroids but only for very severe conditions, such as psoriasis.

Plant Extracts and Essential Oils
Some herbs can be very effective in combating dandruff. Rosemary has antifungal and antimicrobial properties. Propolis, a derivative of honey, is recognized for its antiseptic and bactericidal properties.
Many essential oils can also treat dandruff naturally. Among them, tea tree essential oil cleans and soothes the scalp, sage regulates excess sebum, and eucalyptus is a very good anti-inflammatory.
You must follow the right dosages, or the situation will worsen, and more problems related to dandruff will arise.
It is necessary to seek advice from a specialist before using plant extracts or essential oils.

Dietary Supplements and Vitamins
Certain dietary supplements and vitamins can also help get rid of dandruff. Prefer vitamin A (eggs, dairy), vitamin B6 (whole grains, salmon, or banana), and vitamin E (oily fish, hazelnuts, and almonds).
Trace elements are also important. Selenium, for example, has an antioxidant effect and allows the body to produce an enzyme (with the help of vitamin E) that protects cell membranes from oxidation caused by free radicals. It is mainly found in Brazil nuts or canned tuna.

Tips to Avoid Dandruff

•    Don't "abuse" your hair anymore. Massage, rinse, and comb gently.
•    Always rinse your hair thoroughly with warm water and finish with a cold water jet.
•    Remember to regularly wash the comb or brush.
•    Limit the use of styling gels, sprays, or hair lacquer as much as possible, as well as the use of a helmet or cap.
•    Space out the time between washes, straighteners, and dyes (once a month).
•    Make sure to find (or maintain) a balanced diet, neither too rich nor too acidic.

Treatments

For Every Hair Type, a Care!

Straight, curly, wavy. Smooth, very voluminous, or with curls. There are different hair types! In fact, all our hair has different needs depending on the type.
To have beautiful hair, it is important to choose the right treatment for your type. Mask, shampoo, dry shampoo, oil, etc.
What treatment to choose if you really don't know which category your hair belongs to?

Hair is divided into 4 categories:
•    Straight Hair
•    Wavy Hair
•    Curly Hair
•    Kinky Hair

Straight Hair

Straight hair is usually the finest of the 4 categories. They are also the ones that tangle at the slightest gust of wind or tend to be oily. These little annoyances can be avoided! First, to prevent them from tangling, we recommend hydrating them well with care suitable to avoid weighing them down. If your hair is troublesome and gets oily very quickly, it's no secret: try to wash it as little as possible! Once or twice a week is ideal. In fact, the more you wash your hair, the more sebum present on the scalp is secreted. It is this sebum that leaves the hair oily!
Feel free to use various tricks to hide it: headbands, hats, tied in a bun, etc. If you really find them too dirty, a bit of dry shampoo will loosen them from the roots and give them a bit of volume. However, be careful not to use dry shampoos too much as they can be harsh on the scalp if used excessively.

3 types of straight hair:
•    Fine hair that tends to tangle
•    Fine hair with a bit more strength
•    Straight but thick hair
There are treatments specially designed for straight and fine hair.

Wavy Hair

The second category of hair includes wavy hair. They are slightly wavy at the ends, for an ultra-modern wavy look or wavy from the roots. This type of hair is not always easy to tame! In fact, their beautiful waves do not always withstand a good night's sleep. In the morning, when you wake up, lower your head and gently run your fingers through the curls to lift them from the roots and give them a good shape. Avoid conventional hairbrushes at all costs: they can break the curls and damage the hair. Instead, opt for a comb with wide teeth.

3 types of wavy hair:
•    Fine hair with a slight S-shaped wave at the ends
•    Hair with slight S-shaped curls and a bit of frizz on the scalp
•    Hair with a lot of volume and well-defined S-shaped curls

Curly/Kinky Hair

When we think of curly hair, we remember Julia Roberts in Pretty Woman! But to achieve a result worthy of this beauty goddess, it is important to take very good care of your curly hair. First, we avoid at all costs dry and damaged ends, which break the curl and leave the hair dull.
Ideally, apply a nourishing mask to the ends at least once a week, for as long as possible. Your hair becomes shiny and healthy thanks to this mask! Then, don't forget to detangle before washing your hair (yes, this also applies to curly hair!). It allows the scalp to be perfectly washed and maintains good hair quality.

3 types of curly hair:
•    Hair with wide curls, well-hydrated, and sometimes straight at the roots
•    Hair with well-defined curls, from roots to ends
•    Hair with tighter and smaller curls from the roots

Kinky Hair

Kinky hair is the driest of the four types, so they are very low in oil. We should avoid washing them too much: at most once a week, simply to extract impurities and pollution residues. Unlike other hair types, it prefers leave-in treatments that deeply nourish kinky hair. Finally, kinky hair does not detangle with a classic brush, risking breaking the curl and damaging the very essence of the hair. If you really want to detangle, use a boar bristle brush, less aggressive than a plastic one!

3 types of kinky hair:
•    Hair coiled from the roots, very voluminous, and with a spiral wave
•    Hair coiled and wavy, finer and very dense
•    Hair with Z-shaped curls, fine and fragile

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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