Davines: Excelência em Produtos Capilares e de Beleza
A Davines é uma marca reconhecida mundialmente pela sua inovação e sustentabilidade no setor de produtos capilares e de beleza. Fundada na Itália em 1983, a Davines combina ciência e natureza para criar produtos de alta qualidade que atendem às necessidades dos profissionais de beleza e consumidores finais. Com uma filosofia que valoriza a beleza sustentável, a marca se destaca por seu compromisso com o meio ambiente e a responsabilidade social.
História e Filosofia da Davines
Desde a sua fundação, a Davines tem se dedicado a criar produtos que não apenas melhoram a saúde e a aparência dos cabelos, mas também respeitam o planeta. A empresa foi criada por Bollati Family e começou como um laboratório de pesquisa, desenvolvendo fórmulas inovadoras para grandes marcas de cosméticos. Em 1996, a Davines lançou sua própria linha de produtos, focada em soluções capilares de alta performance.
Compromisso com a Sustentabilidade
Uma das principais características que diferenciam a Davines de outras marcas é seu compromisso com a sustentabilidade. A empresa utiliza ingredientes naturais, cultivados de forma sustentável e segue práticas rigorosas de produção que minimizam o impacto ambiental. A Davines também investe em projetos de compensação de carbono e utiliza embalagens recicláveis, promovendo uma abordagem holística de beleza responsável.
Principais Linhas de Produtos Davines
A Davines oferece uma ampla gama de produtos capilares, cada um desenvolvido para atender a necessidades específicas. Entre as linhas mais populares estão:
1. Essential Haircare
A linha Essential Haircare é composta por produtos formulados com ingredientes ativos de origem natural. Cada produto é desenvolvido para proporcionar nutrição e proteção aos cabelos, respeitando o equilíbrio natural do couro cabeludo. Destacam-se os shampoos, condicionadores e máscaras de tratamento.
2. OI
A linha OI é conhecida por suas propriedades antioxidantes e hidratantes. Produtos como o OI All in One Milk e o OI Oil oferecem múltiplos benefícios, incluindo maciez, brilho e controle do frizz. Esta linha é ideal para todos os tipos de cabelo, proporcionando resultados imediatos e visíveis.
3. Naturaltech
A linha Naturaltech foi desenvolvida para tratar problemas específicos do couro cabeludo e dos cabelos. Com fórmulas baseadas em fitoterápicos e biotecnologia, os produtos desta linha abordam questões como queda de cabelo, caspa e sensibilidade do couro cabeludo. Os tratamentos são intensivos e eficazes, promovendo uma melhora significativa na saúde capilar.
O Papel da Davines na Responsabilidade Social
Além de sua preocupação ambiental, a Davines está comprometida com a responsabilidade social. A empresa apoia diversas iniciativas comunitárias e projetos sociais, tanto localmente na Itália quanto globalmente. Exemplos incluem a Davines Group - Sustainable Beauty Partner, que promove práticas de beleza sustentável em colaboração com salões de beleza ao redor do mundo.
Parcerias e Inovações
A Davines mantém parcerias com universidades e instituições de pesquisa para continuar inovando e desenvolvendo produtos que atendam às expectativas de seus clientes e ao mesmo tempo respeitem o meio ambiente. A marca também investe em educação e treinamento para profissionais de beleza, garantindo que eles estejam atualizados com as melhores práticas e técnicas do mercado.
Conclusão
A Davines se destaca no mercado de produtos capilares e de beleza por sua combinação única de inovação, sustentabilidade e responsabilidade social. Seus produtos são desenvolvidos com ingredientes de alta qualidade e formulados para atender às necessidades específicas de todos os tipos de cabelo. Ao escolher Davines, os consumidores não estão apenas investindo em beleza e saúde capilar
Blonde Hair
Purple Shampoo: A Revolutionary Product for Blondes?
Is Purple Shampoo a Revolutionary Product for Blondes?
Whether colored or natural, light-colored, blonde, gray, or white hair tends to turn yellow and lose its shine. There's a beauty routine to combat this effect: purple shampoo. What is its action? How to choose the right one? And what about blue shampoo?
If you're a platinum blonde and take pride in it, over time, your color may turn yellow and lose its shine. You're not alone!
Light hair, whether natural or colored, blonde, gray, or white, with fewer pigments or completely depigmented, is sensitive to external aggressors. Pollution, saltwater, sun exposure, repeated brushing, smoking, and improper products can become a real trial for your hair.
Don't panic; there's a solution for every problem. Purple shampoo can save your life by preventing or neutralizing those yellow reflections.
How Does Purple Shampoo Work?
Purple shampoo, a revolutionary product for blondes? Yes, but why? Thanks to the purple pigments present in this hair treatment. In color theory, violet is the color diametrically opposite to yellow. Additionally, this shampoo is rich in amino acids and moisturizing agents, essential active ingredients for dry hair due to coloring or a lack of melanin.
When to Use Purple Shampoo?
You don't need to use it every wash, just occasionally. You can even mix it with your regular shampoo. Using it too frequently risks drying out your hair. If you feel your hair tends to weaken, complement your beauty routine with a purple or nourishing mask, leaving it on for a few minutes before rinsing.
How to Use Purple Shampoo Correctly?
There isn't just one but several purple shampoos. What's the difference between this or that product? The more sustained the color, the more yellow it becomes. As a preventive measure, choose a purple shampoo. For correction, prefer a darker color.
How to Apply Purple Shampoo?
Apply a dose or two of the product to your hair, wait a few minutes for the shampoo to work. Rinse. As mentioned earlier, you can apply a mask or protective treatments.
Is There an Alternative to Purple Shampoo?
There is an alternative to purple shampoo, the blue shampoo. Professionals recognize this. This pigment-neutralizing conditioner counteracts the yellowing effects of coloring. It's advisable to let the product sit for a few minutes before rinsing it out. As a result, the hair regains its shine.
This product is not just for professionals.
So, what's the difference between the two shampoos? It all comes down to hair color. Purple shampoos perfectly revive blonde hair.
Blue shampoos are great for red highlights, which become less yellow than blondes.
People with white or gray hair can use both shampoos, depending on the intensity of yellowing.
Shampoo
7 Criteria for Choosing Your Shampoo
Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.
1. Do not Damage the Hair
New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.
2. Wash Your Hair Every Day
Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.
3. Beautify Long Hair
"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.
4. Cleanse and Treat the Scalp
The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.
5. Use Natural Ingredients
Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.
6. Avoid Products that Produce Too Much Foam
"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.
7. Do Not Suffocate Long Hair
Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.
