Keune Care Silver Savior Shampoo é a solução ideal para manter os cabelos loiros, grisalhos ou platinados impecáveis e livres de tons amarelados indesejados. Formulado com pigmentos violetas de alta performance, este shampoo neutraliza efetivamente os reflexos amarelos, proporcionando um tom mais frio e vibrante aos fios. Além disso, o Keune Care Silver Savior Shampoo é enriquecido com Pró-vitamina B5, que hidrata e nutre profundamente o cabelo, deixando-o macio e sedoso ao toque.
Graças à sua fórmula suave e eficaz, este shampoo pode ser utilizado regularmente, garantindo que os seus cabelos estejam sempre radiantes e com um brilho saudável. É perfeito para quem deseja manter a cor do cabelo por mais tempo e evitar o desbotamento. O aroma agradável e a textura cremosa tornam a experiência de lavagem ainda mais prazerosa.
Não perca a oportunidade de cuidar dos seus cabelos com o que há de melhor no mercado. Experimente o Keune Care Silver Savior Shampoo e veja a diferença desde a primeira utilização! Adicione já ao seu carrinho e dê aos seus cabelos o tratamento que merecem.
Bem-vindo ao Universo Keune: Uma Jornada de Inovação e Sustentabilidade
Como tudo começou:
Em 1922, Jan Keune, um farmacêutico de Amesterdão, deu início a uma jornada fascinante no mundo dos cabelos. Acima da farmácia que dirigia com sua esposa, Jan começou a experimentar e fabricar produtos capilares. Enquanto os cabelos eram anteriormente encaracolados usando ferros de frisar aquecidos em queimadores a gás, Jan Keune conseguiu desenvolver uma fórmula líquida permanente que instantaneamente conquistou sucesso.
O produto holandês conquistou o mundo, e em 1925, Keune Haircosmetics tornou-se uma realidade quando Jan oficialmente registou a farmácia em seu nome.
Keune se Importa:
Em missão! Como uma empresa familiar, acreditamos que é nossa responsabilidade cuidar do planeta e das pessoas. Isso se reflete em nosso programa de desenvolvimento sustentável, Keune Cares. Não apenas para o presente, mas principalmente para as gerações futuras.
Estratégia e Ambições Sustentáveis:
Como empresa familiar, temos a convicção de que cuidar do planeta e das pessoas é nossa responsabilidade. Trabalhamos diariamente para garantir uma mudança positiva e de longo prazo, buscando um crescimento sustentável. Não estamos apenas aqui para você, mas para as pessoas, o planeta e as gerações futuras. Em 2021, atualizamos nossa estratégia e ambições para Keune Cares, focando no bem-estar dos nossos colaboradores e da sociedade em geral, na produção sustentável e em áreas de maior impacto.
Descubra o Nosso Keune Lab:
O laboratório Keune é a base científica de todas as nossas inovações de produtos. Cada produto é criado no nosso próprio Keune Lab, onde especialistas dedicados desenvolvem soluções alinhadas com o DNA da nossa marca e as expectativas dos consumidores em todo o mundo.
A Ciência Está no Nosso DNA:
Desde a sua criação em 1922 por Jan Keune, um farmacêutico de Amesterdão, a Keune Haircosmetics tem a inovação científica no seu cerne. A vontade de inovar sempre impulsionou o sucesso da Keune. Cada produto é criado no nosso laboratório, resultado do trabalho árduo e meticuloso das nossas equipas de especialistas, apaixonadas e habilidosas.
Essencialmente Testado:
A nossa equipa de profissionais científicos baseia-se em testes rigorosos e aprofundados. Garantimos que todas as afirmações são verdadeiras, proporcionando aos nossos clientes produtos capilares confiáveis para cabelos fortes e saudáveis. Além disso, orgulhamo-nos de afirmar que nunca realizamos testes em animais. Em vez disso, contamos com um grupo voluntário de pessoas que testam semanalmente os nossos produtos em seus cabelos e couro cabeludo.
Blonde Hair
Purple Shampoo: A Revolutionary Product for Blondes?
Is Purple Shampoo a Revolutionary Product for Blondes?
Whether colored or natural, light-colored, blonde, gray, or white hair tends to turn yellow and lose its shine. There's a beauty routine to combat this effect: purple shampoo. What is its action? How to choose the right one? And what about blue shampoo?
If you're a platinum blonde and take pride in it, over time, your color may turn yellow and lose its shine. You're not alone!
Light hair, whether natural or colored, blonde, gray, or white, with fewer pigments or completely depigmented, is sensitive to external aggressors. Pollution, saltwater, sun exposure, repeated brushing, smoking, and improper products can become a real trial for your hair.
Don't panic; there's a solution for every problem. Purple shampoo can save your life by preventing or neutralizing those yellow reflections.
How Does Purple Shampoo Work?
Purple shampoo, a revolutionary product for blondes? Yes, but why? Thanks to the purple pigments present in this hair treatment. In color theory, violet is the color diametrically opposite to yellow. Additionally, this shampoo is rich in amino acids and moisturizing agents, essential active ingredients for dry hair due to coloring or a lack of melanin.
When to Use Purple Shampoo?
You don't need to use it every wash, just occasionally. You can even mix it with your regular shampoo. Using it too frequently risks drying out your hair. If you feel your hair tends to weaken, complement your beauty routine with a purple or nourishing mask, leaving it on for a few minutes before rinsing.
How to Use Purple Shampoo Correctly?
There isn't just one but several purple shampoos. What's the difference between this or that product? The more sustained the color, the more yellow it becomes. As a preventive measure, choose a purple shampoo. For correction, prefer a darker color.
How to Apply Purple Shampoo?
Apply a dose or two of the product to your hair, wait a few minutes for the shampoo to work. Rinse. As mentioned earlier, you can apply a mask or protective treatments.
Is There an Alternative to Purple Shampoo?
There is an alternative to purple shampoo, the blue shampoo. Professionals recognize this. This pigment-neutralizing conditioner counteracts the yellowing effects of coloring. It's advisable to let the product sit for a few minutes before rinsing it out. As a result, the hair regains its shine.
This product is not just for professionals.
So, what's the difference between the two shampoos? It all comes down to hair color. Purple shampoos perfectly revive blonde hair.
Blue shampoos are great for red highlights, which become less yellow than blondes.
People with white or gray hair can use both shampoos, depending on the intensity of yellowing.
Shampoo
7 Criteria for Choosing Your Shampoo
Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.
1. Do not Damage the Hair
New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.
2. Wash Your Hair Every Day
Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.
3. Beautify Long Hair
"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.
4. Cleanse and Treat the Scalp
The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.
5. Use Natural Ingredients
Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.
6. Avoid Products that Produce Too Much Foam
"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.
7. Do Not Suffocate Long Hair
Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.
