Goldwell Dualsenses Silver Conditioner é a solução ideal para cabelos loiros, grisalhos ou brancos que necessitam de um cuidado especial. Este condicionador é formulado com uma tecnologia inovadora que neutraliza os tons amarelados indesejados, proporcionando um brilho prateado deslumbrante e uma aparência saudável para os seus fios. A sua fórmula leve e nutritiva é enriquecida com Complexo FadeStop e proteínas de seda, que ajudam a prevenir o desbotamento da cor e a fortalecer os cabelos desde a raiz até as pontas.
Com o uso regular do Goldwell Dualsenses Silver Conditioner, os cabelos ficam visivelmente mais macios, fáceis de desembaraçar e com uma textura sedosa. Além disso, este condicionador oferece uma proteção eficaz contra os danos causados por fatores ambientais e processos químicos, garantindo que os seus cabelos permaneçam radiantes e vibrantes por mais tempo.
Não espere mais para experimentar os benefícios únicos do Goldwell Dualsenses Silver Conditioner. Invista na saúde e beleza dos seus cabelos e sinta a diferença desde a primeira aplicação. Adquira já o seu e transforme o seu cabelo num verdadeiro espetáculo!
Goldwell: com paixão por cabelos bonitos.
Compartilhamos sua paixão por cabelos bonitos. Nós pensamos estilista. Aqui estão as mensagens comunicadas pela marca Goldwell aos cabeleireiros deste mundo. E essas mensagens também são entendidas fora dos profissionais. O portfólio de produtos Goldwell está dividido em vários setores: Color, Care, Styling e Smoothing (para cabelos leves e macios). Descubra produtos como Lagoom Jam, Ultra Volume ou Just Smooth.
Goldwell: uma marca de Kaō
Goldwell agora é propriedade da empresa japonesa KAO, que opera em 22 países com 10 marcas e emprega mais de 3.500 pessoas.
As raízes de Goldwell remontam ao ano de 1948. Foi neste ano que Erich Dotter, que na verdade era um vendedor de têxteis, fundou a Goldwell Fabrikate em Darmstadt (Alemanha) e produziu produtos de tratamento avançado exclusivamente para cabeleireiros. Em 1958, a empresa se expandiu pela primeira vez no exterior, para a Grã-Bretanha. E em 1979 ela cruzou o Atlântico para o Canadá. Os Estados Unidos seguiram o exemplo em 1982. A parceria com a KAO começou em 1989. A KAO então possuía 75% da Goldwell. Essa porcentagem aumentou para 100% em 1994.
Uma das empresas modelo do ponto de vista ético no mundo
Em março de 2015, a KAO foi nomeada uma das empresas mais eticamente exemplares do mundo pela 9ª vez consecutiva. A inovação e a sustentabilidade andam de mãos dadas na KAO. Trabalhamos para entender e reduzir o impacto ambiental de nossas atividades empresariais ao longo do ciclo produtivo, escreve a empresa sobre o tema sustentabilidade. Isso também se aplica à marca Goldwell.
Bem-vindo ao mundo dos produtos Goldwell
Entre as linhas de produtos Goldwell, existem, por exemplo, produtos de cuidado Kerasilk. A Goldwell atua aqui com tecnologias exclusivas de pesquisas próprias e oferece produtos com preciosos princípios ativos que atuam ativamente na estrutura do cabelo. Uma linha de produtos como o Kerasilk Control é usada para controlar o formato dos cabelos rebeldes e torná-los sedosos e macios.
O sistema de coloração ultra chique da Goldwell é uma linha de colorações de cabelo. Oferece camuflagem 100% dos cabelos grisalhos e proporciona "cores brilhantes intensamente luminosas". A linha de produtos Dualsenses também é bastante conhecida. Inclui, por exemplo, os produtos Color e Color Extra Rich para cabelos coloridos, bem como produtos de cuidado para cabelos ondulados e cacheados. Descubra os produtos Goldwell aqui
Gray Hair or Mature Hair
How to Take Care of Gray Hair?
Gray hair is popular today! Many people fully embrace this mark of maturity. Even younger individuals are rushing to use white hair dyes to mimic older adults. How can you maintain gray hair? What treatments should you use to enhance it? Let's dive into a hair trend that exudes elegance and maturity.
Why Does Hair Turn Gray? Melanin at the Center of the Process
Before we provide you with some tips to enhance your gray hair, we need to understand the process that leads to this inevitable discoloration. Under our skin are melanocytes. These are cells that produce melanin, a colored pigment responsible for the color of our skin and hair. The more melanin these cells produce, the darker the skin and hair.
Each individual has a supply of melanin that is not endless. Once this supply is depleted, melanin gradually stops being secreted, and hair begins to lose its color at the root. It's a more or less lengthy process, depending on the individual. Its scientific name is "canities."
Gray or White Hair, Is There a Difference?
We sometimes describe them as gray and other times as white, but is there really a difference? In reality, no, all hair turns white. This grayish tone is actually just an optical effect due to a blend of white highlights and pigmented highlights.
Factors That Accelerate Graying
Like many aging-related phenomena, not everyone is equal when it comes to the appearance of gray hair. In fact, some people will discover their first gray hairs before the age of 30, while others will always have a natural shade even after the age of 40. Why such inequality?
Several factors will influence the early onset or not of gray hair:
- Heredity: If your parents experienced early graying, it's likely to happen to you too.
- Tobacco: Smoking plays a role in premature skin aging and, consequently, the quality of hair.
- Health: More rarely, certain health disorders can accelerate the appearance of gray hair, such as a thyroid disorder or vitamin B12 deficiency (associated with anemia).
- Stress: Can stress be the cause of premature gray hair? This question has been debated in the scientific world for a long time, but recent research published in the journal "Nature" in January 2020 suggests that a period of intense stress can indeed lead to premature gray hair.
Characteristics of Gray Hair
Once it has turned gray, hair has a different texture than hair that still benefits from a supply of melanin. It's drier, less manageable (more split ends), and more fragile.
How to Maintain Gray Hair
Here are five recommended practices:
- Use a Silver Shampoo: Why do gray hairs sometimes take on a yellowish appearance? While healthy hair is rich in amino acids, gray hair gradually loses the benefits of this molecule, which deteriorates and turns yellow with age. Gray hair also becomes more sensitive to heat, especially to sunlight, which can further enhance the yellowing effect. To limit this effect, we recommend using a specific shampoo. This type of shampoo contains purple or blue pigments that neutralize the yellow color. In terms of frequency of use, it's not necessary to use it every time you wash your hair. It's preferable to alternate it with a gentle cleansing treatment.
- Use Suitable Shampoos: For the maintenance of gray hair, it's important to adapt the shampoo. However, remember that it's not necessary to clean the scalp every day. Excessive shampooing is harmful to the hair fiber, regardless of hair type. This observation is even truer for gray hair, already weakened by the lack of melanin to protect it. Moreover, spacing out shampoos has another benefit. It stimulates the production of sebum (which also decreases with aging). This substance plays a fundamental role in hair hydration.
- Moisturize: Gray hair is often dry. Therefore, hydration is essential to restore the flexibility of the hair fiber and protect it from environmental aggressions. As mentioned earlier, reducing the frequency of shampoos is a good practice. At the same time, it's also recommended to apply a hydrating care product rich in keratin (mask, conditioner) once a week to provide maximum nourishment to gray hair.
- A Good Haircut: Long hair is beautiful, but it also needs to be well-maintained, flexible, and full of vitality. Gray hair requires even more attention. That's why adopting a medium or short haircut is an idea worth exploring. Several reasons for a medium or short haircut include ease of maintenance, a modern appearance, and reduced split ends, as they require more regular visits to the hairdresser. If you still want to maintain the length, don't hesitate to visit the hairdresser regularly to trim the ends. This is sufficient to give a boost to the hair fiber.
- The Trick to Concealing Gray Hair: When the first white strands appear, the reflex is often to rush to your hairdresser for coloring. While this trick may work for a while, you should know that hair dyes are particularly harsh on the hair fiber. Additionally, they need to be done regularly to avoid the root effect. If your hairstyle is starting to sprinkle with gray hairs, why not give them some highlights? This is a way to go through this transition smoothly and limit the damage caused by excessive coloring. In fact, only a few strands will be colored.
Gray hair is inevitable, but it doesn't have to mean neglect. Thanks to an adapted hair routine, it's very possible to make your gray hair a true beauty asset.
The three main points to remember about gray hair:
- Gray hair is a mark of age, but it can also be accelerated by other factors such as stress, certain illnesses, or smoking.
- Gray hair is the result of a reduction in melanin production, which occurs with age.
- Gray hair can tend to turn yellow. To avoid this phenomenon, using a suitable shampoo is the first step to take.
Conditioner
What is a Hair Conditioner and What Is Its Purpose?
A hair conditioner is a hair treatment often overlooked. However, it forms a perfect duo with shampoo and completes its action. After cleansing, the conditioner detangles and softens the hair. But to achieve an ideal result, it's important to choose the right conditioner. Here are some excellent tips to make the right choice.
The conditioner has its place in hair care routine. It has a 3-in-1 action that complements hair cleansing with shampoo: it hydrates, eliminates knots, and softens the hair. So many reasons that make it an interesting ally for use once or twice a week. But to be truly effective, you still need to choose your conditioner carefully.
How to Choose Your Conditioner?
Like shampoo or any other hair treatment, the conditioner should be chosen according to your hair type. In fact, if it doesn't meet your hair's needs, it can even cause the opposite of the desired result. Especially because conditioner can quickly lead to oily hair.
What Conditioner for Dry Hair?
Dry and/or damaged hair is most affected by the use of a conditioner. If you have fine and brittle hair, the conditioner will rehydrate the hair fiber, making the hair less thick. Conditioner is, therefore, an ideal ally for this hair type! Opt for a repairing treatment or intense hydration that you will use 1 to 2 times a week, after your regular shampoo. If your hair is very dry, complete your treatment with a nourishing mask once a week.
What Conditioner for Oily Hair?
Oily hair should be cautious with conditioner. In fact, the latter tends to make the roots greasier. Instead of choosing a moisturizing conditioner, use a volume or balance conditioner. Also, avoid applying conditioner to the roots. Apply your conditioner once a week, no more.
What Conditioner for Normal Hair?
If you're lucky enough to have normal hair, conditioner will simply remove any remaining knots and add shine. Use a conditioner that provides volume or balances sebum production. The goal is to detangle the hair without overloading it or making it oily. Thanks to the conditioner, normal hair will look even more beautiful. Applying conditioner 1 to 2 times a week is sufficient.
Regardless of your hair type, try to choose a natural and/or organic conditioner to avoid harming the scalp or damaging the hair. Preferably, avoid hair products containing sulfates or silicones. These chemicals dry the hair more than they hydrate it. It's best to opt for an organic conditioner labeled by the Ecocert organization, which prohibits the use of sulfates and silicones.