Wella Professional: uma herança de 140 anos

A marca profissional Wella desenvolve inovações e serviços há 140 anos que permitem ao cabeleireiro estimular e libertar a sua criatividade. A história de Wella começa no século 19 com Franz Ströher, um jovem empresário cabeleireiro alemão que adora seu trabalho. Ele decidiu fundar sua própria empresa em 1880 para fabricar tules, que serviam de base para as perucas. Em 1890, uma nova técnica nasceu com o Tullemoid Waterproof, um meio eficaz de fazer o couro cabeludo respirar. Em 1898, os dois filhos de Franz Ströher ingressaram na empresa e foi em 1924 que a família e a empresa registraram a patente do nome Wella, que significa “onda”. Em 1927, quando as perucas saíram de moda, os filhos de Ströher reagiram imediatamente, adaptando-se à moda feminina e aos desejos de beleza, e solicitaram uma licença para desenvolver produtos que proporcionassem ondas permanentes aos cabelos. Assim, o primeiro dispositivo de permanente Wella foi produzido em massa. 3 anos depois, Wella desenvolveu o primeiro dispositivo de permanente portátil do mundo, bem como os primeiros secadores de cabelo com motor integrado. Em 1939, foi o primeiro bálsamo protetor e nutritivo que viu a luz do dia e que teve grande sucesso com cabeleireiros e clientes. O futuro da moda para cabelos está aí. A produção em grande escala começou em 1945 e aumentou para 50 funcionários em 1949. 1 ano depois, apareceu o primeiro creme de coloração: Koleston. Ao longo dos anos, os cabeleireiros tornaram-se apaixonados por estes produtos. A Wella lançou então uma linha especializada em equipamentos para salões de beleza e, em seguida, abriu seu centro de pesquisa central. Nos anos 60, a liberdade de expressão está cada vez mais presente e as mulheres mudam com mais frequência o penteado. A Wella então cria uma linha de produtos que podem ser usados ​​em casa. Nos anos 1970, era o volume que se procurava. A Wella aproveita a oportunidade para criar produtos que desafiam a gravidade. Diante do sucesso, a marca aposta na distribuição para o particular ao mesmo tempo em que avança na ciência das tintas. Em 1980, a Wella comemorou seu 100º aniversário e as vendas dispararam. Nos anos 80, era a loira que se trabalhava e a marca lançou a série especial de loira Koleston. Então, em 1988, foi lançada a primeira coloração de cabelo semipermanente. A última grande novidade da Wella: Koleston Perfect. Lançada em 2018, esta é a cor de cabelo mais pura. Por vários anos, a Wella nunca parou de inovar, criar e impressionar. Sempre em busca de novidades e resultados, a marca estará presente para cada moda, cada desejo e cada necessidade.

Wella: gamas variadas para todas as necessidades

A Wella Professional possui uma ampla escolha de produtos para todas as necessidades e desejos. Você pode encontrar o seu shampoo Wella em nosso site, seja para seus cabelos cacheados, coloridos, finos ou danificados. Acompanhe seu shampoo com a máscara Wella de sua escolha para maior eficácia. Assim, encontre as gamas Invigo Wella para os seus cabelos coloridos, os seus cabelos secos, os seus cabelos finos, os seus cabelos loiros ou para os cuidados do couro cabeludo. Repare seus cabelos danificados e quebradiços com a linha Fusion Wella e encontre cabelos mais fortes e bonitos. Para naturalidade, encomende Elements Wella e trate o seu cabelo com produtos sem sulfato, parabenos ou corantes artificiais. Peça também sua coloração Wella Koleston para que seu loiro fique sempre mais puro e radiante de luz. Assim, para cada um dos seus desejos, existe uma solução Wella Professional.

Hair dyes

Hair Color: How to Choose the Right Color for Your Hair?

More than 50% of women dye their hair. And why dye your hair? Often, it's to change your style, restore shine to your color, or hide your gray hair, but it's also to please and seduce. Having beautiful hair allows us to feel more prepared and gain self-confidence. Moreover, choosing a color is as important as choosing a haircut.
So, how do you choose the right color? For a harmonious effect, it's best to choose a shade close to your natural color. To deepen your choice, prefer hair shades that perfectly match the color of your skin and eyes.

What Color to Choose for Your Hair?

Want to change your look? What if you changed your hair color? There's nothing like coloring to give your hair extra vitality and brighten your face. So, how do you choose your color? Which hair color shade will make you stand out the most?
To choose your next hair color, base it on your natural color, but also on your skin and eye color. Taking these criteria into account, you will finally find the hair color that will enhance your features and give you a healthy glow!

Choose Your Color Based on Your Natural Color!

When choosing a color, it's important to consider the natural color of your hair for a successful dyeing. In fact, if you opt for light blonde, for example, when you're brunette, it may not benefit you and make your skin look dull. On the other hand, if you choose a color close to your hue, you'll have a hair color that will brighten your face.
There are 5 natural hair colors: black, brown, chestnut, red, and blonde. In the salon, hair colors are classified on a scale of 1 to 10 shades, ranging from the darkest to the lightest. This scale allows professional brands to offer shades closer to your hair color for a natural effect.

Choose Your Color Based on Your Skin Tone and Eyes!

After the natural hair color, the other two essential criteria to consider when choosing hair color are: skin tone and eye color.
It's really important to choose a hair color shade that harmonizes with your skin tone. The hairdresser will not recommend the same hair color for a woman with a tan and another with very fair skin, even if both have dark hair. In fact, women with light tan skin can apply black hair dye like a raven, for example, while this color won't be recommended for women with very fair skin.
Eye color is also a determining factor in choosing the right color. For example, brown eyes will be enhanced by shades of brown or chestnut, while green eyes will shine when paired with auburn hair.

Hair coloring

Permanent and Semi-Permanent Hair Coloring: What Are the Differences?

It's not always easy to distinguish between permanent hair color and semi-permanent hair color.

Permanent Hair Coloring: Advantages and Disadvantages

Permanent hair color is also known as oxidation hair color because it contains hydrogen peroxide and ammonia in particular. It's a color meant to last, as the name suggests, because it will penetrate the hair fiber irreversibly. The only way to get rid of it forever is to let your hair grow out.
The fusion of color with the oxidant will open the scales of your hair so that synthetic pigments can modify its natural composition. Upon rinsing, the pigments will be "trapped" by the scales of your hair, which will close. Permanent hair color can damage and sensitize the hair, especially if abused and not properly maintained. It usually takes about 4 to 6 weeks before you have to repeat the process, depending on the frequency of washing that will release your color as well as the growth of your roots.
It's important to know that a color can fix very well on one person and much less on another. There are many factors that make your color last more or less, starting with the condition of your hair. The more damaged your hair is, the less it will hold the color. There are also other factors that make the color last less, such as dry hair, straighteners, and other sources of heat, the sun, the composition of the products you put on them, like alcohol hair spray.

Advantages

• Permanent color is the only one that can cover all gray hairs.
• It's the only one that can make a radical change in your hair color, like going blonde if you're brunette and vice versa, red, blue, copper, whatever you want!
• It adds shine and highlights that can be accentuated in natural light. Color can truly add character and structure to your face by playing with nuances of shades and colors to enhance it.
• Colors are evolving, and brands are offering ammonia-free colors, which are much less harsh on the hair and scalp.

Disadvantages

• Don't forget that it strongly sensitizes your hair and should not be overused.
• When you get into the cycle of dyeing your hair, it's hard to get rid of it. It requires maintenance; you have to take care of it at home. The word "permanent" is deceptive: in reality, the color doesn't last a lifetime; you have to readjust its intensity or touch up the roots regularly.
• The composition can cause allergies or eczema. Sensitive people are often advised to test the product on the skin and wait 24 hours to avoid potential risks.

Semi-Permanent Hair Color: Advantages and Disadvantages

Compared to permanent coloring, semi-permanent hair color is significantly less aggressive because it only stays on the surface of the hair and does not penetrate the hair fiber.

Advantages

• Semi-permanent hair color evens out the base color and makes it shinier.
• It doesn't damage the hair and leaves it as it was when you started because it doesn't contain ammonia.
• This is the perfect solution if you just want to tone and maintain your natural color.

Disadvantages

• It barely covers gray hair, if at all.
• Unlike permanent color, you can't make major color changes from one extreme to another unless you've done bleaching. You can do whatever you want, including trendy pastel colors.
• It also requires a lot of maintenance, as it needs to be done quite frequently if you want the color to always be intense.
• The color changes very quickly, and you'll notice a loss of intensity with each wash.
• It can also leave unwanted reflections even after several washes.

Hair

Tips for Maintaining the Health, Shine, and Life of Your Hair

1. Hair Care Basics:

Start with regular washing, cutting, and hydration. Choose products tailored to your hair type – be it dry, brittle, or color-treated. Understanding your hair type is crucial for effective treatment.

2. Hydrating Mask:

After washing at least twice a week, apply a hydrating mask to restore moisture. Adjust frequency based on your hair's needs, reducing to once a week after achieving optimal hydration.

3. Gentle Detangling:

Avoid detangling wet hair to prevent breakage. Use a wide-tooth comb to gently work through tangles.

4. Heat Protection:

Apply a generous amount of heat protectant spray before drying your hair with a dryer. Keep the dryer 25/30 cm away and use it daily without causing damage.

5. Styling Products:

Choose styling products that suit your desired look. Additional support is essential for achieving your styling goals.

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