Paul Mitchell Express Style Hot Off The Press é o segredo para cabelos lindos e protegidos durante o uso de ferramentas térmicas. Este spray de proteção térmica é incrivelmente leve e eficaz, garantindo uma barreira protetora contra os danos causados pelo calor de pranchas, secadores e modeladores. Além de oferecer proteção, o Hot Off The Press proporciona um acabamento suave e brilhante, combatendo a humidade e mantendo o penteado impecável por mais tempo. Ideal para todos os tipos de cabelo, este produto não apenas protege, mas também melhora a textura, facilitando o styling diário.
Com uma fórmula inovadora, o Paul Mitchell Express Style Hot Off The Press contém ingredientes de alta qualidade que ajudam a manter a saúde dos fios. O extrato de arroz protege e fortalece o cabelo, enquanto a fórmula leve evita o acúmulo e o aspecto pesado, garantindo movimento natural. Este produto é perfeito para quem deseja manter os cabelos saudáveis sem comprometer o estilo e a beleza.
Diga adeus aos cabelos danificados e olá para um visual deslumbrante! Experimente o Paul Mitchell Express Style Hot Off The Press e descubra a diferença que um bom protetor térmico pode fazer. Não perca a oportunidade de transformar a sua rotina de beleza e garantir cabelos sempre radiantes e protegidos. Adquira já o seu!
Paul Mitchell, um cabeleireiro escocês, era apaixonado por seu trabalho. Ele adorava estar no pódio. Seu talento criativo inspirou muitos ao seu redor. Apesar disso, Paul não estava feliz com o que estava acontecendo no mundo dos cabeleireiros. Os cabeleireiros não apenas ganhavam salários relativamente baixos, mas seu trabalho não era bem respeitado. Durante a década de 1960, as mulheres optaram por pentear mais em casa e os cabeleireiros tinham menos pessoas em seus salões.
Paul estava procurando uma solução para essa tendência desmotivadora. Depois de passar férias no Havaí, ele começou a lançar suas próprias fórmulas e a inventar novos conceitos. A ideia era muito simples: ajudar os cabeleireiros a aumentarem a sua eficiência, dando-lhes novas ferramentas que lhes permitam ser mais criativos. Também John Paul Dejoria, um bom amigo de Paul Mitchell por anos, decidiu fazer uma mudança de carreira. Após anos de experiência em marketing e educação, Paul John estava convencido de que havia melhores maneiras de apoiar o mundo dos cabeleireiros.
Combinar as forças
Em 1980, Paul e John Paul decidiram lançar seus produtos profissionais para o cuidado do cabelo. Loção para Modelar Cabelo: um produto modelador que viu a luz do dia graças às novas técnicas. No mesmo ano nasceu a John Paul Mitchell Systems. Ambos os parceiros desenvolveram um plano de marketing para seus próprios produtos sob o nome de Paul Mitchell, já que Paul era cabeleireiro e os cabeleireiros iriam gostar disso.
Os recursos financeiros eram escassos. Com um capital inicial de apenas 700 dólares americanos começaram com bom humor o desenvolvimento do seu sonho. “Preto e branco”, a linha com embalagens populares em todo o mundo foi, de fato, resultado da economia com tintas coloridas.
Infelizmente Paul Mitchell morreu de câncer em 1989. No entanto, seu legado permanece, seu filho Angus Mitchell ainda está envolvido com a “John Paul Mitchell Systems”.
Faça o mundo melhor
A fortuna de John Paul Dejoria foi estimada em mais alta do que a de Donald Trump, de acordo com a Forbes. Mas, de acordo com Dejoria, é "sucesso não compartilhado, fracasso".
John Paul Dejoria está empenhado em tornar o mundo um lugar melhor. Garante que as empresas trabalhem de forma não poluente. Alguns de seus esforços:
- Nenhum produto é testado em animais
- Para cada garrafa de 'Tea Tree' produzida, uma árvore é plantada em cooperação com a organização 'Saving the American Rainforest'.
- Painéis solares gigantescos que geram energia na fazenda Awapuhi, na costa norte do Havaí
- Apoio a várias organizações: Pink Ribbon, Waterkeeper Alliance, Feed The Children (África), Mineseeker, Mirador Basin (América Central), Everyman (Cancer Institute). Junto com Nelson Mandela, John Paul Dejoria é um Embaixador da ONU ativo.
Hoje
Hoje Paul Mitchell se tornou uma marca popular, conhecida em todo o mundo, vendida apenas em um ambiente profissional. A ampla gama de produtos, treinamento e suporte de marketing original contribuem para uma história de sucesso. Paul Mitchell é a combinação perfeita de “luxo acessível”.
Thermal Protection
Why and How to Use a Heat Protectant Spray
Why and How to Use a Heat Protectant Spray?
The daily use of hair dryers, straighteners, and curling irons tends to damage the hair fiber. Heat protectant sprays were invented to shield the hair from heat. But do these products really work? How to apply them correctly to the hair?
The Benefits of a Heat Protectant Spray
When the use of styling devices is part of the daily beauty routine, the hair fiber suffers the consequences. Hair becomes more brittle, drier, and tends to lose its shine.
A heat protectant treatment, applied before using a flat iron, can limit the damage. These heat protectant products contain active ingredients that shield the hair from heat and make it shinier.
While the effects of these treatments are not miraculous, the only way to avoid permanent damage to the hair is to reduce the frequency of using styling devices. Additionally, high-quality ceramic plates are recommended to maintain beautiful hair.
Setting the temperature is also important: the hotter the iron, the more fragile the hair fiber. Finally, only one or two passes are needed for the hair to take the desired shape: straight, curly, or wavy.
How to Apply a Heat Protectant Spray?
A heat protectant treatment is applied to damp hair before using a hairdryer. Conversely, the spray is used on dry hair before using a flat iron or straightener because the cuticle is much more fragile when the hair is damp or wet.
Simply spray the product at a distance of twenty centimeters from the hair. It's not necessary to use a large amount for the treatment to be effective, but it should be well distributed throughout the hair.
To do this, you can use your hands or a comb to cover the entire head.
How to Choose an Effective Heat Protectant Spray?
Although they have thermal benefits, heat protectant sprays are primarily chemical-based treatments.
To benefit from a natural product, don't hesitate to look for organic products. It's important to check the ingredient list on your spray to identify components that may, for example, weigh down the hair fiber.
Also, remember to select a product suitable for your hair. Because there are not only sprays but also creams that may be more suitable for certain hair types, especially dry hair that requires deep nourishment.
On the other hand, people with oily scalps may prefer sprays for their lighter texture.
Hair finishers
The Different Types of Hair Finishers: The Importance of Using Them
When it comes to hair care, we often think of shampoos, conditioners, and masks. However, hair finishers play an essential role in achieving beautiful and healthy hairstyles. In this article, we will explore the different types of finishers available and highlight the importance of using them to achieve incredible results for your hair.
1. Fixing Spray:
The fixing spray is one of the most common and popular hair finishers. It is used to keep the hairstyle in place, providing hold and durability. The fixing spray is especially useful for special events or for those who want to keep their hair tidy all day. Additionally, some fixing sprays contain ingredients that protect the hair from heat damage.
2. Hair Serum:
Hair serums are finishers that offer a range of benefits. Formulated with nourishing ingredients, they help moisturize and smooth the hair, reducing frizz. The serum also helps protect the hair from heat and UV damage. It can be applied to wet or dry hair, providing a shiny and silky finish.
3. Hair Oil:
Hair oil is a versatile finisher that offers intense hydration and restores hair health. It helps nourish the strands, preventing breakage, dryness, and split ends. Hair oil also provides shine, smoothness, and facilitates detangling. Moreover, many hair oils have reparative and protective properties, making them ideal for damaged or chemically treated hair.
4. Mousse:
Mousse is a foam-form finisher that provides volume and texture to the hair. It is applied to damp hair before drying, helping create hairstyles with more body and movement. Mousse also provides light hold, facilitates styling, and reduces frizz. It's a great option for those looking to add volume and definition to fine or lifeless hair.
5. Wax or Pomade:
Hair waxes or pomades are finishers that provide control, definition, and texture to the hair. They are especially useful for shaping hairstyles, creating casual styles, or controlling unruly strands. Wax or pomade is applied to the tips or along the hair, allowing flexible and long-lasting hold. Additionally, many of them also help protect the hair from humidity and provide shine.
The Importance of Using Hair Finishers
1. Protection Against Damage: Many hair finishers contain protective ingredients that help minimize damage from heat, UV rays, and other environmental elements. They form a protective layer around the strands, preventing them from becoming damaged and brittle. By using finishers, you are essentially creating a protective barrier for your hair.
2. Frizz Control: Frizz is a common issue that affects many hair types. Finishers can be an effective solution for controlling frizz and keeping the hair disciplined. They help smooth the hair cuticle, reducing static electricity and flyaways. With regular use of suitable finishers, you can enjoy smoother, healthier-looking hair free from dreaded frizz.
3. Long-Lasting Style: If you want your hairstyle to last all day, finishers are your allies. They provide hold and support, helping to keep the hairstyle in place for a longer time. Whether it's a sleek and elegant look, defined curls, or a textured style, the right finishers help ensure your hairstyle stays intact, even during everyday activities.
4. Adds Volume and Texture: For those looking to add volume and texture to the hair, finishers are an indispensable option. Mousse, texturizing spray, and pomades are great for creating hairstyles with more body and movement. They help bring life to fine or volume-less hair, providing a fuller and voluminous appearance.
5. Expression of Personal Style: Hair finishers allow you to express your personality and unique style. With a wide variety of products available, you can choose those that best suit your style preferences. Whether it's a more polished and refined look or a relaxed and casual style, finishers enable you to experiment and create hairstyles according to your taste.
Conclusion:
Hair finishers play an essential role in creating beautiful and healthy hairstyles. They offer a range of benefits, from protection against damage to frizz control, long-lasting style, volume, and expression of personal style. By using suitable finishers for your hair type, you can transform your look and enjoy professionally styled hair. Therefore, do not underestimate the importance of hair finishers and incorporate them into your hair care routine for impressive results.