Matrix Biolage Volumebloom Shampoo
Este shampoo, sem parabenos nem silicones, lava ao mesmo tempo que acrescenta uma leveza extra, volume sem peso e um brilho resplandecente
As protéinas nutritivas da soja e do trigo presentes na fórmula de Volumethérapie melhoram a condição natural do cabelo e cuidam da cutícula.
MATRIX, uma empresa líder em cuidados capilares profissionais e coloração de cabelo nos Estados Unidos, faz parte da Divisão de Produtos Profissionais da L'Oreal USA.
A Matrix foi fundada em 1980 pela equipe de cabeleireiros americanos, marido e mulher, Arnie e Sydell Miller. Antes de criar a Matrix, o Sr. Miller foi cabeleireiro por mais de 20 anos. O Sr. Miller decidiu tentar dirigir um tipo diferente de empresa em 1971, quando desenvolveu cílios aplicados individualmente. Ele formou uma empresa, a Ardell, para comercializar o produto para lojas e salões de beleza. Ardell acabou criando e vendendo um produto de coloração para o cabelo.
No final da década de 1970, o Sr. Miller percebeu que o mercado de varejo estava encolhendo e decidiu vender Ardell em 1980 para se concentrar na construção da Matrix, que comercializaria seus produtos apenas para compradores profissionais de cuidados com os cabelos.
“Senti que, para ter sucesso, precisava de mais foco. Escolhi o lado profissional porque conhecia o negócio e gostava mais ”, disse.
Os Millers queriam fornecer aos cabeleireiros uma gama abrangente de produtos que os ajudasse a expandir seus negócios e fornecesse os meios para tirar o máximo proveito de seu talento e criatividade.
Agora, mais de duas décadas depois, as ideias originais dos Millers ainda estão fortes e a Matrix está comprometida com o desenvolvimento do profissional de salão, oferecendo uma ampla gama de produtos para o cabelo, coloração e texturização incluindo: Biolage, Oil Wonders, Total Results, COLORINSIDER , SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth e Style Wave.
O objetivo da marca é de construir e unir a maior e mais bem treinada comunidade global de cabeleireiros, alimentada por inspiração expressiva, produtos e serviços descomplicados para todos. Mais fortes juntos.
O compromisso é minimizar nosso impacto no planeta, desde nossos escritórios e salões até o dia a dia de nossos consumidores.
Juntos podemos causar um impacto. É por isso que prometemos que cada nova fórmula lançada será mais limpa, cada embalagem será otimizada em plástico reciclado ou menos plástico, e cada vez que lançarmos merchandising devemos perguntar se precisamos ou podemos reciclá-lo.
Fine Hair and Volume
Choosing the Right Shampoo for Fine Hair: Expert Tips
Which Shampoo to Use for Fine Hair?
Whether you have fine or thick, straight or curly hair, there are different products and procedures suitable for your hair type. For fine hair and how to care for it, here are our tips!
Shampoo for Fine Hair
To maintain beautiful hair, it's crucial to use the right shampoo for your hair type!
If you have fine hair, opt for a shampoo that will increase volume, lifting the roots from the scalp and creating movement. It should contain texturizing and thickening active ingredients that strengthen the hair fiber. Your hair will become stronger and thicker.
Apply a small amount of shampoo for fine hair, massage the scalp and your hair. For greater effectiveness, let it sit for a few minutes and then rinse.
Actions to Avoid
When you have fine hair, it's not advisable to use treatments too frequently as it can weigh them down. If your hair is damaged, choose treatments specially designed for fine hair, applied only to the ends, to keep the hair light.
Heat protection creams are also ideal as they moisturize the hair fiber and protect from the heat of the dryer and straightener. For those with fine and oily hair, space out the washes to prevent the hair from becoming too greasy too quickly and to avoid the effects caused by excess sebum.
Care Recipe for Fine Hair
For a homemade mask specially designed for fine hair, here's a recipe based on sage, a fortifying and energizing ingredient ideal for strengthening this hair type.
In a container, mix half a cup of natural yogurt, 1 egg yolk, and 3 drops of sage essential oil. Apply the preparation to damp hair and wrap it in a warm towel. Leave the mask on for 20 minutes before rinsing.
Thanks to these tips, you now know how to choose the shampoo that best cares for your fine hair!
Shampoo
7 Criteria for Choosing Your Shampoo
Washing is an important step for the beauty and health of your hair. The issue of shampoo, a product to choose carefully, and not just for its pleasant scent.
1. Do not Damage the Hair
New-generation shampoos primarily eliminate sulfates, these chemical cleansers. Others use mild sulfates. Therefore, it's preferable to choose a shampoo with non-aggressive surfactants, avoiding sodium laureth sulfate or sodium lauryl sulfate, the most aggressive in this family. "Formulas are evolving," specifies Denise Guillouet of L'Oréal Professionnel. Sulfates have been replaced by milder surfactants derived from coconut. They have good cleansing power without causing irritation, suitable for all healthy scalp conditions, including colored or straightened hair. Some products are also formulated with micelles (like makeup removers), which come together to remove dirt and sebum. Wash gently.
2. Wash Your Hair Every Day
Nothing hinders, as long as you choose a mild shampoo. That is, with very scalp-friendly cleaning agents. "One application is sufficient and with little product," adds Catherine Chauvin. If the scalp is oily, use a specific shampoo to maintain volume longer. Or, in a natural version, choose a neutral shampoo (very mild base) to which a few drops of tea tree essential oil are added. First test on the elbow bend to see if there is no reaction.
3. Beautify Long Hair
"It is not necessarily a good idea to choose your shampoo according to the length because it is not what will cure them," explains Denise Guillouet. Unless, if you have no scalp problems, in that case, we can choose a more specific shampoo for lengths. "In any case, it is not necessary to knead them as if you were washing clothes!" continues Catherine Chauvin, from René Furterer. This damages the hair and opens its scales. The foam flowing along the locks is enough to wash them. It is the care they need. Therefore, after washing, the application of a good conditioner or mask is essential, especially if the hair is long. This product will restore softness and detangle the hair fiber.
4. Cleanse and Treat the Scalp
The first role of shampoo is to wash the scalp! It seems obvious, but, as Charline Roussé of Biocoiff says, "you must choose according to the condition of the scalp, not the hair!". However, often, continues the organic hair specialist, the shampoo used does not meet the real needs of the scalp. "In the case of a scalp problem, the shampoo must treat the roots. For example, we will use a shampoo that regulates sebum or soothes (in case of irritation) once or twice a week, alternating with a mild shampoo," adds Catherine Chauvin. Hence the importance of having a good diagnosis: as it is difficult to see your scalp, you can ask your hairdresser, during a cut or a color, to give us information about the state of our scalp. We will know if it needs to be moisturized, nourished, purified, or simply gently washed. And we will avoid excessive irritation or seborrhea because the shampoo used is not suitable.
5. Use Natural Ingredients
Be it natural, based on plant extracts (shea, aloe vera, nettle) or labeled as organic, these shampoos are suitable for everyone. They effectively wash with plant-based surfactants, which are gentle and respectful like coconut betaine and SLSA (sodium lauryl sulfoacetate). By choosing this type of shampoo, you are sure to have a product that respects both the scalp and the hair and does not cover the lengths with an occlusive film. "But organic shampoos, for example, are not necessarily '100% vegetable' because labels allow a little chemistry," says Charline Roussé. To know what is in your shampoo, you must read the labels carefully, especially if you want a truly natural shampoo! These products leave the hair clean and soft, usually shiny, but also a bit dry and rough. A conditioner, applied shortly after, will be responsible for restoring the softness of the lengths.
6. Avoid Products that Produce Too Much Foam
"The more it foams, the more it attacks the scalp," says Nina Roos, a dermatologist. "A real mild shampoo should foam less: this low foaming power proves a low level of surfactants. Foam is a waste!" continues David Baco of Furterer. Moreover, little foam is less shampoo and less water to eliminate it. "This also allows better tolerance of the product," adds the formulator. Also, the claim of 'biodegradable formula' on the bottle is a real advantage to consider in the choice.
7. Do Not Suffocate Long Hair
Opt for a shampoo without silicone. These widely used molecules soften and coat the hair fiber. What can be an asset for rebellious, dry, or difficult-to-comb hair. But in the long run, as they do not eliminate or hardly eliminate, silicones end up suffocating the hair, which is losing strength. "The only active ingredients that protect the hair from moisture and, therefore, frizz, these silicones are eliminated better than before," explains Denise Guillouet. But above all, they are replaced by other molecules, polymers that smooth the scales. For David Baco, "silicones are still widely used for their coating properties, but they are not very 'environmentally friendly'. In other words, they are not biodegradable and are found in wastewater. Therefore, they should be avoided as much as possible.
